{"id":4563,"date":"2026-05-20T08:18:18","date_gmt":"2026-05-20T08:18:18","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=4563"},"modified":"2026-09-22T12:53:05","modified_gmt":"2026-09-22T12:53:05","slug":"mailerlite-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp","title":{"rendered":"MailerLite vs Mailchimp (2026): 14-Round Comparison \u2014 We Tested Both, Here&#8217;s the Winner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: May 2026 \u00b7 Tested by our editorial team over 60 days using real subscriber lists<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We spent two months running the same campaigns, automations, and signup forms through both MailerLite and Mailchimp. Same list. Same content. Same sending schedule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was straightforward: figure out which platform actually delivers more value in 2026 \u2014 not based on feature lists pulled from marketing pages, but based on what happens when you log in every day and try to get work done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See also: <a href=\"https:\/\/www.mailercloud.com\/email-verifier\">Email Verifier &amp; Email Verification Tool<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is our full 14-round breakdown. Each round has a declared winner and we keep a running score, so you can track the matchup as you read. If you\u2019re short on time, the Quick Answer below and the final scoreboard at the end have everything you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a deeper dive, see <a href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\">Best Mailchimp Alternatives for Nonprofits<\/a>.<\/p>\n\n\n\n<div style=\"background: #f0f4ff; border-left: 4px solid #2B5CE6; padding: 14px 20px; border-radius: 0 6px 6px 0; margin: 22px 0;\">\n<p style=\"margin: 0; font-size: 15px; color: #2d3748; line-height: 1.65;\"><strong>Quick Answer:<\/strong> MailerLite wins our 14-round comparison <strong>8\u20136<\/strong> over Mailchimp. It delivers better inbox placement rates (94.41% vs 82\u201385%), costs roughly half the price at every list size, includes automation on the free plan, and provides 24\/7 support on every tier. Mailchimp is the stronger pick only if you need advanced ecommerce segmentation, 300+ native integrations, or multivariate testing on a larger budget.<\/p>\n<\/div>\n\n\n\n<div class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\" id=\"ez-toc-container\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<p><span class=\"ez-toc-title-toggle\"><\/span><\/p><\/div>\n<nav>\n<ul class=\"ez-toc-list ez-toc-list-level-1\">\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#MailerLite_vs_Mailchimp_At_a_Glance\">MailerLite vs Mailchimp: At a Glance<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#How_We_Scored_This_Comparison\">How We Scored This Comparison<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_1_Ease_of_Use_Email_Editor\">Round 1: Ease of Use &amp; Email Editor<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_2_Email_Design_Templates\">Round 2: Email Design &amp; Templates<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_3_Personalization_Dynamic_Content\">Round 3: Personalization &amp; Dynamic Content<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_4_Marketing_Automation\">Round 4: Marketing Automation<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_5_List_Management_Segmentation\">Round 5: List Management &amp; Segmentation<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_6_Signup_Forms_Pop-ups\">Round 6: Signup Forms &amp; Pop-ups<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_7_Landing_Pages_Website_Builder\">Round 7: Landing Pages &amp; Website Builder<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_8_AB_Testing\">Round 8: A\/B Testing<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_9_Deliverability\">Round 9: Deliverability<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_10_Reporting_Analytics\">Round 10: Reporting &amp; Analytics<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_11_Integrations_App_Ecosystem\">Round 11: Integrations &amp; App Ecosystem<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_12_Customer_Support\">Round 12: Customer Support<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_13_Free_Plan\">Round 13: Free Plan<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Round_14_Pricing_Value_for_Money\">Round 14: Pricing &amp; Value for Money<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Final_Scoreboard_MailerLite_8_Mailchimp_6\">Final Scoreboard: MailerLite 8, Mailchimp 6<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#MailerLite_Pros_and_Cons\">MailerLite Pros and Cons<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Mailchimp_Pros_and_Cons\">Mailchimp Pros and Cons<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#Which_Should_You_Choose\">Which Should You Choose?<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#How_to_Switch_from_Mailchimp_to_MailerLite\">How to Switch from Mailchimp to MailerLite<\/a><\/li>\n<li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\/#FAQ\">FAQ<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_vs_Mailchimp_At_a_Glance\"><\/span><span class=\"ez-toc-section\" id=\"MailerLite_vs_Mailchimp_At_a_Glance\"><\/span><span class=\"ez-toc-section\" id=\"MailerLite_vs_Mailchimp_At_a_Glance\"><\/span>MailerLite vs Mailchimp: At a Glance<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"267\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/01-mailerlite-mailchimp-dashboard-comparison.jpg\" alt=\"01-mailerlite-mailchimp-dashboard-comparison\" class=\"wp-image-4574\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/01-mailerlite-mailchimp-dashboard-comparison.jpg 870w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/01-mailerlite-mailchimp-dashboard-comparison-150x46.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/01-mailerlite-mailchimp-dashboard-comparison-768x236.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get into the round-by-round breakdown, here\u2019s a side-by-side snapshot of where these two platforms stand in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- At a Glance Table --><\/p>\n\n\n\n<div style=\"max-width: 100%; overflow-x: auto; margin: 24px 0; border-radius: 12px; box-shadow: 0 4px 20px rgba(0,0,0,0.08);\">\n<table style=\"width: 100%; border-collapse: collapse; background: #fff; min-width: 680px; font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<thead>\n<tr style=\"background: linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n<th style=\"padding: 14px 16px; text-align: left; font-size: 13px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap; border-radius: 12px 0 0 0;\">Feature<\/th>\n<th style=\"padding: 14px 16px; text-align: center; font-size: 13px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap;\">MailerLite<\/th>\n<th style=\"padding: 14px 16px; text-align: center; font-size: 13px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap; border-radius: 0 12px 0 0;\">Mailchimp<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Starting Price (paid)<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; color: #276749; font-weight: bold; text-align: center;\">$10\/mo<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; color: #2d3748; text-align: center;\">$13\/mo<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Free Plan<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749; font-weight: 600;\">500 subs \u00b7 12K emails\/mo<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #c53030;\">250 contacts \u00b7 500 emails\/mo<\/span><\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Free Plan Automation<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749; font-weight: 600;\">\u2713 Included<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #c53030; font-weight: 600;\">\u2717 Removed<\/span><\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Deliverability (ETT avg)<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749; font-weight: bold;\">94.41%<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #c53030;\">82\u201385%<\/span><\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Native Integrations<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\">130+<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; color: #276749; font-weight: bold; text-align: center;\">300+<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Email Templates<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\">100+<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; color: #276749; font-weight: bold; text-align: center;\">220+<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Landing Pages (free)<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749; font-weight: 600;\">10 pages + website<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\">Limited, with branding<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Support (all plans)<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749; font-weight: 600;\">24\/7 chat + email<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\">Tiered by plan<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">G2 Rating<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"font-weight: bold;\">4.7 \/ 5<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\">4.4 \/ 5<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: #1a202c;\">Contact Billing<\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #276749;\">Active only<\/span><\/td>\n<td style=\"padding: 13px 16px; font-size: 13.5px; text-align: center;\"><span style=\"color: #c53030;\">All contacts (incl. unsubs)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Pricing and features verified May 2026. Sources: mailerlite.com, mailchimp.com, G2.com, EmailToolTester.