{"id":4194,"date":"2026-04-28T10:21:42","date_gmt":"2026-04-28T10:21:42","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=4194"},"modified":"2026-07-31T09:33:59","modified_gmt":"2026-07-31T09:33:59","slug":"mailchimp-alternatives-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits","title":{"rendered":"10 Best Mailchimp Alternatives for Nonprofits in 2026 (Free &#038; Paid, Honestly Compared)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: April 2026 | Pricing verified April 18, 2026 | 14 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp quietly ended its 15% recurring nonprofit discount in 2023. Now new nonprofits get a one-time 15% off and a single free month \u2014 and everyone who signed up before that quietly rolled onto full pricing. Combined with Mailchimp\u2019s contact-based pricing (which counts unsubscribed contacts until you manually archive them) and the fact that its free plan caps at 1,000 contacts and 1,000 sends a month, a lot of nonprofits are asking the obvious question: what else is out there?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quite a lot, it turns out. And several platforms still offer real, recurring nonprofit discounts that Mailchimp used to match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other nine alternatives below each have a strong case for a specific nonprofit use case \u2014 biggest discount, best free plan, best for fundraising events, best for donor CRM. We\u2019ll cover each honestly, pros and cons. Looking at this from a different angle? We\u2019ve also published a broader <strong><a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailchimp-alternatives\">10 best Mailchimp alternatives for 2026<\/a><\/strong> comparison covering use cases beyond nonprofits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive in.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n<p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> The best Mailchimp alternative for nonprofits in 2026 is <strong>Mailercloud<\/strong> \u2014 it combines a generous free plan (1,000 contacts, 12,000 emails\/month), transparent pricing starting at <strong>$7\/month<\/strong>, and built-in donor-segmentation tools. Other strong nonprofit-friendly picks include <strong>Brevo<\/strong> (email + SMS for donor reminders), <strong>MailerLite<\/strong> (30% nonprofit discount), <strong>Constant Contact<\/strong> (up to 30% off for 501(c)(3)s + event management), <strong>EmailOctopus<\/strong>, <strong>Moosend<\/strong>, <strong>GetResponse<\/strong> (50% off annual + webinars), <strong>HubSpot<\/strong> (free CRM for donor management), <strong>Sender<\/strong> (2,500 free contacts), and <strong>Zoho Campaigns<\/strong>. Mailchimp ended its 15% recurring nonprofit discount in 2023 \u2014 this guide compares the 10 best replacements with honest pros and cons for every tool.<\/p>\n<p>Related reading: <a href=\"https:\/\/www.mailercloud.com\/blog\/convertkit-alternatives\">Best Kit Alternatives<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\" id=\"ez-toc-container\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><\/span><\/p><\/div>\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1\">\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#Why_Nonprofits_Are_Leaving_Mailchimp_in_2026\">Why Nonprofits Are Leaving Mailchimp in 2026<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#What_Nonprofits_Actually_Need_from_an_Email_Tool\">What Nonprofits Actually Need from an Email Tool<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#10_Best_Mailchimp_Alternatives_for_Nonprofits_%E2%80%94_At_a_Glance\">10 Best Mailchimp Alternatives for Nonprofits \u2014 At a Glance<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#1_Mailercloud_%E2%80%94_Best_Overall_for_Nonprofits\">1. Mailercloud \u2014 Best Overall for Nonprofits<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#2_Brevo_formerly_Sendinblue\">2. Brevo (formerly Sendinblue)<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#3_MailerLite\">3. MailerLite<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#4_Constant_Contact\">4. Constant Contact<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#5_EmailOctopus\">5. EmailOctopus<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#6_Moosend\">6. Moosend<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#7_GetResponse\">7. GetResponse<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#8_HubSpot\">8. HubSpot<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#9_Sender\">9. Sender<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#10_Zoho_Campaigns\">10. Zoho Campaigns<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#Free_Mailchimp_Alternatives_for_Nonprofits_Worth_Trying\">Free Mailchimp Alternatives for Nonprofits Worth Trying<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#How_to_Choose_the_Right_Mailchimp_Alternative_for_Your_Nonprofit\">How to Choose the Right Mailchimp Alternative for Your Nonprofit<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#Frequently_Asked_Questions\">Frequently Asked Questions<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\/#Final_Verdict_%E2%80%94_Why_Mailercloud_Is_the_Best_Mailchimp_Alternative_for_Nonprofits\">Final Verdict \u2014 Why Mailercloud Is the Best Mailchimp Alternative for Nonprofits<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Nonprofits_Are_Leaving_Mailchimp_in_2026\"><\/span><span class=\"ez-toc-section\" id=\"Why_Nonprofits_Are_Leaving_Mailchimp_in_2026\"><\/span>Why Nonprofits Are Leaving Mailchimp in 2026<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The decision to move off Mailchimp usually comes down to a combination of these six points, not any single one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The recurring 15% nonprofit discount ended in 2023.<\/strong> Mailchimp now offers a one-time 15% off plus one free month, and only for brand-new accounts. Long-term nonprofit customers saw their real bill jump the moment the grandfathered discount expired.<\/li>\n\n\n\n<li><strong>Contact-based pricing counts unsubscribed contacts.<\/strong> Until you manually archive them, unsubscribes still count toward your paid tier. Nonprofits running event-based lists can quietly pay for thousands of ghost contacts.<\/li>\n\n\n\n<li><strong>Tier jumps are punishing.<\/strong> Going from 500 to 1,500 contacts on the Standard plan nearly doubles the monthly cost. For a nonprofit adding 30 email signups from an event, that\u2019s a cliff rather than a ramp.<\/li>\n\n\n\n<li><strong>Automation on the free plan is severely limited.<\/strong> Since 2022, free accounts get single-step automations only. Multi-step donor welcome sequences \u2014 the kind that actually move someone from first donation to recurring donor \u2014 require a paid plan.<\/li>\n\n\n\n<li><strong>No native donation receipt features.<\/strong> Nonprofits end up hacking together tax-compliant receipts with conditional content blocks, or exporting to a separate donation platform.<\/li>\n\n\n\n<li><strong>No nonprofit-specific segmentation.