{"id":349,"date":"2021-10-18T08:08:00","date_gmt":"2021-10-18T08:08:00","guid":{"rendered":"http:\/\/blogtesting.mailercloud.com\/email-content-best-practices-to-earn-conversions\/"},"modified":"2026-09-15T05:52:03","modified_gmt":"2026-09-15T05:52:03","slug":"email-content-best-practices-to-earn-conversions","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions","title":{"rendered":"Email content best practices to earn conversions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you are in search of a way to connect with your audience on a very powerful level, your email content holds the highest potential to hold your back! Make your contents more interesting, more&nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">personal and more targeted.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Are you tired of sending just surfing through the internet for email marketing tips and email content best practices?&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;Consider these email content strategies, to excite your customers with every single email.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#A_friendly_welcome_email\" >A friendly welcome email&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Tutorials_and_tips_emails\" >Tutorials and tips emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Promotional_emails\" >Promotional emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Showing_off_your_blog_posts_and_contents\" >Showing off your blog posts and contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Rewarding_loyalty\" >Rewarding loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#The_survey_email\" >The survey email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Giving_testimonials_and_reviews\" >Giving testimonials and reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Behavioral-based_emails\" >Behavioral-based emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Sending_out_newsletters\" >Sending out newsletters&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\/#Summarising\" >Summarising<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_friendly_welcome_email\"><\/span><strong>A friendly welcome email&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img924\/1042\/kGuD5w.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Who would ignore a friendly \u201cHello\u201d? The welcome email is the very first impression your organisation makes. This makes them interact with your market as well as driving in high open rates and engagement rates. This is one of the best email marketing tips to follow.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your welcome emails should be informative and accurate. So go on, exceed their expectations by sending that a token of warm welcome, after their first purchase or subscription. Your welcome email is like a \u201cunderstand you well\u201d period.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It should thank your new subscriber for signing up.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tell them about you and your market.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make clear how you will benefit them.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can also add a short walkthrough guide to your website. So that your customer knows \u2018What to do next?\u2019.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">And begin to build a strong relationship with them.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tutorials_and_tips_emails\"><\/span><strong>Tutorials and tips emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Everyone loves to learn and explore something new. Send educational and informative emails that help your subscribers with their daily life. This can be easily done with the <\/span><strong>\u2018how-to\u2019<\/strong><span style=\"font-weight: 400;\"> or <\/span><strong>guide contents<\/strong><span style=\"font-weight: 400;\"> added on your email. It doesn\u2019t always need to be elaborative or in detail. You can make it short and funny. But what matters is, \u201cIs the content relevant to them?\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img924\/4201\/3mGhTS.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Familiarising your products to your customers can be easily done by making instructional emails. Moreover, teaching a new idea or fact gives a positive change in their life. And they are not going to forget you. They will look forward to all your upcoming emails. Hence, this email content practise shall never be ignored.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_emails\"><\/span><strong>Promotional emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Promotional emails are the simplest and the most powerful way to widen your horizons. The main focus of promotional emails is to increase awareness, achieve revenue or to improve customer loyalty. It is not advisable to give frequent promotional emails but rather deliver a good mix of engaging emails (guides, how-to contents, self-help and informational content) and also promotions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s said that 49% of customers love receiving promotional emails from their favourite retails brands. Adding a good number of calls to action in the content of your email is another way to improve your open and click rates.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img922\/1250\/GkHUMq.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Give your customers some special offers. Also remember, when you send a special offer, you should segment your audience and use <a href=\"https:\/\/www.mailercloud.com\/features\/email-personalisation\" rel=\"noopener\">personalization<\/a>. And make sure you have ensured the offer is relevant.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Showing_off_your_blog_posts_and_contents\"><\/span><strong>Showing off your blog posts and contents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Searching for the best way to get your contents laid before a lot of eyes? There is nothing more powerful than an email. Highlight all your awesome contents in an email. Send emails that give a short and simple overview of the blog post. And make them read the rest by adding a bold <a href=\"https:\/\/www.mailercloud.com\/blog\/how-effective-is-cta-in-email-marketing\">Call to Action<\/a>. This would call upon for some really wonderful email <a href=\"https:\/\/www.mailercloud.com\/blog\/8-tips-for-creating-an-email-newsletter-people-will-love-to-read\">newsletter<\/a> practices.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img923\/4397\/2RsbBW.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you\u2019re just going to send your email subscribers the same content as in your other social media or blogs, it won\u2019t draw any new subscribers. It is also wonderful if you start using exclusive contents for your subscribers. <\/span>One way to do this is to <a href=\"https:\/\/podcastle.ai\/blog\/how-to-create-the-most-useful-and-engaging-podcasts\">create engaging podcasts<\/a> that cover topics your audience is interested in<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rewarding_loyalty\"><\/span><strong>Rewarding loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Another email marketing best practice is to reward loyalty. Your email subscribers are always supporting you, giving you conversions, increasing your ROI, providing great market research data..etc. They deserve to be awarded for their loyalty every once in a while.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img922\/118\/lfznai.