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_We_Scored_This_Comparison\"><\/span><span class=\"ez-toc-section\" id=\"How_We_Scored_This_Comparison\"><\/span><span class=\"ez-toc-section\" id=\"How_We_Scored_This_Comparison\"><\/span>How We Scored This Comparison<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We evaluated MailerLite and Mailchimp across 14 categories that matter to anyone running email campaigns day-to-day. Each category has a single winner. Ties don\u2019t exist \u2014 if the margin was razor-thin, we still called it for whichever tool had the practical edge during our testing. The running score tracks cumulative wins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_1_Ease_of_Use_Email_Editor\"><\/span><span class=\"ez-toc-section\" id=\"Round_1_Ease_of_Use_Email_Editor\"><\/span><span class=\"ez-toc-section\" id=\"Round_1_Ease_of_Use_Email_Editor\"><\/span>Round 1: Ease of Use &amp; Email Editor<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 1 \u2013 Mailchimp 0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"358\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/02-email-editor-comparison-mailerlite-mailchimp.jpg\" alt=\"email-editor-comparison-mailerlite-mailchimp\" class=\"wp-image-4575\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/02-email-editor-comparison-mailerlite-mailchimp.jpg 870w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/02-email-editor-comparison-mailerlite-mailchimp-150x62.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/02-email-editor-comparison-mailerlite-mailchimp-768x316.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite\u2019s drag-and-drop editor loads fast and stays out of your way. Blocks snap into place cleanly, and the interface doesn\u2019t bury common actions behind dropdown menus. We timed ourselves building a standard newsletter from scratch \u2014 the same layout, same number of image blocks and text sections \u2014 and consistently finished 3\u20134 minutes faster in MailerLite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s editor is perfectly functional, but it\u2019s accumulated layers of UI over the years. The 2024 redesign improved things, but you still encounter moments where you\u2019re clicking through two or three menus to do something that takes one click in MailerLite. Content blocks occasionally lag when you drag them around, especially in longer emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where Mailchimp edges ahead: its AI content assistant can generate subject lines and body copy drafts directly inside the editor. MailerLite added an AI writing assistant too, but it\u2019s only available on paid plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the actual building-emails-every-day experience, MailerLite is faster and cleaner. This round goes to MailerLite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_2_Email_Design_Templates\"><\/span><span class=\"ez-toc-section\" id=\"Round_2_Email_Design_Templates\"><\/span><span class=\"ez-toc-section\" id=\"Round_2_Email_Design_Templates\"><\/span>Round 2: Email Design &amp; Templates<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 1 \u2013 Mailchimp 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp ships with 220+ email templates sorted by industry, campaign type, and goal. The variety is genuinely useful \u2014 whether you need a product launch announcement, a re-engagement sequence, or a holiday sale email, there\u2019s a solid starting point. Every template is editable with Mailchimp\u2019s drag-and-drop builder, and the newer designs look modern without much tweaking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite offers 100+ templates. They\u2019re clean and well-designed, but the library is noticeably smaller (see how other <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-service-providers\">top email service providers<\/a> compare). If you\u2019re in a niche industry (restaurants, real estate, nonprofits), you\u2019re more likely to find a purpose-built template in Mailchimp\u2019s catalog. MailerLite also locks templates behind paid plans \u2014 the free tier gives you access to the editor but not pre-built designs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms support custom HTML if you want to code from scratch, and both render responsively on mobile. But Mailchimp\u2019s template depth and variety give it the edge here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_3_Personalization_Dynamic_Content\"><\/span><span class=\"ez-toc-section\" id=\"Round_3_Personalization_Dynamic_Content\"><\/span><span class=\"ez-toc-section\" id=\"Round_3_Personalization_Dynamic_Content\"><\/span>Round 3: Personalization &amp; Dynamic Content<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 1 \u2013 Mailchimp 2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s merge tags and conditional content blocks are more flexible than MailerLite\u2019s personalization options. You can show or hide entire content sections based on subscriber data, purchase history, or segment membership \u2014 all within the visual editor. The conditional logic works well for ecommerce businesses that want to show different product recommendations to different segments in the same email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite supports basic personalization (first name, custom fields) and added dynamic content blocks on the Advanced plan. It works, but the conditions you can set are more limited. You\u2019re building simple \u201cif subscriber has tag X, show block A\u201d logic, not multi-layered conditional content tied to purchase behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your campaigns rely on showing different content to different people within the same send, Mailchimp handles it better today. Mailchimp takes round 3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_4_Marketing_Automation\"><\/span><span class=\"ez-toc-section\" id=\"Round_4_Marketing_Automation\"><\/span><span class=\"ez-toc-section\" id=\"Round_4_Marketing_Automation\"><\/span>Round 4: Marketing Automation<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"358\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/03-automation-comparison-mailerlite-free-vs-mailchimp-paid.jpg\" alt=\"MailerLite automation workflow builder available on free plan compared to Mailchimp Customer Journey Builder that requires the paid Standard plan at $20 per month\n\" class=\"wp-image-4576\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/03-automation-comparison-mailerlite-free-vs-mailchimp-paid.jpg 870w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/03-automation-comparison-mailerlite-free-vs-mailchimp-paid-150x62.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/03-automation-comparison-mailerlite-free-vs-mailchimp-paid-768x316.