<\/strong> Mailchimp\u2019s segmentation is capable, but it assumes an ecommerce mental model \u2014 spend, purchase frequency, cart value. Applying it to \u201cfirst-time donor, recurring donor, lapsed donor, major gift candidate\u201d takes configuration work that smaller platforms do for you out of the box.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These aren\u2019t deal-breakers in isolation. Add them up, and a small development shop running Mailchimp at $79\/month ends up asking whether it\u2019s worth switching to a tool that costs a third as much, comes with a genuine nonprofit discount, and actually understands donor lifecycle. Pairing your email tool with the\u00a0<a href=\"https:\/\/www.socialchamp.com\/blog\/social-media-tools-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Social Media Tools for Nonprofits<\/a>\u00a0helps coordinate donor outreach across both channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See also: <a href=\"https:\/\/www.mailercloud.com\/blog\/getresponse-alternatives\">Getresponse alternatives<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Nonprofits_Actually_Need_from_an_Email_Tool\"><\/span><span class=\"ez-toc-section\" id=\"What_Nonprofits_Actually_Need_from_an_Email_Tool\"><\/span>What Nonprofits Actually Need from an Email Tool<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get to the alternatives, here\u2019s the checklist we used to evaluate every tool below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A verified, recurring nonprofit discount.<\/strong> One-time promotional discounts don\u2019t help year three of a five-year program. We only credit tools with ongoing nonprofit pricing.<\/li>\n\n\n\n<li><strong>Donor segmentation beyond \u201copened last email.\u201d<\/strong> Donation history, recency, frequency, amount, campaign source, event attendance. The fields nonprofits actually track.<\/li>\n\n\n\n<li><strong>Donation receipt automation.<\/strong> Tax-compliant templates, receipt numbering, PDF attachments, donor contact card updates on receipt send.<\/li>\n\n\n\n<li><strong>Fundraising campaign features.<\/strong> Event RSVPs, peer-to-peer emails, recurring donor upgrade prompts, end-of-year campaign templates, matching-gift reminder sequences.<\/li>\n\n\n\n<li><strong>Strong deliverability for cold and semi-engaged donor lists.<\/strong> Nonprofit lists skew older (poor engagement signals) and include many recently-added event contacts (low historical engagement). Without authentication (SPF, DKIM, DMARC) set up properly, a high percentage of these emails land in Promotions or Spam.<\/li>\n\n\n\n<li><strong>Pricing that doesn\u2019t punish small nonprofits.<\/strong> A nonprofit that sends twice a month to 2,000 contacts should not pay the same as a B2B SaaS sending daily. Flat per-contact pricing is often worse than send-based pricing at this usage pattern.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Every tool below is evaluated against these six.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Best_Mailchimp_Alternatives_for_Nonprofits_%E2%80%94_At_a_Glance\"><\/span><span class=\"ez-toc-section\" id=\"10_Best_Mailchimp_Alternatives_for_Nonprofits_%E2%80%94_At_a_Glance\"><\/span>10 Best Mailchimp Alternatives for Nonprofits \u2014 At a Glance<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how the ten alternatives compare on the numbers nonprofits care about most.<\/p>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n<p><\/p><p><!-- 2. Brevo --><\/p><p><!-- 3. MailerLite --><\/p><p><!-- 4. Constant Contact --><\/p><p><!-- 5. EmailOctopus --><\/p><p><!-- 6. Moosend --><\/p><p><!-- 7. GetResponse --><\/p><p><!-- 8. HubSpot --><\/p><p><!-- 9. Sender --><\/p><p><!-- 10. Zoho Campaigns --><\/p><table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:780px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<thead>\n<tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n<th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Tool<\/th>\n<th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Best For (Nonprofits)<\/th>\n<th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Free Plan<\/th>\n<th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Starting Price<\/th>\n<th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Nonprofit Discount<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<!-- 1. Mailercloud -->\n<tr onmouseout=\"this.style.background='linear-gradient(90deg,#ebf8ff 0%,#fff 100%)'\" onmouseover=\"this.style.background='#dbeafe'\" style=\"background:linear-gradient(90deg,#ebf8ff 0%,#fff 100%);border-left:4px solid #2b6cb0;border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Mailercloud<span style=\"display:inline-block;background:#2b6cb0;color:#fff;font-size:10px;font-weight:700;padding:2px 7px;border-radius:20px;margin-left:6px;vertical-align:middle;letter-spacing:0.3px;text-transform:uppercase;\">#1 Pick<\/span><\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Best overall value for small-to-mid nonprofits<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">1,000 contacts \/ 12K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:700;color:#276749;white-space:nowrap;\">$7\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#ebf4ff;color:#2b6cb0;white-space:nowrap;\">Contact sales<\/span><br>\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">Low base price<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#fff'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Brevo<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Email + SMS + WhatsApp for donors<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">Unlimited \/ 300 emails\/day<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$9\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#faf5ff;color:#6b46c1;white-space:nowrap;\">Custom (on request)<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#f7fafc'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">MailerLite<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Small nonprofits wanting clean UI<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">1,000 subs \/ 12K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$10\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">30% off paid plans<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#fff'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Constant Contact<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Established 501(c)(3)s + events<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#c53030;font-weight:600;\">\u2717 No<\/span><br><span style=\"font-size:11px;color:#718096;\">60-day free trial<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$12\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">20% off 6 mo \/ 30% off 12 mo<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#f7fafc'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">EmailOctopus<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Tiny nonprofits on a budget<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">2,500 subs \/ 10K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$9\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#faf5ff;color:#6b46c1;white-space:nowrap;\">Email