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The best way to impress them is to surprise them. Email your customers with a congratulatory message as well as a reward (special offers, discount coupons..etc.)<\/span>. Beyond discounts and special offers, <a href=\"https:\/\/www.printful.com\/custom-swag\" data-type=\"link\" data-id=\"https:\/\/www.printful.com\/custom-swag\">custom swag<\/a> such as t-shirts, notebooks, tote bags, or apparel can be a memorable way to thank loyal customers and strengthen their connection with your brand. Print-on-demand platforms like Printful let you produce these items only as they&#8217;re claimed, so you can run a small loyalty gift campaign (and promote it in the same email) without ordering inventory upfront or handling fulfillment yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_survey_email\"><\/span><strong>The survey email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What does your customer think about you? Your customers\u2019 answers might be very critical. But when it comes to email marketing, there is no other judge better than your subscribers. Make a well-informed survey. <a href=\"https:\/\/www.zonkafeedback.com\/blog\/email-surveys\">Email surveys<\/a> are most cost-effective to conduct your surveys. The survey should not be very long. Nobody is going to spend more than 5-10 minutes on a survey. Only gather essential data through your surveys. Shape your business with your customer\u2019s responses.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong>How does a survey benefit your market?<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Giving insights into your performance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The rapport you create with your customers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Suggestions for a better environment.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Discover which products your customers love.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gathering feedback on a sale or offers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understanding how to improve your sales.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">About the contents of your websites, if something is misleading or causes the customer to stumble not knowing where to go.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img922\/5005\/5JHkJD.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giving_testimonials_and_reviews\"><\/span><strong>Giving testimonials and reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.walls.io\/branding\/collect-social-proof\/\">Social proof<\/a> and powerful testimonies are the best ways to gain attention and trust. Rather than writing contents that widely explain about your products and benefits, create them into an actual customer story. This way you can engage existing customers as well as convert a lead into a customer. And we know, people including me and you, rely solely on reviews and testimonials to trust a product, service, and even a seller.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img923\/5546\/WL1Agw.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behavioral-based_emails\"><\/span><strong>Behavioral-based emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Finding out what resonates with your customer\u2019s behavior is irreplaceable. Send targeted emails, <a href=\"https:\/\/www.mailercloud.com\/blog\/triggered-email-campaigns-and-types-of-trigger-emails\" rel=\"noopener\">triggered emails<\/a>, and behavioral emails based on how your contacts interact with your website and social media.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What are the behavioral actions for which you need to send emails? It is impressive to note that you can send an email on almost any action, but make sure it doesn\u2019t offend them.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A very good example of behavioral email is \u2018Unattended Shopping Cart\u2019 emails.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You should also consider the email behavior of your customers, not just their actions on your site. Improve your email contents and make them attractive by optimizing your email engagement statistics. To further boost engagement, consider using an <a href=\"https:\/\/www.paraphrasetool.ai\/blog\/how-to-humanize-ai-text\" type=\"link\" id=\"https:\/\/www.paraphrasetool.ai\/blog\/how-to-humanize-ai-text\">ai text humanizer<\/a> to make your email content sound more natural and relatable. This way you can re-engage your customers as well as keep in constant touch with your most loyal customers. This is one of the best email content practices.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img923\/8932\/31biZt.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_out_newsletters\"><\/span><strong>Sending out newsletters&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A newsletter is a life force that thrives your market. It remains as a constant touchpoint by updating your customers with an interesting newsletter. An email newsletter should feel like it is a valuable piece of information from a very helpful friend, rather than a forceful salesperson. Personalised newsletters always gather attention quick. Go in search of the best email newsletter practices to make your newsletters better every day.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/imagizer.imageshack.com\/img924\/9130\/SouuQr.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Keeping your company on top of your audience\u2019s mind is what a newsletter exactly does. Send compelling email newsletters often, so that they are reminded of you. But make sure, you are not disturbing them by frequently sending some random uninteresting newsletters.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summarising\"><\/span><strong>Summarising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Make you email contents catchy and compelling! Try out all these important email contents, starting from a pleasant welcome email to all those important announcements and newsletters. Understand what your audience expects from you! Make effective use of feedback surveys, shape your business and increase your conversions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are in search of a way to connect with your audience on a very powerful level, your email content holds the highest potential to hold your back! Make your contents more interesting, more&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21],"class_list":["post-349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email content best practices to earn conversions - Mailercloud<\/title>\n<meta name=\"description\" content=\"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email content best practices to earn conversions - Mailercloud\" \/>\n<meta property=\"og:description\" content=\"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions\" \/>\n<meta property=\"og:site_name\" content=\"Mailercloud Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mailercloud\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T08:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T05:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1141\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailercloud\" \/>\n<meta name=\"twitter:site\" content=\"@mailercloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions\"},\"author\":{\"name\":\"Arko\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/person\\\/cce0cd384e172801d6bee37430081b9d\"},\"headline\":\"Email content best practices to earn conversions\",\"datePublished\":\"2021-10-18T08:08:00+00:00\",\"dateModified\":\"2026-09-15T05:52:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions\"},\"wordCount\":1295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Email-content-best-practices.jpg\",\"keywords\":[\"Content Marketing\"],\"articleSection\":[\"Email marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions\",\"name\":\"Email content best practices to earn conversions - Mailercloud\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Email-content-best-practices.jpg\",\"datePublished\":\"2021-10-18T08:08:00+00:00\",\"dateModified\":\"2026-09-15T05:52:03+00:00\",\"description\":\"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#primaryimage\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Email-content-best-practices.