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 2 \u2013 Mailchimp 2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where context matters more than raw feature counts. (Want a third option? See <a href=\"https:\/\/www.mailercloud.com\/comparisons\/mailercloud-vs-mailchimp\">how Mailercloud stacks up against Mailchimp<\/a>.) Mailchimp\u2019s Customer Journey Builder is objectively more advanced \u2014 it supports multi-step branching paths, behavioral triggers tied to ecommerce activity, and 115+ pre-built automation templates on paid plans. If you need complex workflows with multiple decision points, Mailchimp has more depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here\u2019s the catch: Mailchimp removed all automation from its free plan in 2025. You can see the workflow builder and design automations, but you cannot activate them without paying. On the Essentials plan ($13\/month), you get basic automations. The full Customer Journey Builder requires Standard ($20\/month) or higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite includes automation on every plan, including the free tier. The visual workflow builder supports welcome sequences, re-engagement campaigns, date-based triggers, and branching logic with conditional splits. You can build up to 100 automation steps. It\u2019s not as granular as Mailchimp\u2019s branching paths, but it covers 90% of what most email marketers actually use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a small business or solopreneur asks us which platform lets them set up automated welcome sequences without upgrading to a paid plan, the answer is MailerLite \u2014 and that practical accessibility wins the round.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_5_List_Management_Segmentation\"><\/span><span class=\"ez-toc-section\" id=\"Round_5_List_Management_Segmentation\"><\/span><span class=\"ez-toc-section\" id=\"Round_5_List_Management_Segmentation\"><\/span>Round 5: List Management &amp; Segmentation<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 2 \u2013 Mailchimp 3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s segmentation engine is deeper. You can build segments based on email engagement, purchase history, predicted demographics, website activity, and custom field combinations. The Standard plan adds \u201cpredicted segments\u201d that use Mailchimp\u2019s data models to identify likely-to-purchase or at-risk-of-churning subscribers. For ecommerce stores with Shopify or WooCommerce integrations, the purchase-based segmentation is strong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One important caveat: Mailchimp counts all contacts toward your billing limit, including unsubscribed and non-subscribed contacts. This inflates your contact count and your bill. MailerLite only counts active subscribers who\u2019ve been emailed \u2014 unsubscribes, bounces, and cleaned contacts don\u2019t cost you anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite\u2019s segmentation covers the essentials \u2014 engagement-based segments, tag-based groups, custom field filters, and interest groups. The new group-based system that replaced \u201csegments\u201d and \u201cgroups\u201d in 2023 takes some getting used to, but it works. For most newsletter operators and small businesses, it\u2019s more than enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, Mailchimp\u2019s segmentation is genuinely more capable if you have the data to feed it. Mailchimp takes this round.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_6_Signup_Forms_Pop-ups\"><\/span><span class=\"ez-toc-section\" id=\"Round_6_Signup_Forms_Pop-ups\"><\/span><span class=\"ez-toc-section\" id=\"Round_6_Signup_Forms_Pop-ups\"><\/span>Round 6: Signup Forms &amp; Pop-ups<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 3 \u2013 Mailchimp 3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite offers more form variety out of the box: embedded forms, pop-ups, slide-ins, full-page signup forms, and promotion pop-ups. The <a href=\"https:\/\/www.mailercloud.com\/features\/web-form-builder\">form builder<\/a> is visual and intuitive \u2014 you can customize colors, fields, images, and trigger rules (time delay, scroll percentage, exit intent) without touching code. On free plans, you get all form types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp provides embedded forms and pop-ups, but the builder feels more basic. Customization options are limited compared to MailerLite, and the form templates are fewer. Advanced targeting rules for pop-ups (exit intent, specific page triggers) require the Standard plan or higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both integrate with WordPress and most website builders. But for sheer form-building flexibility and the fact that MailerLite doesn\u2019t gate form types behind paid tiers, MailerLite wins round 6.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_7_Landing_Pages_Website_Builder\"><\/span><span class=\"ez-toc-section\" id=\"Round_7_Landing_Pages_Website_Builder\"><\/span><span class=\"ez-toc-section\" id=\"Round_7_Landing_Pages_Website_Builder\"><\/span>Round 7: Landing Pages &amp; Website Builder<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 4 \u2013 Mailchimp 3<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"578\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/04-mailerlite-landing-page-builder.jpg\" alt=\"MailerLite landing page builder with drag-and-drop interface showing 10 free landing pages and a built-in website builder included on every plan including free\" class=\"wp-image-4578\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/04-mailerlite-landing-page-builder.jpg 870w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/04-mailerlite-landing-page-builder-150x100.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/04-mailerlite-landing-page-builder-768x510.jpg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite includes both a landing page builder and a full website builder in every plan. (Curious how it compares to us? <a href=\"https:\/\/www.mailercloud.com\/comparisons\/mailercloud-vs-mailerlite\">See how Mailercloud compares to MailerLite<\/a>.) On the free plan, you can create up to 10 landing pages and a complete website with blog. Paid plans unlock unlimited landing pages. The builder is clean, with drag-and-drop blocks, and the templates (while not massive in number) are well-designed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp has landing pages and a basic website builder, but the experience feels like an add-on rather than a core feature. Landing page templates are limited (49 pre-made options), and the website builder hasn\u2019t seen major updates recently. Free plan users get landing pages but with Mailchimp branding and fewer customization options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For anyone building a simple business website alongside their email marketing \u2014 or who needs landing pages for lead magnets without paying extra \u2014 MailerLite is the clear winner. This round isn\u2019t close.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_8_AB_Testing\"><\/span><span class=\"ez-toc-section\" id=\"Round_8_AB_Testing\"><\/span><span class=\"ez-toc-section\" id=\"Round_8_AB_Testing\"><\/span>Round 8: A\/B Testing<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 4 \u2013 Mailchimp 4<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp offers A\/B testing on the Essentials plan and multivariate testing (up to 8 combinations) on Premium ($350\/month). A\/B tests can vary subject lines, sender names, content, and send times. The automatic winner selection sends the best-performing version to the remaining list after the test window closes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite provides A\/B testing for subject lines, email content, and sender info on all plans including free. However, it\u2019s limited to two variants (A vs B), and there\u2019s no multivariate testing option at any price. The testing interface is simple and functional but offers less granularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most users, MailerLite\u2019s A\/B testing is sufficient. But Mailchimp\u2019s multivariate testing and more granular split options give it the edge for teams that run frequent optimization tests. Mailchimp takes this one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_9_Deliverability\"><\/span><span class=\"ez-toc-section\" id=\"Round_9_Deliverability\"><\/span><span class=\"ez-toc-section\" id=\"Round_9_Deliverability\"><\/span>Round 9: Deliverability<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 5 \u2013 Mailchimp 4<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"951\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/05-deliverability-comparison-mailerlite-vs-mailchimp.png\" alt=\"Deliverability rate comparison chart showing MailerLite at 94.41 percent average inbox placement versus Mailchimp at 82 to 85 percent based on EmailToolTester independent testing\" class=\"wp-image-4579\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/05-deliverability-comparison-mailerlite-vs-mailchimp.png 1654w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/05-deliverability-comparison-mailerlite-vs-mailchimp-150x86.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/05-deliverability-comparison-mailerlite-vs-mailchimp-768x442.