for rate<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#fff'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Moosend<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Nonprofits scaling automation<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#c53030;font-weight:600;\">\u2717 No<\/span><br><span style=\"font-size:11px;color:#718096;\">30-day trial<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$9\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">25% off (verified NPO)<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#f7fafc'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">GetResponse<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Fundraising events + webinars<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">500 contacts \/ 2.5K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$15\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">50% off annual plans<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#fff'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">HubSpot<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Donor CRM + email in one<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">2,000 emails\/mo + free CRM<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$20\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">Up to 40% (Nonprofit Program)<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#f7fafc'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Sender<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Most generous free plan<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">2,500 subs \/ 15K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$15\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#faf5ff;color:#6b46c1;white-space:nowrap;\">Case-by-case<\/span>\n<\/div>\n<\/td>\n<\/tr>\n\n<tr onmouseout=\"this.style.background='#fff'\" onmouseover=\"this.style.background='#ebf8ff'\" style=\"border-bottom:none;transition:background 0.15s;\">\n<td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;border-radius:0 0 0 12px;\">Zoho Campaigns<\/td>\n<td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Nonprofits needing full suite<\/td>\n<td style=\"padding:13px 16px;font-size:13.5px;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">\u2713 Yes<\/span><br><span style=\"font-size:11px;color:#718096;\">2,000 contacts \/ 6K emails<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;\"><span style=\"font-weight:600;color:#276749;white-space:nowrap;\">$3\/mo<\/span><\/td>\n<td style=\"padding:13px 16px;vertical-align:middle;border-radius:0 0 12px 0;\">\n<div style=\"display:flex;flex-wrap:wrap;gap:5px;\">\n<span style=\"display:inline-block;font-size:11.5px;font-weight:500;padding:3px 9px;border-radius:20px;background:#e6fffa;color:#2c7a7b;white-space:nowrap;\">Up to 50% off Zoho One<\/span>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing verified April 18, 2026. All prices in USD. Nonprofit discounts typically require 501(c)(3) verification or equivalent. Contact each vendor for the most current terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pricing verified April 18, 2026. Nonprofit discounts subject to vendor eligibility review (typically a 501(c)(3) determination letter).<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mailercloud_%E2%80%94_Best_Overall_for_Nonprofits\"><\/span><span class=\"ez-toc-section\" id=\"1_Mailercloud_%E2%80%94_Best_Overall_for_Nonprofits\"><\/span>1. Mailercloud \u2014 Best Overall for Nonprofits<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1711\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-scaled.png\" alt=\"mailercloud\" class=\"wp-image-4159\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-150x100.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-768x513.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-1536x1027.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-2048x1369.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mailercloud is the best overall Mailchimp alternative for nonprofits in 2026 because it gets three things right that most nonprofit-focused tools get wrong: it\u2019s priced for small nonprofits (from $7\/month), it ships with actual deliverability tooling, and its free plan is generous enough that most nonprofits under 1,000 contacts never need to pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deliverability piece matters more than it sounds. Nonprofit lists tend to have weaker engagement signals than commercial lists (older subscribers, event contacts added months ago, donors who opted in for one campaign and then disengaged). That\u2019s precisely the profile that trips spam filters at Gmail and Outlook. Mailercloud\u2019s Inbox Tracker shows where your emails are actually landing \u2014 Primary, Promotions, or Spam \u2014 across Gmail, Outlook, Yahoo, and corporate gateways. That visibility alone is worth the monthly price for nonprofits that depend on donor opens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free plan:<\/strong> 1,000 contacts and 12,000 emails per month (no credit card required)<\/li>\n\n\n\n<li><strong>Inbox Tracker<\/strong> showing real placement per major inbox provider<\/li>\n\n\n\n<li><strong>Guided SPF, DKIM, and DMARC setup<\/strong> \u2014 the three authentication standards nonprofit emails most often get wrong<\/li>\n\n\n\n<li><strong>Visual automation builder<\/strong> with branching logic for donor welcome sequences, recurring donor upgrades, and lapsed donor reactivation<\/li>\n\n\n\n<li><strong>Behavioural segmentation<\/strong> on every paid plan (open behaviour, click behaviour, donation amount via custom fields, event engagement)<\/li>\n\n\n\n<li><strong>AMP for Email<\/strong> \u2014 interactive in-inbox experiences for event RSVPs and donation confirmations<\/li>\n\n\n\n<li><strong>Built-in landing page and signup form builder<\/strong> for campaign pages without a web developer<\/li>\n\n\n\n<li><strong>A\/B testing<\/strong> on subject lines and content for fundraising appeals<\/li>\n\n\n\n<li><strong>Transactional email via API + SMTP<\/strong> \u2014 same sender infrastructure for donation receipts and marketing emails<\/li>\n\n\n\n<li><strong>Real-time analytics dashboard<\/strong> \u2014 per-campaign engagement, hourly open curves, country-level breakdowns<\/li>\n\n\n\n<li><strong>24\/7 live chat and email support on every plan<\/strong>, including the free plan<\/li>\n\n\n\n<li><strong>Predictable, transparent pricing<\/strong> \u2014 no auto-upgrade traps or surprise renewal increases<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<!