Growing an email list might feel as though it is a time-consuming task, and it is, but opting to go down the route of cutting corners and buying an email list is a sure-fire way to problems. Therefore, you should avoid it in every possible way. For any email marketing strategy to succeed, an email list will form the backbone of it but this means that you need subscribers who are engaged with your brand and have an interest n what you offer. So, what other reasons are there? You Could Break the Law Anyone can purchase an email list but you might find yourself on the wrong side of the law if you choose to use. Especially if those people have not agreed to receive emails from you. While the person selling the lists might claim that the contacts have agreed to receive emails from you, there is no guarantee that it is true. You Won’t Get Results with Irrelevant Content Email marketing and it success hinges on the content that you send. Therefore, you need to make sure that you provide content that is valuable and relevant. What this means is that if you purchase an email list then you are not going to know a single thing about your recipients. As a result, you are going to be sending messages to people who don’t know which means that the content you send out might not be relevant to them. Email Lists Can Damage Your Reputation The truth is that people are not keen on receiving emails that have not asked for. So, if you send out a load of emails to people who do not know you, then that is really going to turn them against your brand. As they have no idea who you are as a brand, they will begin to believe that your brand is one that spams people. You Might Lose Access to Email Marketing Services Even email marketing services are against the use of mailing lists. They don’t want to make it possible for spammers to use their systems and even though you might not consider yourself a spammer, you will be seen in that way. As a result, it could mean that you are banned and denied access from using the services that you need. Poor Sender Score and Deliverability Rate An email client will flag your email as spam and that means that your email IP will get flagged and in some cases blacklisted. What this means is that the next time you try to send out legitimate emails, your emails won’t reach the desired recipient which could mean big problems for your business. Get Consent When it Comes to Email Marketing If you want your email marketing campaign to become a success, then you are going to need to grow your lists organically. This means that you send content to actual subscribers and people who want to connect with you. As a result, you should make sure that you get consent through the use of sign-up forms on your website.