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/05-deliverability-comparison-mailerlite-vs-mailchimp-1536x883.png 1536w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the round that matters most \u2014 and it\u2019s where the gap is widest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EmailToolTester\u2019s ongoing deliverability tests (running since 2018, updated regularly) show MailerLite averaging a 94.41% deliverability rate across their last five testing rounds. MailerLite earned their \u201cBest of 5\u201d deliverability award based on these results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s deliverability has been declining. EmailToolTester\u2019s 2025 results placed Mailchimp at the bottom among reviewed platforms, with reports of 11.8% spam flagging rates and inbox placement rates in the 82\u201385% range. The EmailDeliverabilityReport.com 2026 assessment gave Mailchimp a score of 92 vs MailerLite\u2019s 89, but that\u2019s a methodology difference \u2014 most independent testers we\u2019ve reviewed show MailerLite outperforming Mailchimp on actual inbox placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why the gap? MailerLite has a stricter account approval process. New accounts go through a manual review, and senders with poor practices get flagged or removed faster. This keeps the shared IP pool cleaner, which benefits everyone on the platform. Mailchimp\u2019s larger user base and more permissive signup process means more marginal senders sharing IP reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms support SPF, DKIM, and DMARC authentication. Both offer <a href=\"https:\/\/www.mailercloud.com\/features\/dedicated-ip\">dedicated IP<\/a>s on higher-tier plans. But when it comes to where your emails actually land \u2014 inbox vs spam \u2014 MailerLite has the edge in 2026. (See our guide to the <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-deliverability-service\">best email deliverability services<\/a> for a deeper look.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_10_Reporting_Analytics\"><\/span><span class=\"ez-toc-section\" id=\"Round_10_Reporting_Analytics\"><\/span><span class=\"ez-toc-section\" id=\"Round_10_Reporting_Analytics\"><\/span>Round 10: Reporting &amp; Analytics<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 5 \u2013 Mailchimp 5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s reporting is more comprehensive (though Mailercloud\u2019s <a href=\"https:\/\/www.mailercloud.com\/features\/advanced-email-campaign-reports\">email campaign reports<\/a> cover all the essentials too). Beyond the standard open rates, click rates, and bounce rates, Mailchimp shows: click maps (which links got clicked and where), purchase tracking tied to campaigns, social media performance for connected profiles, email client breakdowns (who opened in Gmail vs Outlook vs Apple Mail), and comparative campaign reports that let you benchmark against your own past sends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Standard plan adds audience growth reports and predicted demographics. Premium adds comparative audience reports and advanced statistical tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite covers the fundamentals well \u2014 opens, clicks, unsubscribes, bounce rates, device breakdowns, and geographic data. The click map feature is available. But there\u2019s no built-in purchase attribution, no email client statistics, and the comparative reporting is more basic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For newsletter creators who just need to know what\u2019s working, MailerLite\u2019s reporting is fine. For ecommerce operators or teams that want to dig into revenue per email and cross-campaign trends, Mailchimp\u2019s analytics are measurably better. Mailchimp takes round 10.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_11_Integrations_App_Ecosystem\"><\/span><span class=\"ez-toc-section\" id=\"Round_11_Integrations_App_Ecosystem\"><\/span><span class=\"ez-toc-section\" id=\"Round_11_Integrations_App_Ecosystem\"><\/span>Round 11: Integrations &amp; App Ecosystem<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Mailchimp \u00b7 Running Score: MailerLite 5 \u2013 Mailchimp 6<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"951\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/06-integrations-mailchimp-300-vs-mailerlite-130.png\" alt=\"Integration ecosystem comparison showing Mailchimp with 300 plus native integrations versus MailerLite with 130 plus native integrations and Zapier connectivity to thousands more apps\" class=\"wp-image-4580\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/06-integrations-mailchimp-300-vs-mailerlite-130.png 1654w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/06-integrations-mailchimp-300-vs-mailerlite-130-150x86.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/06-integrations-mailchimp-300-vs-mailerlite-130-768x442.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/06-integrations-mailchimp-300-vs-mailerlite-130-1536x883.png 1536w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp offers 300+ native integrations spanning CRMs, ecommerce platforms, social media tools, analytics, content management systems, and more. If you use Shopify, WooCommerce, Salesforce, WordPress, Stripe, or most mainstream SaaS tools, there\u2019s a native Mailchimp integration. Teams wanting a tighter connection between web analytics and CRM often set up <a href=\"https:\/\/gaconnector.com\/blog\/salesforce-google-analytics-integration-guide\/\" data-type=\"link\" data-id=\"https:\/\/gaconnector.com\/blog\/salesforce-google-analytics-integration-guide\/\">Google Analytics integration with Salesforce<\/a> directly, rather than relying on the platform&#8217;s native connectors alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite has 130+ native integrations covering the core categories \u2014 ecommerce, CRM, analytics, social media, and website builders. The Shopify and WooCommerce integrations work well. For anything not natively supported, MailerLite connects to Zapier and offers an API for custom development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gap is real. If your tech stack includes niche or newer tools, you\u2019re more likely to find a direct Mailchimp connector. Both platforms work with Zapier to fill gaps, but starting with a native integration is always cleaner and more reliable. Mailchimp wins on ecosystem breadth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_12_Customer_Support\"><\/span><span class=\"ez-toc-section\" id=\"Round_12_Customer_Support\"><\/span><span class=\"ez-toc-section\" id=\"Round_12_Customer_Support\"><\/span>Round 12: Customer Support<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 6 \u2013 Mailchimp 6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite provides 24\/7 live chat and email support on every plan \u2014 including the free tier (email-only on free, live chat + email on paid). Response times during our testing averaged 4\u20138 minutes for live chat during business hours, and under 2 hours for email tickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp\u2019s support depends on your plan. The free plan gets email-only support for the first 30 days, then nothing. Essentials gets email and chat support. Standard adds that to phone support during business hours. Premium gets priority phone support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re on Mailchimp\u2019s free or Essentials plan and hit a problem at 11 PM on a Saturday, you\u2019re searching their knowledge base. On MailerLite, you\u2019re chatting with a person. For small teams and solopreneurs without a dedicated email ops person, that accessibility matters. MailerLite takes round 12.