-- Pros --><p><\/p>\n<p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\">\n<span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Pros for Nonprofits:\n  <\/p>\n<ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n<li>Generous free plan: <strong>1,000 contacts and 12,000 emails\/month<\/strong> \u2014 enough for most small nonprofits to run year-round donor communications at zero cost<\/li>\n<li>Paid plans start at <strong>$7\/month<\/strong> \u2014 nearly half the price of Mailchimp\u2019s entry-level Essentials plan<\/li>\n<li><strong>Unlimited automation workflows<\/strong> on every paid plan \u2014 build donor welcome series, lapsed-donor win-back, event reminders without hitting tier limits<\/li>\n<li><strong>Inbox Tracker<\/strong> shows whether your donation appeals land in the inbox, Promotions tab, or spam across Gmail, Outlook, and Yahoo \u2014 critical when a single appeal drives the quarter\u2019s fundraising<\/li>\n<li>Advanced <strong>donor segmentation<\/strong>: tag by donation amount, frequency, campaign, event attendance, or volunteer status<\/li>\n<li>Visual automation builder with branching logic \u2014 easy to map a full donor journey (signup \u2192 first donation \u2192 thank-you \u2192 one-year renewal)<\/li>\n<li>Built-in landing page and signup form builder \u2014 run fundraising campaigns without a separate tool<\/li>\n<li>A\/B testing on subject lines and content for higher appeal open rates<\/li>\n<li>Strong deliverability infrastructure with real-time monitoring and dedicated IP options for larger nonprofits<\/li>\n<li><strong>24\/7 live chat and email support<\/strong> on every plan \u2014 including free \u2014 so volunteer admins get help fast<\/li>\n<li>Predictable, transparent pricing \u2014 no surprise tier jumps when your donor list grows past arbitrary thresholds<\/li>\n<li>GDPR and CAN-SPAM compliance built in with double opt-in, preference centres, and one-click unsubscribe<\/li>\n<\/ul>\n<p><!-- Cons --><\/p>\n<p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\">\n<span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Honest Cons:\n  <\/p>\n<ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n<li>No donation-receipt templates out of the box \u2014 nonprofits either adapt a transactional template or pair Mailercloud with their donation platform (Donorbox, Givebutter, Stripe)<\/li>\n<li>Smaller third-party integration library than Mailchimp \u2014 integrates with Zapier, Stripe, WooCommerce, Shopify, but not directly with every nonprofit CRM<\/li>\n<li>Native event management features (RSVPs, ticketing) are not built in \u2014 use Eventbrite or similar and sync via Zapier<\/li>\n<li>No formal public \u201cnonprofit discount\u201d listed on the pricing page \u2014 but the base price is already low enough that most nonprofits pay less than they would on Mailchimp at full price; contact sales for a custom quote if you need one<\/li>\n<\/ul>\n<p><!-- Pricing --><\/p>\n<p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\">\n<span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free plan available (1,000 contacts, 12,000 emails\/mo). Paid plans start at <strong>$7\/month<\/strong> for 1,000 contacts with unlimited emails and unlimited automation. <a href=\"https:\/\/app.mailercloud.com\/register?ref=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=mailchimp-alternatives-nonprofits\" style=\"color:#2b6cb0;font-weight:600;text-decoration:underline;\">Start free \u2192<\/a>\n<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free plan (1,000 contacts, 12,000 emails\/month). Paid plans start at $7\/month. <a href=\"https:\/\/www.mailercloud.com\/pricing?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=alternatives_mailchimp_nonprofits\">Pricing details \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Small-to-mid nonprofits (50-10,000 contacts) that need reliable deliverability, honest pricing, and donor lifecycle automation without a six-figure marketing stack.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Verdict:<\/strong> If you\u2019re on Mailchimp for nonprofits and the grandfathered discount went away, Mailercloud is the closest drop-in replacement at a third of the price. <a href=\"https:\/\/app.mailercloud.com\/register?ref=blog\">Start your free Mailercloud account \u2192<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Brevo_formerly_Sendinblue\"><\/span><span class=\"ez-toc-section\" id=\"2_Brevo_formerly_Sendinblue\"><\/span>2. Brevo (formerly Sendinblue)<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1487\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-scaled.png\" alt=\"brevo\" class=\"wp-image-4281\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-150x87.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-768x446.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-1536x892.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-2048x1189.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brevo is the strongest Mailchimp alternative for nonprofits that send irregularly. Its pay-per-send pricing model (instead of Mailchimp\u2019s pay-per-contact) means a nonprofit with 5,000 contacts sending twice a month pays less than one with 2,000 contacts sending daily. For fundraising programs with end-of-year spikes, that\u2019s a real difference. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other reason Brevo ranks well for nonprofits is its native SMS and WhatsApp channels. Donor reminder texts, event-day confirmations, and receipt notifications all happen inside the same platform \u2014 no Twilio side-contract required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pay-per-send pricing (300 emails\/day free; paid plans from $9\/month for 5,000 emails)<\/li>\n\n\n\n<li>SMS and WhatsApp built in<\/li>\n\n\n\n<li>Nonprofit discount available via application (terms updated periodically \u2014 verify on Brevo\u2019s nonprofit page)<\/li>\n\n\n\n<li>Visual automation builder with branching<\/li>\n\n\n\n<li>Built-in CRM with contact-level segmentation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Send-based pricing favours nonprofits with large but rarely-contacted lists. Multi-channel (email + SMS + WhatsApp). Strong transactional email offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Free plan limited to 300 sends\/day (manageable for campaigns, restrictive for one-off event blasts). Nonprofit discount application process takes 5-10 business days. Interface feels denser than Mailercloud or MailerLite for first-time users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free forever for 300 emails\/day. Paid plans from $9\/month (5,000 emails). Starter plan unlocks scheduling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Nonprofits with large contact lists (5,000+) but irregular sending patterns, or programs that need SMS\/WhatsApp alongside email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MailerLite\"><\/span><span class=\"ez-toc-section\" id=\"3_MailerLite\"><\/span>3. MailerLite<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-scaled.png\" alt=\"mailerlite\" class=\"wp-image-4166\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailerlite.com_-1-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite is the clean, well-designed answer for small nonprofits that want email and basic automation without clutter. The interface is deliberately simplified compared to Mailchimp, and for volunteer-run nonprofit teams that rotate email duties, that simplicity is a feature, not a bug.