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Email-content-best-practices.jpg\",\"width\":1141,\"height\":630,\"caption\":\"Email content best practices\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/email-content-best-practices-to-earn-conversions#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email content best practices to earn conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\",\"name\":\"Mailercloud Blog\",\"description\":\"Create And Implement Email Marketing Campaigns\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\",\"name\":\"Mailercloud Blog\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/footer_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/footer_logo.png\",\"width\":141,\"height\":30,\"caption\":\"Mailercloud Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mailercloud\",\"https:\\\/\\\/x.com\\\/mailercloud\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mailercloud\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mailercloud\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCslSwv-TECN8rLvFM8wRlog\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/person\\\/cce0cd384e172801d6bee37430081b9d\",\"name\":\"Arko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/323307473_1550659808786308_2514802283839094079_n.jpg\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/323307473_1550659808786308_2514802283839094079_n.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/323307473_1550659808786308_2514802283839094079_n.jpg\",\"caption\":\"Arko\"},\"description\":\"I am a freelance content strategist with 3 years of experience creating and managing diverse marketing content for SaaS companies. I offer brands precise, informative, and high-quality writing and strategizing services\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/author\\\/arko\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email content best practices to earn conversions - Mailercloud","description":"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions","og_locale":"en_US","og_type":"article","og_title":"Email content best practices to earn conversions - Mailercloud","og_description":"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.","og_url":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions","og_site_name":"Mailercloud Blog","article_publisher":"https:\/\/www.facebook.com\/mailercloud","article_published_time":"2021-10-18T08:08:00+00:00","article_modified_time":"2026-09-15T05:52:03+00:00","og_image":[{"width":1141,"height":630,"url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg","type":"image\/jpeg"}],"author":"Arko","twitter_card":"summary_large_image","twitter_creator":"@mailercloud","twitter_site":"@mailercloud","twitter_misc":{"Written by":"Arko","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#article","isPartOf":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions"},"author":{"name":"Arko","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/person\/cce0cd384e172801d6bee37430081b9d"},"headline":"Email content best practices to earn conversions","datePublished":"2021-10-18T08:08:00+00:00","dateModified":"2026-09-15T05:52:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions"},"wordCount":1295,"commentCount":0,"publisher":{"@id":"https:\/\/www.mailercloud.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#primaryimage"},"thumbnailUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg","keywords":["Content Marketing"],"articleSection":["Email marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions","url":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions","name":"Email content best practices to earn conversions - Mailercloud","isPartOf":{"@id":"https:\/\/www.mailercloud.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#primaryimage"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#primaryimage"},"thumbnailUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg","datePublished":"2021-10-18T08:08:00+00:00","dateModified":"2026-09-15T05:52:03+00:00","description":"Try out these 9 effective email content best practices and email marketing tips to bring in conversions and engagement to your market.","breadcrumb":{"@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#primaryimage","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2021\/10\/Email-content-best-practices.jpg","width":1141,"height":630,"caption":"Email content best practices"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailercloud.com\/blog\/email-content-best-practices-to-earn-conversions#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailercloud.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email content best practices to earn conversions"}]},{"@type":"WebSite","@id":"https:\/\/www.mailercloud.com\/blog\/#website","url":"https:\/\/www.mailercloud.com\/blog\/","name":"Mailercloud Blog","description":"Create And Implement Email Marketing Campaigns","publisher":{"@id":"https:\/\/www.mailercloud.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailercloud.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mailercloud.com\/blog\/#organization","name":"Mailercloud Blog","url":"https:\/\/www.mailercloud.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/02\/footer_logo.png","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/02\/footer_logo.png","width":141,"height":30,"caption":"Mailercloud Blog"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mailercloud","https:\/\/x.com\/mailercloud","https:\/\/www.linkedin.com\/company\/mailercloud\/","https:\/\/www.instagram.com\/mailercloud\/","https:\/\/www.youtube.com\/channel\/UCslSwv-TECN8rLvFM8wRlog"]},{"@type":"Person","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/person\/cce0cd384e172801d6bee37430081b9d","name":"Arko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2023\/02\/323307473_1550659808786308_2514802283839094079_n.jpg","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2023\/02\/323307473_1550659808786308_2514802283839094079_n.jpg","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2023\/02\/323307473_1550659808786308_2514802283839094079_n.jpg","caption":"Arko"},"description":"I am a freelance content strategist with 3 years of experience creating and managing diverse marketing content for SaaS companies. I offer brands precise, informative, and high-quality writing and strategizing services","url":"https:\/\/www.mailercloud.com\/blog\/author\/arko"}]}},"_links":{"self":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":11,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/349\/revisions"}],"predecessor-version":[{"id":5810,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/349\/revisions\/5810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/media\/901"}],"wp:attachment":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/categories?post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/tags?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}