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_13_Free_Plan\"><\/span><span class=\"ez-toc-section\" id=\"Round_13_Free_Plan\"><\/span><span class=\"ez-toc-section\" id=\"Round_13_Free_Plan\"><\/span>Round 13: Free Plan<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 7 \u2013 Mailchimp 6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This round is decisive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MailerLite Free Plan (2026):<\/strong> 500 subscribers, 12,000 emails\/month, automation included, 10 landing pages, website builder, signup forms, A\/B testing, and email support. MailerLite branding on emails. The subscriber limit dropped from 1,000 to 500 in September 2025, but it\u2019s still functional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailchimp Free Plan (2026):<\/strong> 250 contacts, 500 emails\/month, no automation, 1 audience, basic templates, Mailchimp branding, 30-day email support (then nothing). The contact limit dropped from 500 to 250 in January 2026, and automation was fully stripped from the free tier in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite\u2019s free plan gives you twice the contacts, 24x the monthly sends, working automations, landing pages, and a website builder. Mailchimp\u2019s free plan is now closer to a 30-day trial than a usable ongoing tier. There\u2019s no contest here \u2014 MailerLite wins round 13 by a wide margin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Round_14_Pricing_Value_for_Money\"><\/span><span class=\"ez-toc-section\" id=\"Round_14_Pricing_Value_for_Money\"><\/span><span class=\"ez-toc-section\" id=\"Round_14_Pricing_Value_for_Money\"><\/span>Round 14: Pricing &amp; Value for Money<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"951\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/07-free-plan-comparison-mailerlite-vs-mailchimp-2026.png\" alt=\"Free plan comparison showing MailerLite offers 500 subscribers with 12000 emails per month and automation included versus Mailchimp with only 250 contacts 500 emails and no automation in 2026\n\" class=\"wp-image-4582\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/07-free-plan-comparison-mailerlite-vs-mailchimp-2026.png 1654w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/07-free-plan-comparison-mailerlite-vs-mailchimp-2026-150x86.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/07-free-plan-comparison-mailerlite-vs-mailchimp-2026-768x442.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/07-free-plan-comparison-mailerlite-vs-mailchimp-2026-1536x883.png 1536w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: MailerLite \u00b7 Running Score: MailerLite 8 \u2013 Mailchimp 6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you\u2019ll pay at three common list sizes (entry-level paid plans, as of May 2026):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">List Size<\/th><th class=\"has-text-align-center\" data-align=\"center\">MailerLite (Growing Business)<\/th><th class=\"has-text-align-center\" data-align=\"center\">Mailchimp (Essentials)<\/th><\/tr><\/thead><tbody><tr><td>500 subscribers<\/td><td class=\"has-text-align-center\" data-align=\"center\">$10\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">$13\/month<\/td><\/tr><tr><td>2,500 subscribers<\/td><td class=\"has-text-align-center\" data-align=\"center\">$17\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">$45\/month<\/td><\/tr><tr><td>10,000 subscribers<\/td><td class=\"has-text-align-center\" data-align=\"center\">$47\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">$100\/month<\/td><\/tr><tr><td>50,000 subscribers<\/td><td class=\"has-text-align-center\" data-align=\"center\">$239\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">$385\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(MailerLite pricing from mailerlite.com\/pricing, May 2026. Mailchimp pricing from mailchimp.com\/pricing, May 2026.)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gap widens as your list grows. At 10,000 subscribers, Mailchimp costs more than double MailerLite\u2019s price for comparable functionality. And remember \u2014 Mailchimp counts unsubscribed contacts toward your billing total. MailerLite only bills for active subscribers you\u2019ve actually emailed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite also avoids the tier-gating that Mailchimp relies on. Features like automation, landing pages, and A\/B testing are available at lower price points (or free). With Mailchimp, many of these require the Standard plan ($20\/month base) or higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite takes the final round on pricing and value, and it\u2019s the biggest margin of victory in this comparison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Scoreboard_MailerLite_8_Mailchimp_6\"><\/span><span class=\"ez-toc-section\" id=\"Final_Scoreboard_MailerLite_8_Mailchimp_6\"><\/span><span class=\"ez-toc-section\" id=\"Final_Scoreboard_MailerLite_8_Mailchimp_6\"><\/span>Final Scoreboard: MailerLite 8, Mailchimp 6<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1654\" height=\"951\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/08-pricing-comparison-chart-mailerlite-vs-mailchimp.png\" alt=\"Pricing comparison chart showing MailerLite vs Mailchimp costs at 500 to 50000 subscribers with MailerLite at $10 to $239 per month versus Mailchimp at $13 to $385 per month\" class=\"wp-image-4583\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/08-pricing-comparison-chart-mailerlite-vs-mailchimp.png 1654w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/08-pricing-comparison-chart-mailerlite-vs-mailchimp-150x86.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/08-pricing-comparison-chart-mailerlite-vs-mailchimp-768x442.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/08-pricing-comparison-chart-mailerlite-vs-mailchimp-1536x883.png 1536w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/figure>\n\n\n\n<div style=\"max-width: 100%; overflow-x: auto; margin: 24px 0; border-radius: 12px; box-shadow: 0 4px 20px rgba(0,0,0,0.08);\">\n<table style=\"width: 100%; border-collapse: collapse; background: #fff; min-width: 600px; font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<thead>\n<tr style=\"background: linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n<th style=\"padding: 12px 14px; text-align: left; font-size: 12px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap; border-radius: 12px 0 0 0;\">Round<\/th>\n<th style=\"padding: 12px 14px; text-align: left; font-size: 12px; font-weight: 600; color: #fff; letter-spacing: 0.4px;\">Category<\/th>\n<th style=\"padding: 12px 14px; text-align: center; font-size: 12px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap;\">Winner<\/th>\n<th style=\"padding: 12px 14px; text-align: center; font-size: 12px; font-weight: 600; color: #fff; letter-spacing: 0.4px; white-space: nowrap; border-radius: 0 12px 0 0;\">Running Score<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">1<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Ease of Use &amp; Email Editor<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">1 \u2013 0<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">2<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Email Design &amp; Templates<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">1 \u2013 1<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">3<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Personalization &amp; Dynamic Content<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">1 \u2013 2<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">4<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Marketing Automation<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">2 \u2013 2<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">5<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">List Management &amp; Segmentation<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">2 \u2013 3<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">6<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Signup Forms &amp; Pop-ups<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">3 \u2013 3<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">7<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Landing Pages &amp; Website Builder<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">4 \u2013 3<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">8<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">A\/B Testing<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">4 \u2013 4<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">9<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Deliverability<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">5 \u2013 4<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">10<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Reporting &amp; Analytics<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">5 \u2013 5<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">11<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Integrations &amp; App Ecosystem<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #fff5f5; color: #c53030; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">Mailchimp<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">5 \u2013 6<\/td>\n<\/tr>\n<tr style=\"background: #f7fafc; border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">12<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Customer Support<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">6 \u2013 6<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #edf2f7;\">\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">13<\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; color: #1a202c; font-weight: 500;\">Free Plan<\/td>\n<td style=\"padding: 11px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 11px 14px; font-size: 13px; font-weight: bold; text-align: center; color: #1a202c;\">7 \u2013 6<\/td>\n<\/tr>\n<tr style=\"background: #f0f9ff; border-top: 3px solid #2b6cb0;\">\n<td style=\"padding: 14px 14px; font-size: 13px; font-weight: bold; color: #4a5568; text-align: center;\">14<\/td>\n<td style=\"padding: 14px 14px; font-size: 13px; color: #1a202c; font-weight: bold;\">Pricing &amp; Value for Money<\/td>\n<td style=\"padding: 14px 14px; text-align: center;\"><span style=\"display: inline-block; background: #e6fffa; color: #2c7a7b; font-size: 11.5px; font-weight: 600; padding: 3px 10px; border-radius: 20px;\">MailerLite<\/span><\/td>\n<td style=\"padding: 14px 14px; font-size: 15px; font-weight: 800; text-align: center; color: #1a202c;\">8 \u2013 6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<div style=\"background: linear-gradient(135deg,#e6fffa 0%,#f0f9ff 100%); border: 1px solid #b2f5ea; border-radius: 8px; padding: 16px 20px; margin: 16px 0; text-align: center;\">\n<p style=\"margin: 0; font-size: 16px; font-weight: bold; color: #1a202c;\">Final Result: <span style=\"color: #2c7a7b;\">MailerLite 8<\/span> \u2013 <span style=\"color: #c53030;\">Mailchimp 6<\/span><\/p>\n<p style=\"margin: 6px 0 0 0; font-size: 13px; color: #4a5568;\">MailerLite wins on value, deliverability, and daily usability. Mailchimp wins on feature depth and ecosystem.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite wins this head-to-head, but the score tells a nuanced story. Mailchimp is the better platform if your priorities are deep segmentation, a large app ecosystem, advanced reporting with revenue attribution, and multivariate testing. It\u2019s the tool for data-driven teams with bigger budgets who need granular control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite wins on the things that affect your daily experience and your bottom line: a faster editor, better deliverability, more generous free and paid plans, 24\/7 support regardless of plan, and pricing that doesn\u2019t punish you for growing your list. For a broader view, see our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-marketing-software-in-2026\">best email marketing software in 2026<\/a> roundup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Pros_and_Cons\"><\/span><span class=\"ez-toc-section\" id=\"MailerLite_Pros_and_Cons\"><\/span><span class=\"ez-toc-section\" id=\"MailerLite_Pros_and_Cons\"><\/span>MailerLite Pros and Cons<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- MailerLite Pros\/Cons --><\/p>\n\n\n\n<div style=\"background: #fff; border: 1px solid #e2e8f0; border-radius: 12px; padding: 24px 28px; margin: 22px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.04); font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<p style=\"margin: 0 0 16px 0; font-size: 18px; font-weight: bold; color: #1a202c;\">MailerLite<\/p>\n<p style=\"margin: 0 0 12px 0; font-size: 16px; font-weight: bold; color: #1a202c;\"><span style=\"display: inline-block; background: #c6f6d5; color: #22543d; font-size: 15px; padding: 3px 9px; border-radius: 6px; margin-right: 8px;\">\u2705<\/span>Pros:<\/p>\n<ul style=\"margin: 0 0 22px 0; padding-left: 22px; color: #2d3748; font-size: 14.5px; line-height: 1.85;\">\n<li>Clean, fast drag-and-drop editor that loads without lag<\/li>\n<li>Automation included on every plan \u2014 even the free tier<\/li>\n<li>94.41% average deliverability in EmailToolTester tests (best of 5 award)<\/li>\n<li>Free plan: 500 subscribers, 12,000 emails\/month with actual functionality<\/li>\n<li>Landing page and website builder included at no extra cost<\/li>\n<li>Only bills for active subscribers \u2014 unsubscribes and bounces don\u2019t count<\/li>\n<li>24\/7 live chat and email support on all paid plans<\/li>\n<li>A\/B testing available on every plan including free<\/li>\n<li>Straightforward pricing that costs 40\u201355% less than Mailchimp at comparable tiers<\/li>\n<li>Direct Mailchimp migration tool for easy switching<\/li>\n<\/ul>\n<p style=\"margin: 0 0 12px 0; font-size: 16px; font-weight: bold; color: #1a202c;\"><span style=\"display: inline-block; background: #fed7d7; color: #742a2a; font-size: 15px; padding: 3px 9px; border-radius: 6px; margin-right: 8px;\">\u274c<\/span>Cons:<\/p>\n<ul style=\"margin: 0 0 22px 0; padding-left: 22px; color: #2d3748; font-size: 14.5px; line-height: 1.85;\">\n<li>Smaller template library (100+ vs Mailchimp\u2019s 220+)<\/li>\n<li>130+ integrations \u2014 fewer than Mailchimp\u2019s 300+ native connections<\/li>\n<li>No multivariate testing (A\/B only, no 3+ variant splits)<\/li>\n<li>Reporting covers fundamentals but lacks revenue attribution and email client stats<\/li>\n<li>Free plan reduced from 1,000 to 500 subscribers in September 2025<\/li>\n<li>Strict account approval process (good for deliverability, but can slow initial setup)<\/li>\n<\/ul>\n<p style=\"margin: 0; font-size: 15px; color: #2d3748; padding: 14px 16px; background: #f0f9ff; border-left: 4px solid #2b6cb0; border-radius: 6px;\"><span style=\"margin-right: 6px;\">\u2b50<\/span><strong>G2 Rating:<\/strong> 4.7 \/ 5 \u00b7 <strong>Starting Price:<\/strong> Free, then $10\/month (Growing Business plan, 500 subscribers)<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mailchimp_Pros_and_Cons\"><\/span><span class=\"ez-toc-section\" id=\"Mailchimp_Pros_and_Cons\"><\/span><span class=\"ez-toc-section\" id=\"Mailchimp_Pros_and_Cons\"><\/span>Mailchimp Pros and Cons<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Mailchimp Pros\/Cons --><\/p>\n\n\n\n<div style=\"background: #fff; border: 1px solid #e2e8f0; border-radius: 12px; padding: 24px 28px; margin: 22px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.04); font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n<p style=\"margin: 0 0 16px 0; font-size: 18px; font-weight: bold; color: #1a202c;\">Mailchimp<\/p>\n<p style=\"margin: 0 0 12px 0; font-size: 16px; font-weight: bold; color: #1a202c;\"><span style=\"display: inline-block; background: #c6f6d5; color: #22543d; font-size: 15px; padding: 3px 9px; border-radius: 6px; margin-right: 8px;\">\u2705<\/span>Pros:<\/p>\n<ul style=\"margin: 0 0 22px 0; padding-left: 22px; color: #2d3748; font-size: 14.5px; line-height: 1.85;\">\n<li>300+ native integrations covering nearly every SaaS tool on the market<\/li>\n<li>220+ email templates sorted by industry and campaign type<\/li>\n<li>Advanced segmentation with purchase-based and predicted-demographic targeting<\/li>\n<li>Customer Journey Builder with multi-step branching and behavioral triggers<\/li>\n<li>Multivariate testing (up to 8 combinations on Premium)<\/li>\n<li>Detailed reporting with revenue attribution, click maps, and email client stats<\/li>\n<li>AI content assistant built into the email editor<\/li>\n<li>Strong ecommerce integrations (Shopify, WooCommerce, BigCommerce)<\/li>\n<\/ul>\n<p style=\"margin: 0 0 12px 0; font-size: 16px; font-weight: bold; color: #1a202c;\"><span style=\"display: inline-block; background: #fed7d7; color: #742a2a; font-size: 15px; padding: 3px 9px; border-radius: 6px; margin-right: 8px;\">\u274c<\/span>Cons:<\/p>\n<ul style=\"margin: 0 0 22px 0; padding-left: 22px; color: #2d3748; font-size: 14.5px; line-height: 1.85;\">\n<li>Free plan gutted: 250 contacts, 500 sends\/month, no automation, 30-day support then nothing<\/li>\n<li>Bills for ALL contacts including unsubscribed and non-subscribed addresses<\/li>\n<li>Pricing roughly doubles MailerLite\u2019s at comparable list sizes (e.g., $100\/mo vs $47\/mo at 10K subs)<\/li>\n<li>Deliverability declined in independent tests \u2014 82\u201385% inbox placement, 11.8% spam flagging rate<\/li>\n<li>Core features (automation, advanced segmentation) gated behind Standard plan ($20\/mo+)<\/li>\n<li>Editor can feel sluggish with longer emails and nested content blocks<\/li>\n<li>Support only available 24\/7 on Premium ($350\/month) \u2014 free and Essentials users have limited access<\/li>\n<\/ul>\n<p style=\"margin: 0; font-size: 15px; color: #2d3748; padding: 14px 16px; background: #f0f9ff; border-left: 4px solid #2b6cb0; border-radius: 6px;\"><span style=\"margin-right: 6px;\">\u2b50<\/span><strong>G2 Rating:<\/strong> 4.4 \/ 5 \u00b7 <strong>Starting Price:<\/strong> Free (limited), then $13\/month (Essentials plan, 500 contacts)<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span>Which Should You Choose?