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite offers a 30% nonprofit discount on paid plans (verified via application and 501(c)(3) status). Its Stripe integration also makes it one of the few tools where you can drop a donation button directly into an email without hacky workarounds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% nonprofit discount (on approval of 501(c)(3) documentation)<\/li>\n\n\n\n<li>Free plan: 1,000 subscribers, 12,000 emails\/month<\/li>\n\n\n\n<li>Drag-and-drop builder with block-based email design<\/li>\n\n\n\n<li>Stripe-powered donation buttons inside emails<\/li>\n\n\n\n<li>Landing page builder and signup forms included<\/li>\n\n\n\n<li>A\/B testing on subject lines and content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Genuine 30% recurring nonprofit discount. Extremely intuitive UI \u2014 ideal for volunteer teams. Donation button integration avoids separate donation platform friction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Automation builder is less visual than Mailercloud\u2019s or Brevo\u2019s \u2014 linear flows can feel limiting for complex donor journeys. No native SMS. Reporting is less granular than Brevo or HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free for 1,000 subscribers. Paid plans from $10\/month (1,000 subs, unlimited emails). Nonprofit discount brings this to ~$7\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Small nonprofits (under 5,000 subscribers) where simplicity and a real nonprofit discount matter more than advanced automation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Constant_Contact\"><\/span><span class=\"ez-toc-section\" id=\"4_Constant_Contact\"><\/span>4. Constant Contact<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-scaled.png\" alt=\"constantcontact\" class=\"wp-image-4174\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.constantcontact.com_-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If Mailchimp is the generic default, Constant Contact is the nonprofit-sector default. It has spent years explicitly marketing to small nonprofits and ships with built-in event management that most competitors leave to separate tools. And it still offers a recurring nonprofit discount \u2014 20% off for 6 months or 30% off annual prepayment for verified 501(c)(3) organisations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tradeoff is price point. Constant Contact is not cheap at list scale, and its editor is dated compared to Mailercloud or MailerLite. But for a nonprofit that values hand-holding support and needs event registration + email in one tool, it\u2019s still a legitimate fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20% off 6 months \/ 30% off annual for verified nonprofits<\/li>\n\n\n\n<li>Built-in event RSVP and ticket management<\/li>\n\n\n\n<li>Survey and poll tools for post-event donor feedback<\/li>\n\n\n\n<li>Donation collection add-on<\/li>\n\n\n\n<li>Live person phone support (rare at this price tier)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Real, established nonprofit program with tenured support team. Event management is genuinely useful. Phone support included.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Expensive at scale \u2014 5,000 contacts is roughly 2-3x Mailercloud pricing. Editor UX feels dated (the block editor is improving but template library still shows its age). Automation is less flexible than Brevo or ActiveCampaign. For more options, explore our roundup of <a href=\"https:\/\/www.mailercloud.com\/blog\/brevo-alternatives\">Brevo alternatives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Starts at $12\/month (500 contacts); typical nonprofit at 5,000 contacts lands at $80-100\/month after nonprofit discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Mid-sized nonprofits (2,000-15,000 contacts) that run events regularly and value phone support over feature depth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_EmailOctopus\"><\/span><span class=\"ez-toc-section\" id=\"5_EmailOctopus\"><\/span>5. EmailOctopus<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1559\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-scaled.png\" alt=\"emailoctopus\" class=\"wp-image-4261\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-150x91.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-768x468.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-1536x935.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/emailoctopus.com__msclkid053ef855ced01139a78d91bb320f97bc-2048x1247.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">EmailOctopus is the cheapest legitimate paid option on this list. For tiny nonprofits (say, a neighborhood food bank with 800 subscribers) on a tight volunteer budget, EmailOctopus at roughly $8\/month covers the basics: campaigns, simple automations, reasonable templates, and enough analytics to know what\u2019s working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not built for advanced fundraising workflows. But it\u2019s not trying to be. For nonprofits that just need a clean tool to replace Mailchimp at a lower price point and without the learning curve of HubSpot or Zoho, EmailOctopus fits. See how Mailercloud compares in our Mailercloud vs Mailchimp guide. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: 2,500 subscribers \/ 10,000 emails per month<\/li>\n\n\n\n<li>Simple, beginner-friendly interface<\/li>\n\n\n\n<li>Basic time-delay automations<\/li>\n\n\n\n<li>Drag-and-drop email builder<\/li>\n\n\n\n<li>Integrates with Zapier for donation platform connections<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Cheapest paid tier of any tool on this list. Generous free plan for under-2,500 subscribers. Very gentle learning curve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> No native donation features \u2014 everything routes through Zapier or manual imports. Automation builder is simplistic (no branching, limited triggers). No dedicated nonprofit discount program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free for 2,500 subscribers \/ 10,000 emails. Paid plans from $8\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Very small nonprofits (under 2,500 subscribers) on a bare-bones budget that prioritise cost over feature depth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Moosend\"><\/span><span class=\"ez-toc-section\" id=\"6_Moosend\"><\/span>6. Moosend<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png\" alt=\"moosend\" class=\"wp-image-4164\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moosend sits between EmailOctopus (simple) and Brevo (feature-dense). It has a strong drag-and-drop automation builder, AI-generated subject lines, and competitive pricing \u2014 but its visibility in the nonprofit space is lower than Constant Contact or GetResponse, and it does not currently publish a dedicated nonprofit discount program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, for a nonprofit with a communications staff member who\u2019s comfortable with mainstream marketing tools, Moosend\u2019s automation workflows compete well with anyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual automation builder with branching logic<\/li>\n\n\n\n<li>AI subject line and email copy suggestions<\/li>\n\n\n\n<li>Landing page and signup form builder<\/li>\n\n\n\n<li>A\/B testing on subject lines, content, send times<\/li>\n\n\n\n<li>GDPR compliance tooling (relevant for nonprofits with EU donors)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Automation builder is one of the strongest on this list at its price point. AI tooling is surprisingly usable. GDPR features are a quiet win for nonprofits with any European donor base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> No standing nonprofit discount (one-off negotiations sometimes work, but don\u2019t count on it). Email template library skews commercial\/ecommerce rather than nonprofit. Support response times are slower than Mailercloud\u2019s 24\/7 chat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> From $9\/month (500 contacts, unlimited emails).