22

Feb
2020

Why You Should Never Buy an Email List

Why You Should Never Buy an Email List

Growing an email list might feel as though it is a time-consuming task, and it is, but opting to go down the route of cutting corners and buying an email list is a sure-fire way to problems. Therefore, you should avoid it in every possible way. For any email marketing strategy to succeed, an email list will form the backbone of it but this means that you need subscribers who are engaged with your brand and have an interest n what you offer. So, what other reasons are there? You Could Break the Law Anyone can purchase an email list but you might find yourself on the wrong side of the law if you choose to use. Especially if those people have not agreed to receive emails from you. While the person selling the lists might claim that the contacts have agreed to receive emails from you, there is no guarantee that it is true. You Won’t Get Results with Irrelevant Content Email marketing and it success hinges on the content that you send. Therefore, you need to make sure that you provide content that is valuable and relevant. What this means is that if you purchase an email list then you are not going to know a single thing about your recipients. As a result, you are going to be sending messages to people who don’t know which means that the content you send out might not be relevant to them. Email Lists Can Damage Your Reputation The truth is that people are not keen on receiving emails that have not asked for. So, if you send out a load of emails to people who do not know you, then that is really going to turn them against your brand. As they have no idea who you are as a brand, they will begin to believe that your brand is one that spams people. You Might Lose Access to Email Marketing Services Even email marketing services are against the use of mailing lists. They don’t want to make it possible for spammers to use their systems and even though you might not consider yourself a spammer, you will be seen in that way. As a result, it could mean that you are banned and denied access from using the services that you need. Poor Sender Score and Deliverability Rate An email client will flag your email as spam and that means that your email IP will get flagged and in some cases blacklisted. What this means is that the next time you try to send out legitimate emails, your emails won’t reach the desired recipient which could mean big problems for your business. Get Consent When it Comes to Email Marketing If you want your email marketing campaign to become a success, then you are going to need to grow your lists organically. This means that you send content to actual subscribers and people who want to connect with you. As a result, you should make sure that you get consent through the use of sign-up forms on your website.


31

Dec
2018

How To Build Email List With 100% Performance

How To Build Email List With 100% Performance

Email list building is a backbone of Email marketing, there would be hundreds of way to build list but choosing the most cost-effective is tricky. Here are the simple solutions for making email list from zero to million. You have to be interactive with the subscribers on a regular basis but it’s hard to get new subscribers than maintaining the existing one. 1.Choose The Right Service Provider You can see a few numbers of Email service providers in the web but choosing an appropriate and relevant one is a resolute decision. First, you have to analyze what is your need, budget and result expectation. A perfect email service provider will give segmented email servicing, excellent tracking metrics, world-class customer support, user-friendliness, Email automation service, and reporting tool. MailChimp Convertkit ActiveCampaign Mailercloud 2.Find A Reason To Join Your Email List You have to do a small survey to know the user's interest and add it as an offer you are giving to your subscribers. The offer can be a free article, discount or a service upgrade. You have to provide contents that enticement views to subscribe to your newsletter. The content shout grabs the attention and it should clearly mention why your newsletter is valuable to them. Few examples are below, Enter your email for getting a limited discount. Get FREE WORKSHOP every weekend Get FREE TECH Magazines 3.Timed Pop- up Survey If you are building an email list have to definitely look at the quality of the list. Pop- up surveys help to get the right subscribers. The pop- up form can see to every visitor in your website with relevant content and that should attract customers attention and they drop their email id in the given box. Everything that’s free runs fast so uses that type of tricky but relevant things in the pop-up. Be careful with the pop-up because some pop-up can annoy your website visitors. The only way to get rid of this is placed right targeted pop up. The recommended time of pop up is 7 seconds and you have to do A/B testing to find out the optimal time and position of the pop-up. 4.INCLUDE SOCIAL SHARING BUTTON Including social sharing button in your email allows recipients to share and forward your mail to their friends and closed ones. Sharing by second persons who better know the third person will increase the message relevancy. You have to add SUBSCRIBE button with no doubt in all campaign this will increase your email list uncontrollably. 5.Blogging I believe that every good blog has a magical power which can attract and engage customers.  If  we  look  on  an  e-commerce  blog,  the  customer  who  interested  in e-commerce only looks for that blog so we get a relevant customer who is interested in that specific product. You have to add opt-in forms to every blog if it’s possible. This allows the visitor to directly enter their email id and you will get a germ through this. 6.CUSTOMER REVIEWS ON LANDING PAGE By adding customer reviews to your blog page or landing pages you are getting an absolutely perfect email id’s. Only some people who are interested in your topic will give you the reviews, so you can get the contact details of the person and if you wish you can publish the comment on the same page.