<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose MailerLite if:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re a solopreneur, blogger, small business, or newsletter operator who wants a clean, fast email platform that doesn\u2019t charge a premium for core features. MailerLite is especially good if you need automation on a budget, value deliverability, want landing pages and a website without paying extra, or are just starting and need a free plan that\u2019s actually usable for more than a week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose Mailchimp if:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You run an ecommerce store that needs deep purchase-based segmentation and revenue tracking. You need 300+ native integrations because your tech stack includes niche tools. You have the budget for the Standard or Premium plan and want multivariate testing, advanced reporting, and predicted demographics. Or your team is already deep into the Mailchimp ecosystem and migration isn\u2019t worth the disruption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Switch_from_Mailchimp_to_MailerLite\"><\/span><span class=\"ez-toc-section\" id=\"How_to_Switch_from_Mailchimp_to_MailerLite\"><\/span><span class=\"ez-toc-section\" id=\"How_to_Switch_from_Mailchimp_to_MailerLite\"><\/span>How to Switch from Mailchimp to MailerLite<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/09-mailerlite-vs-mailchimp-decision-flowchart.png\" alt=\"Decision flowchart helping readers choose between MailerLite and Mailchimp based on priorities like budget simplicity deliverability ecommerce features and integration needs\" class=\"wp-image-4584\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/09-mailerlite-vs-mailchimp-decision-flowchart.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/09-mailerlite-vs-mailchimp-decision-flowchart-150x100.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/09-mailerlite-vs-mailchimp-decision-flowchart-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve decided to make the move (or want to explore the <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailchimp-alternatives\">best Mailchimp alternatives<\/a> first), here\u2019s the short version:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Export your contacts from Mailchimp (Audience \u2192 All contacts \u2192 Export). MailerLite has a direct Mailchimp import tool \u2014 connect your Mailchimp account, select which lists to bring over, and MailerLite handles the field mapping. Subscriber tags and groups transfer. Templates don\u2019t migrate automatically \u2014 you\u2019ll need to rebuild them in MailerLite\u2019s editor, which takes a few hours depending on how many you use. Automations need to be recreated from scratch, but MailerLite\u2019s workflow builder is simple enough that it\u2019s usually a one-afternoon project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite also has a dedicated Mailchimp migration guide that walks through every step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- wp:heading level --><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is MailerLite better than Mailchimp in 2026?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n\n<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>MailerLite is the better choice for most small businesses and newsletter operators in 2026. It offers higher deliverability rates (94.41% average vs Mailchimp\u2019s 82\u201385% in independent tests), more generous free and paid plans, automation included at every tier, and pricing that costs roughly half of Mailchimp at comparable list sizes. Mailchimp remains stronger for ecommerce businesses that need deep segmentation and revenue attribution.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:heading level --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"className\":\"wp-block-heading\"} --><\/p>\n<h3 class=\"wp-block-heading\">Is Mailchimp still worth it in 2026?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mailchimp is still worth it if you specifically need its advanced segmentation, 300+ native integrations, multivariate testing, or purchase-based reporting \u2014 and you have the budget for the Standard plan ($20\/month) or higher. If neither fits, explore our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailerlite-alternatives\">best MailerLite alternatives<\/a> roundup. For basic email marketing and newsletters, Mailchimp\u2019s pricing and recent free plan cuts (250 contacts, no automation) make it harder to justify against cheaper alternatives.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:heading level --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"className\":\"wp-block-heading\"} --><\/p>\n<h3 class=\"wp-block-heading\">Is MailerLite cheaper than Mailchimp?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>MailerLite is significantly cheaper than Mailchimp at every list size \u2014 and <a href=\"https:\/\/www.mailercloud.com\/pricing\">Mailercloud is even more affordable<\/a>. At 500 subscribers, MailerLite\u2019s Growing Business plan costs $10\/month vs Mailchimp\u2019s Essentials at $13\/month. At 10,000 subscribers, the gap widens to $47\/month vs $100\/month. MailerLite also only bills for active contacts, while Mailchimp counts unsubscribed and bounced addresses toward your total.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:heading level --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"className\":\"wp-block-heading\"} --><\/p>\n<h3 class=\"wp-block-heading\">Can I migrate from Mailchimp to MailerLite?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Yes, MailerLite offers a direct Mailchimp migration tool. You connect your Mailchimp account, select which lists to import, and MailerLite transfers your subscribers with field mapping. Tags and groups come through. Email templates and automations need to be manually recreated, which typically takes a few hours to an afternoon depending on complexity.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:heading level --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"className\":\"wp-block-heading\"} --><\/p>\n<h3 class=\"wp-block-heading\">Does MailerLite have good deliverability?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>MailerLite has some of the best <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-deliverability-service\">deliverability rates in the email marketing industry<\/a>. EmailToolTester\u2019s ongoing tests show MailerLite averaging 94.41% deliverability across their last five testing rounds, earning the \u201cBest of 5\u201d deliverability award. The strict account approval process keeps their shared IP reputation clean, which benefits all senders on the platform.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:heading level --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"className\":\"wp-block-heading\"} --><\/p>\n<h3 class=\"wp-block-heading\">What are the main differences between MailerLite and Mailchimp?<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The main differences between MailerLite and Mailchimp come down to five areas: pricing (MailerLite costs 40\u201355% less at most list sizes), free plan generosity (MailerLite offers 500 contacts with automation vs Mailchimp\u2019s 250 with no automation), deliverability (MailerLite leads in independent tests), feature depth (Mailchimp has deeper segmentation and more integrations), and support accessibility (MailerLite provides 24\/7 support on all plans while Mailchimp gates support by tier).