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Nonprofits with a staff communications manager who wants strong automation at a moderate price and doesn\u2019t need a nonprofit-specific discount.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_GetResponse\"><\/span><span class=\"ez-toc-section\" id=\"7_GetResponse\"><\/span>7. GetResponse<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1711\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-scaled.png\" alt=\"getresponse\" class=\"wp-image-4163\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-150x100.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-768x513.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-1536x1027.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.getresponse.com__utm_sourcebingutm_mediumcpccampIN_EN_Search_BrandkwgetresponsetypeecrtnBrand_Coremsclkide1a3e350b553161547398ab2a1be9b16-2048x1369.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GetResponse offers one of the better nonprofit discounts on this list \u2014 up to 50% off annual plans for verified nonprofits. It also ships with built-in webinar tools, which matters more for nonprofits than most comparison articles acknowledge. Virtual fundraising events, donor briefings, and annual-report presentations all work well as webinars, and having email + webinars in one tool eliminates an entire vendor relationship.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50% nonprofit discount on annual plans (application required)<\/li>\n\n\n\n<li>Built-in webinars (up to 100 or 500 attendees depending on plan)<\/li>\n\n\n\n<li>Autoresponders and visual automation builder<\/li>\n\n\n\n<li>Landing page builder with conversion analytics<\/li>\n\n\n\n<li>Sales funnel templates (useful for recurring-giving programs)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Webinar integration is genuinely useful for fundraising events. 50% nonprofit discount is the largest recurring discount on this list. Funnel builder works well for recurring donor upgrade journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Annual commitment required for the 50% discount (not monthly). Email deliverability can vary \u2014 historical reports show inconsistency compared to Mailercloud or MailerLite. Interface has a dated feel in places.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> From $19\/month before nonprofit discount (reduces to roughly $9.50 on annual). Webinar features require Marketing Automation plan ($59\/month before discount).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Nonprofits running regular virtual events, webinars, or fundraising campaigns that benefit from integrated video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_HubSpot\"><\/span><span class=\"ez-toc-section\" id=\"8_HubSpot\"><\/span>8. HubSpot<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-scaled.png\" alt=\"hubspot\" class=\"wp-image-4167\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.hubspot.com_home-d-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot is overkill for most small nonprofits. For mid-to-large nonprofits (20+ staff, dedicated development team, formalised donor stewardship) it might be a perfect fit \u2014 and HubSpot does run a legitimate nonprofit pricing program with significant discounts on its Marketing, Sales, and Service Hubs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The underrated HubSpot play for smaller nonprofits: use the free CRM as a donor database (contact tracking, notes, task management, deal pipeline for major gifts), and connect it to a cheaper email tool like Mailercloud. You get a real donor CRM without the Marketing Hub license.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free CRM with 1 million contacts (genuinely free, no card required)<\/li>\n\n\n\n<li>Nonprofit discount program on Marketing Hub and Sales Hub<\/li>\n\n\n\n<li>Free tier includes 2,000 marketing emails\/month, landing pages, forms<\/li>\n\n\n\n<li>Native integration with 1,500+ apps<\/li>\n\n\n\n<li>Reporting dashboards that handle development + program analytics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> The free CRM alone is worth the setup time for any nonprofit that\u2019s still tracking donors in a spreadsheet. Nonprofit discounts on paid tiers are real. Ecosystem is unmatched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Full Marketing Hub is expensive even after nonprofit discount \u2014 roughly $250\/month at the Professional tier. Steep learning curve for volunteer teams. Overkill for nonprofits under 5,000 contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free CRM (forever). Marketing Hub Starter from $20\/month; Professional from $800\/month list price (significantly reduced under nonprofit program).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Mid-to-large nonprofits with a dedicated development or digital staff. Or smaller nonprofits that want a free donor CRM and will pair it with a cheaper email tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Sender\"><\/span><span class=\"ez-toc-section\" id=\"9_Sender\"><\/span>9. Sender<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1559\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-scaled.png\" alt=\"sender\" class=\"wp-image-4262\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-150x91.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-768x468.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-1536x935.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.sender.net_-2048x1247.