{"id":174,"date":"2022-02-02T08:02:00","date_gmt":"2022-02-02T08:02:00","guid":{"rendered":"http:\/\/blogtesting.mailercloud.com\/what-causes-emails-to-go-to-the-spam-folder\/"},"modified":"2026-08-18T07:45:20","modified_gmt":"2026-08-18T07:45:20","slug":"what-causes-emails-to-go-to-the-spam-folder","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/what-causes-emails-to-go-to-the-spam-folder","title":{"rendered":"13 Reasons Why Your Emails Go in the Spam Folder and How to Avoid It"},"content":{"rendered":"\n

This article dives into the common reasons your emails might be landing into the spam folder instead of reaching the inbox. Understanding these pitfalls will help you improve your email deliverability, ensuring that your messages reach their intended recipients. It\u2019s worth reading as it offers valuable insights for anyone looking to optimize their email marketing strategies.<\/p>\n\n\n\n

The majority of emails filtered as spam are, in fact, spam. As per Statista, more than 50% of the emails sent are spam<\/a>. Such huge amounts of spam emails will surely irritate the recipients if they had to manually scan and filter them. Therefore, ISPs and ESPs set up filters to automatically remove spam emails before they land into the inbox.<\/p>\n\n\n\n

Talking about the other side of the picture, roughly 1 in every 6 emails goes to the spam box or the recipient\u2019s inbox blocks it. This is around 83%<\/a>. Now you would wonder that 83% inbox delivery rate is acceptable. But, would you be content if you only made 83% of your earning potential?<\/p>\n\n\n\n

You\u2019re losing potential chances to earn revenue or acquire new leads that could have been made if your emails had arrived in your clients\u2019 inboxes. Hence, you should pay close attention to why emails land up in spam folders and take the necessary steps to avoid landing in spam folder<\/a>.<\/p>\n\n\n\n

Here are some main reasons and poor email marketing practises that may route your emails to the spam box.<\/p>\n\n\n\n

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