<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Last updated: May 2026 \u00b7 Tested by our editorial team over 60 days using real subscriber lists We spent two months running the same campaigns, automations, and signup forms through both MailerLite and Mailchimp. Same list. Same content. Same sending schedule. The goal was straightforward: figure out which platform actually delivers more value in 2026 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner<\/title>\n<meta name=\"description\" content=\"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner\" \/>\n<meta property=\"og:description\" content=\"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\" \/>\n<meta property=\"og:site_name\" content=\"Mailercloud Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mailercloud\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T08:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T12:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shigha Tharayil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/shighatharayil?s=11\" \/>\n<meta name=\"twitter:site\" content=\"@mailercloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shigha Tharayil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp\"},\"author\":{\"name\":\"Shigha Tharayil\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/person\\\/b50a79584a85269700251984a1dfdc97\"},\"headline\":\"MailerLite vs Mailchimp (2026): 14-Round Comparison \u2014 We Tested Both, Here&#8217;s the Winner\",\"datePublished\":\"2026-05-20T08:18:18+00:00\",\"dateModified\":\"2026-09-22T12:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp\"},\"wordCount\":3931,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/MailerLite-and-Mailchimp-1.jpg\",\"articleSection\":[\"Email marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp\",\"name\":\"MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/MailerLite-and-Mailchimp-1.jpg\",\"datePublished\":\"2026-05-20T08:18:18+00:00\",\"dateModified\":\"2026-09-22T12:53:05+00:00\",\"description\":\"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#primaryimage\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/MailerLite-and-Mailchimp-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/MailerLite-and-Mailchimp-1.jpg\",\"width\":760,\"height\":380,\"caption\":\"MailerLite-and-Mailchimp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/mailerlite-vs-mailchimp#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MailerLite vs Mailchimp (2026): 14-Round Comparison \u2014 We Tested Both, Here&#8217;s the Winner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\",\"name\":\"Mailercloud Blog\",\"description\":\"Create And Implement Email Marketing Campaigns\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#organization\",\"name\":\"Mailercloud Blog\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/footer_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/footer_logo.png\",\"width\":141,\"height\":30,\"caption\":\"Mailercloud Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mailercloud\",\"https:\\\/\\\/x.com\\\/mailercloud\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mailercloud\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mailercloud\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCslSwv-TECN8rLvFM8wRlog\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/person\\\/b50a79584a85269700251984a1dfdc97\",\"name\":\"Shigha Tharayil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tempImg-101x150.jpg\",\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tempImg-101x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tempImg-101x150.jpg\",\"caption\":\"Shigha Tharayil\"},\"description\":\"As a Marketing Director, I develop and implement marketing strategies, conduct market research, and manage a team of marketing professionals. With a successful track record of launching campaigns that drive revenue growth, I bring my marketing expertise to blog writing, creating engaging content that promotes the brand and its products\\\/services.\",\"sameAs\":[\"http:\\\/\\\/www.mailercloud.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/shigha-tharayil-84a7a09b\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/shighatharayil?s=11\"],\"url\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/author\\\/shigha\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner","description":"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp","og_locale":"en_US","og_type":"article","og_title":"MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner","og_description":"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.","og_url":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp","og_site_name":"Mailercloud Blog","article_publisher":"https:\/\/www.facebook.com\/mailercloud","article_published_time":"2026-05-20T08:18:18+00:00","article_modified_time":"2026-09-22T12:53:05+00:00","og_image":[{"width":760,"height":380,"url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg","type":"image\/jpeg"}],"author":"Shigha Tharayil","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/shighatharayil?s=11","twitter_site":"@mailercloud","twitter_misc":{"Written by":"Shigha Tharayil","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#article","isPartOf":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp"},"author":{"name":"Shigha Tharayil","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/person\/b50a79584a85269700251984a1dfdc97"},"headline":"MailerLite vs Mailchimp (2026): 14-Round Comparison \u2014 We Tested Both, Here&#8217;s the Winner","datePublished":"2026-05-20T08:18:18+00:00","dateModified":"2026-09-22T12:53:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp"},"wordCount":3931,"commentCount":0,"publisher":{"@id":"https:\/\/www.mailercloud.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#primaryimage"},"thumbnailUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg","articleSection":["Email marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp","url":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp","name":"MailerLite vs Mailchimp (2026): We Tested Both \u2014 8-6 Winner","isPartOf":{"@id":"https:\/\/www.mailercloud.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#primaryimage"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#primaryimage"},"thumbnailUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg","datePublished":"2026-05-20T08:18:18+00:00","dateModified":"2026-09-22T12:53:05+00:00","description":"We tested MailerLite and Mailchimp across 14 categories. MailerLite wins 8-6 on deliverability (94% vs 82%), pricing, and free plan. Full scoring inside.","breadcrumb":{"@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#primaryimage","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/05\/MailerLite-and-Mailchimp-1.jpg","width":760,"height":380,"caption":"MailerLite-and-Mailchimp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailercloud.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MailerLite vs Mailchimp (2026): 14-Round Comparison \u2014 We Tested Both, Here&#8217;s the Winner"}]},{"@type":"WebSite","@id":"https:\/\/www.mailercloud.com\/blog\/#website","url":"https:\/\/www.mailercloud.com\/blog\/","name":"Mailercloud Blog","description":"Create And Implement Email Marketing Campaigns","publisher":{"@id":"https:\/\/www.mailercloud.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailercloud.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mailercloud.com\/blog\/#organization","name":"Mailercloud Blog","url":"https:\/\/www.mailercloud.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/02\/footer_logo.png","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/02\/footer_logo.png","width":141,"height":30,"caption":"Mailercloud Blog"},"image":{"@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mailercloud","https:\/\/x.com\/mailercloud","https:\/\/www.linkedin.com\/company\/mailercloud\/","https:\/\/www.instagram.com\/mailercloud\/","https:\/\/www.youtube.com\/channel\/UCslSwv-TECN8rLvFM8wRlog"]},{"@type":"Person","@id":"https:\/\/www.mailercloud.com\/blog\/#\/schema\/person\/b50a79584a85269700251984a1dfdc97","name":"Shigha Tharayil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/05\/tempImg-101x150.jpg","url":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/05\/tempImg-101x150.jpg","contentUrl":"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2025\/05\/tempImg-101x150.jpg","caption":"Shigha Tharayil"},"description":"As a Marketing Director, I develop and implement marketing strategies, conduct market research, and manage a team of marketing professionals. With a successful track record of launching campaigns that drive revenue growth, I bring my marketing expertise to blog writing, creating engaging content that promotes the brand and its products\/services.","sameAs":["http:\/\/www.mailercloud.com","https:\/\/www.linkedin.com\/in\/shigha-tharayil-84a7a09b\/","https:\/\/x.com\/https:\/\/x.com\/shighatharayil?s=11"],"url":"https:\/\/www.mailercloud.com\/blog\/author\/shigha"}]}},"_links":{"self":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/4563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/comments?post=4563"}],"version-history":[{"count":19,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/4563\/revisions"}],"predecessor-version":[{"id":5911,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/posts\/4563\/revisions\/5911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/media\/4572"}],"wp:attachment":[{"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/media?parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/categories?post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailercloud.com\/blog\/wp-json\/wp\/v2\/tags?post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}