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sender has the most generous free plan on this list \u2014 2,500 subscribers and 15,000 emails per month. For small nonprofits under that threshold, Sender is effectively free forever. The paid plans are also competitive, though they lack some of the deliverability tooling Mailercloud ships standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: 2,500 subscribers \/ 15,000 emails per month<\/li>\n\n\n\n<li>Drag-and-drop email builder with mobile preview<\/li>\n\n\n\n<li>Automation workflows with triggers and delays<\/li>\n\n\n\n<li>SMS add-on (not free plan)<\/li>\n\n\n\n<li>Popups, subscription forms, and embedded forms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> Best-in-class free plan for nonprofits. Simple enough for volunteer teams. Paid plans are competitive even without a dedicated nonprofit discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> No dedicated nonprofit discount program (paid plan pricing is already competitive, so the impact is modest). No Inbox Tracker-style deliverability placement view. Support is email-only on lower tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Free for 2,500 subscribers \/ 15,000 emails. Paid plans from $15\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Very small nonprofits (under 2,500 subscribers) whose main need is a reliable free email tool and who don\u2019t need advanced deliverability analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Zoho_Campaigns\"><\/span><span class=\"ez-toc-section\" id=\"10_Zoho_Campaigns\"><\/span>10. Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1531\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-scaled.png\" alt=\"zoho campaign\" class=\"wp-image-4264\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-150x90.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-768x459.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-1536x919.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.zoho_.com_campaigns_-1-2048x1225.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zoho Campaigns is the right pick for nonprofits that already live inside the broader Zoho ecosystem \u2014 Zoho CRM for donor management, Zoho Books for accounting, Zoho Sign for donation agreements. Zoho One (the bundled suite) has one of the most generous nonprofit discount programs on the market, reaching 50% off the entire suite for qualifying organisations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a standalone email tool, Zoho Campaigns is capable but not best-in-class. Its strength is deep integration with Zoho CRM, which means donor fields (donation history, campaign source, event attendance) flow natively into email segmentation without a third-party sync.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features for nonprofits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to 50% discount on Zoho One bundle (includes Zoho Campaigns, CRM, Forms, Surveys, and 40+ other apps)<\/li>\n\n\n\n<li>Native integration with Zoho CRM for donor-level segmentation<\/li>\n\n\n\n<li>Visual workflow builder with triggers, delays, branching<\/li>\n\n\n\n<li>A\/B testing and advanced analytics<\/li>\n\n\n\n<li>Compliance tooling (GDPR, CAN-SPAM) built in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong> The Zoho One nonprofit discount on the full suite is the strongest bundled discount on the market. Integration with Zoho CRM is genuinely seamless. Good for nonprofits standardising on one vendor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong> Only makes sense if you\u2019re adopting (or already on) the Zoho ecosystem. Interface is functional but not polished. Email template library is smaller than mainstream competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcb0 Pricing:<\/strong> Zoho Campaigns standalone starts at $3\/month (500 contacts). Zoho One nonprofit pricing varies by application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc64 Best For:<\/strong> Nonprofits that want a full ecosystem (CRM + email + accounting + forms) on a single vendor with aggressive nonprofit discounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Mailchimp_Alternatives_for_Nonprofits_Worth_Trying\"><\/span><span class=\"ez-toc-section\" id=\"Free_Mailchimp_Alternatives_for_Nonprofits_Worth_Trying\"><\/span>Free Mailchimp Alternatives for Nonprofits Worth Trying<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your budget is genuinely zero, these five free plans are the ones actually worth the sign-up time:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Free Plan Limits<\/th>\n<th>Standout For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Mailercloud<\/strong><\/td>\n<td>1,000 contacts, 12,000 emails\/month<\/td>\n<td>Most feature-complete free plan (automation, Inbox Tracker, landing pages, AMP email)<\/td>\n<\/tr>\n<tr>\n<td><strong>Sender<\/strong><\/td>\n<td>2,500 subscribers, 15,000 emails\/month<\/td>\n<td>Highest contact limit on a free plan<\/td>\n<\/tr>\n<tr>\n<td><strong>MailerLite<\/strong><\/td>\n<td>1,000 subscribers, 12,000 emails\/month<\/td>\n<td>Cleanest UI, easiest onboarding<\/td>\n<\/tr>\n<tr>\n<td><strong>Brevo<\/strong><\/td>\n<td>Unlimited contacts, 300 emails\/day<\/td>\n<td>Best for large lists with infrequent sending<\/td>\n<\/tr>\n<tr>\n<td><strong>HubSpot<\/strong><\/td>\n<td>Free CRM + 2,000 marketing emails\/month<\/td>\n<td>Free CRM is the real value \u2014 pair it with any other email tool<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For most nonprofits, Mailercloud\u2019s free plan is the best starting point because the feature ceiling is higher than competitors\u2019 \u2014 you can test automation, segmentation, A\/B testing, and deliverability tools on the free tier before committing to a paid plan. That\u2019s much harder on Mailchimp\u2019s free plan, which caps automations to single-step workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Mailchimp_Alternative_for_Your_Nonprofit\"><\/span><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Mailchimp_Alternative_for_Your_Nonprofit\"><\/span>How to Choose the Right Mailchimp Alternative for Your Nonprofit<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best overall for small-to-mid nonprofits:<\/strong> Mailercloud \u2014 predictable pricing, strong deliverability, generous free tier<\/li>\n\n\n\n<li><strong>Biggest recurring nonprofit discount:<\/strong> GetResponse (up to 50% off annual) or Constant Contact (30% off annual)<\/li>\n\n\n\n<li><strong>Need SMS or WhatsApp alongside email:<\/strong> Brevo \u2014 multi-channel under one roof<\/li>\n\n\n\n<li><strong>Tight budget, under 500 subscribers:<\/strong> EmailOctopus paid ($8\/month) or Sender (free forever at 2,500 subs)<\/li>\n\n\n\n<li><strong>Need donor CRM included:<\/strong> HubSpot Free CRM paired with any email tool, or Zoho Campaigns if standardising on Zoho<\/li>\n\n\n\n<li><strong>Running recurring fundraising events:<\/strong> GetResponse (integrated webinars) or Constant Contact (event management)<\/li>\n\n\n\n<li><strong>Ecommerce \/ product-side fundraising (merch, tickets):<\/strong> Mailercloud (transactional email API) or Brevo (pay-per-send)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you can\u2019t decide, start with Mailercloud\u2019s free plan. It\u2019s the most feature-complete free tier on this list and gives you room to test donor automation and segmentation before paying anything. Comparing other tools too? We\u2019ve also published deep-dive guides on <strong>Brevo alternatives<\/strong> and <strong>MailerLite alternatives<\/strong> for marketers shortlisting beyond Mailchimp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the best Mailchimp alternative for nonprofits?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailercloud is the best overall Mailchimp alternative for nonprofits in 2026 \u2014 starting at $7\/month with a free plan of 1,000 contacts and 12,000 emails per month. It ships with deliverability tooling (Inbox Tracker, guided SPF\/DKIM\/DMARC setup) and visual automation, which are the three areas where nonprofit email programs most often struggle. For nonprofits needing the largest recurring nonprofit discount specifically, GetResponse (50% off annual) and Constant Contact (30% off annual for verified 501(c)(3) organisations) are strong alternatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does Mailchimp still offer a nonprofit discount?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp ended its recurring 15% nonprofit discount in 2023. New nonprofit accounts now receive a one-time 15% off plus one free month \u2014 not recurring, and only available to brand-new accounts. Mailercloud offers transparent, everyday low pricing starting at $7\/month, which works out to less than a discounted Mailchimp plan for most small-to-mid nonprofits. Constant Contact and GetResponse still offer recurring nonprofit discounts of 30% and 50% respectively on annual plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is Mailchimp free for nonprofits?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s free plan is available to nonprofits but limits accounts to 1,000 contacts and 1,000 emails per month. Mailercloud\u2019s free plan allows 12 times the sends (12,000 emails per month) at the same 1,000-contact limit, and includes features Mailchimp\u2019s free plan does not \u2014 multi-step automation, landing pages, and Inbox Tracker. For nonprofits serious about email, Mailercloud\u2019s free plan is the more useful starting point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What email marketing platforms offer the biggest nonprofit discount?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GetResponse offers the largest recurring nonprofit discount on this list at 50% off annual plans, followed by Constant Contact at 30% off annual and MailerLite at 30% off paid plans. Mailercloud does not offer a separate nonprofit discount because its standard pricing already starts at $7\/month \u2014 lower than most competitors\u2019 discounted nonprofit rates \u2014 but qualified nonprofits can contact Mailercloud support for case-by-case discount conversations on larger accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the cheapest email marketing tool for small nonprofits?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For nonprofits with fewer than 2,500 subscribers, Sender\u2019s free plan (2,500 subscribers, 15,000 emails per month) is the cheapest legitimate option at $0\/month. Among paid options for small nonprofits, EmailOctopus starts at $8\/month and Mailercloud at $7\/month \u2014 both below the discounted Mailchimp nonprofit rate. For nonprofits above 2,500 subscribers, Mailercloud\u2019s paid tiers offer the best price-to-feature ratio, particularly on the Inbox Tracker deliverability tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I migrate from Mailchimp to another tool easily?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Migration from Mailchimp to most alternatives \u2014 including Mailercloud \u2014 takes less than an hour for a typical nonprofit account. Export your contacts as a CSV from Mailchimp (Audience \u2192 Export Audience), upload to the new tool, recreate your signup forms, and rebuild any critical automations. Mailercloud\u2019s support team offers free one-hour migration assistance for nonprofits, including mapping Mailchimp tags to Mailercloud segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is Mailchimp still a good choice for nonprofits in 2026?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp remains a capable email platform for nonprofits that are already heavily integrated with it and have budget to absorb the loss of the 15% recurring discount. For nonprofits starting fresh in 2026 \u2014 or re-evaluating their email stack \u2014 Mailercloud, Constant Contact, or GetResponse offer better value in almost every pricing tier. The case to stay with Mailchimp is migration inertia, not feature or pricing advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict_%E2%80%94_Why_Mailercloud_Is_the_Best_Mailchimp_Alternative_for_Nonprofits\"><\/span><span class=\"ez-toc-section\" id=\"Final_Verdict_%E2%80%94_Why_Mailercloud_Is_the_Best_Mailchimp_Alternative_for_Nonprofits\"><\/span>Final Verdict \u2014 Why Mailercloud Is the Best Mailchimp Alternative for Nonprofits<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailercloud wins as the default Mailchimp alternative for nonprofits because it addresses the five specific problems Mailchimp creates for this sector:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing is transparent and low from the start<\/strong> \u2014 no grandfathered discount to lose, no auto-upgrade traps, no contact-archive gotchas<\/li>\n\n\n\n<li><strong>Free plan is 12x more generous on sends<\/strong> \u2014 12,000 emails\/month versus Mailchimp\u2019s 1,000<\/li>\n\n\n\n<li><strong>Deliverability tooling is built in<\/strong> \u2014 Inbox Tracker and guided authentication setup address the specific inbox-placement problem nonprofit lists tend to have<\/li>\n\n\n\n<li><strong>Automation is available on free and paid plans<\/strong> \u2014 multi-step donor welcome sequences work without a premium upgrade<\/li>\n\n\n\n<li><strong>24\/7 support on every plan<\/strong> \u2014 including the free plan, which matters for volunteer-run teams sending their first appeal at 9pm on a Friday<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For nonprofits with under 10,000 contacts, switching to Mailercloud typically cuts monthly email cost by 40-60% versus a comparable Mailchimp plan, while gaining features (multi-step automation, deliverability analytics) that were previously locked behind higher Mailchimp tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re on Mailchimp and the price is creeping \u2014 or you\u2019re setting up a new nonprofit and looking for a tool that will still be affordable in year three \u2014 Mailercloud is the first one to try.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/app.mailercloud.com\/register?ref=blog\">Start your free Mailercloud account \u2014 1,000 contacts, 12,000 emails\/month, no credit card \u2192<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: April 2026 | Pricing verified April 18, 2026 | 14 min read Mailchimp quietly ended its 15% recurring nonprofit discount in 2023. Now new nonprofits get a one-time 15% off and a single free month \u2014 and everyone who signed up before that quietly rolled onto full pricing. Combined with Mailchimp\u2019s contact-based pricing [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":4330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Mailchimp Alternatives for Nonprofits in 2026<\/title>\n<meta name=\"description\" content=\"Mailchimp ended its 15% recurring nonprofit discount in 2023. 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