{"id":5590,"date":"2026-09-11T05:35:35","date_gmt":"2026-09-11T05:35:35","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=5590"},"modified":"2026-10-30T10:46:58","modified_gmt":"2026-10-30T10:46:58","slug":"hubspot-alternatives","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives","title":{"rendered":"12 Best HubSpot Alternatives &amp; Competitors in 2026 (Free &amp; Cheaper)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: September 2026 | Pricing verified on September 8, 2026 | 17 min read<\/em><\/p>\n\n\n<p class=\"wp-block-paragraph\">Since HubSpot moved to a seat-based pricing model, its costs have shifted \u2014 its free CRM is still generous, but real marketing automation now sits on Marketing Hub Professional at $890\/month, plus a one-time onboarding fee, a jump that has sent many teams looking for a better deal.<\/p>\n\n\n<p class=\"wp-block-paragraph\">HubSpot has earned its place as a leading CRM and marketing platform \u2014 but it&#8217;s not the right fit for everyone. Whether you&#8217;re frustrated by its pricing jumps, the steep climb from Starter to Professional, a feature set that&#8217;s more than you need, or you&#8217;re simply looking for a <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-marketing-software-in-2026\">more affordable email marketing platform<\/a>, you&#8217;re not alone.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Searches for &#8216;HubSpot alternatives&#8217; have climbed steadily, and the options available in 2026 are better than ever. We&#8217;ve compared 12 top HubSpot alternatives so you can make a fast, informed decision \u2014 without reading 20 separate reviews.<\/p>\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\"> <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> The best overall HubSpot alternative in 2026 is <strong>Mailercloud<\/strong> \u2014 an all-in-one email marketing platform from $7\/month (with a free plan) that includes Inbox Tracker and AMP emails HubSpot doesn&#8217;t offer. For an all-in-one CRM + marketing suite on a budget, choose <strong>Brevo<\/strong> or <strong>EngageBay<\/strong>; for advanced automation, <strong>ActiveCampaign<\/strong>; for the Zoho ecosystem, <strong>Zoho Campaigns<\/strong>; and for ecommerce, <strong>Omnisend<\/strong> or <strong>Klaviyo<\/strong>. Almost every option here is dramatically cheaper than HubSpot&#8217;s $890\/month Marketing Hub Professional plan.<\/p> <\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#Why_People_Are_Leaving_HubSpot_in_2026\" >Why People Are Leaving HubSpot in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#Quick_Comparison_12_Best_HubSpot_Alternatives_at_a_Glance\" >Quick Comparison: 12 Best HubSpot Alternatives at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#1_Mailercloud%E2%80%94Best_for_Affordable_Email_Marketing\" >1. Mailercloud\u2014Best for Affordable Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#2_Brevo%E2%80%94Best_All-in-One_on_a_Budget\" >2. Brevo\u2014Best All-in-One on a Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#3_ActiveCampaign_%E2%80%94_Best_for_Advanced_Automation\" >3. ActiveCampaign \u2014 Best for Advanced Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#4_EngageBay_%E2%80%94_Best_Affordable_All-in-One\" >4. EngageBay \u2014 Best Affordable All-in-One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#5_Zoho_Campaigns_%E2%80%94_Best_for_the_Zoho_Ecosystem\" >5. Zoho Campaigns \u2014 Best for the Zoho Ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#6_GetResponse_%E2%80%94_Best_for_Webinars_Funnels\" >6. GetResponse \u2014 Best for Webinars &amp; Funnels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#7_Mailchimp_%E2%80%94_Best_for_Beginners\" >7. Mailchimp \u2014 Best for Beginners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#8_Omnisend_%E2%80%94_Best_for_Ecommerce\" >8. Omnisend \u2014 Best for Ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#9_Klaviyo_%E2%80%94_Best_for_Scaling_Ecommerce\" >9. Klaviyo \u2014 Best for Scaling Ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#10_Kit_formerly_ConvertKit_%E2%80%94_Best_for_Creators\" >10. Kit (formerly ConvertKit) \u2014 Best for Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#11_MailerLite_%E2%80%94_Best_for_Simplicity\" >11. MailerLite \u2014 Best for Simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#12_Moosend_%E2%80%94_Best_for_Unlimited_Sends\" >12. Moosend \u2014 Best for Unlimited Sends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#How_to_Choose_a_HubSpot_Alternative\" >How to Choose a HubSpot Alternative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-alternatives\/#Frequently_Asked_Questions_About_HubSpot_Alternatives\" >Frequently Asked Questions About HubSpot Alternatives<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_People_Are_Leaving_HubSpot_in_2026\"><\/span>Why People Are Leaving HubSpot in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\">HubSpot is a capable platform, so why do so many businesses search for a replacement? After analyzing real user reviews, these are the recurring pain points:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The price cliff:<\/strong> The free CRM and $15\/seat Starter tier are fair value, but real marketing automation lives on Marketing Hub Professional at $890\/month (3 seats, 2,000 contacts) \u2014 a roughly 44\u00d7 jump.<\/li>\n\n\n<li><strong>Mandatory onboarding fees:<\/strong> Professional and Enterprise plans carry a one-time onboarding fee of $3,000\u2013$10,000 that is separate from your subscription and rarely negotiable.<\/li>\n\n\n<li><strong>Cost stacks in layers:<\/strong> Seats, marketing-contact tiers, and add-ons all bill at once. Extra Professional seats run ~$45\/month each, and passing your contact allowance adds $50\/month per 1,000 contacts.<\/li>\n\n\n<li><strong>You pay for scope you may not use:<\/strong> Paying enterprise money for a full suite when you mostly need email and automation is common \u2014 and avoidable.<\/li>\n\n\n<li><strong>Complexity:<\/strong> The breadth of Hubs, seats, and settings is a real learning curve for small teams.<\/li>\n\n\n<li><strong>No inbox placement tracking:<\/strong> HubSpot won&#8217;t show you whether emails land in the inbox, spam, or the promotions tab.<\/li>\n\n\n<li><strong>No AMP email support:<\/strong> Interactive, real-time AMP emails aren&#8217;t part of HubSpot.<\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">For context: HubSpot&#8217;s Marketing Hub Professional starts at <strong>$890\/month<\/strong> before overages. Most of the alternatives below start under $20\/month, and many include a free plan \u2014 which is what makes them worth a closer look.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Comparison_12_Best_HubSpot_Alternatives_at_a_Glance\"><\/span>Quick Comparison: 12 Best HubSpot Alternatives at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\">Use this table to compare the top HubSpot alternatives before diving into the full reviews below.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:680px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"> <th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Tool<\/th> <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;\">Best for<\/th> <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Free plan<\/th> <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Starting price<\/th> <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;border-radius:0 12px 0 0;\">Standout feature<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Mailercloud<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Affordable all-in-one email<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (1,000 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$7\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Inbox Tracker + AMP Emails<\/td> <\/tr> <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Brevo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">All-in-one CRM + email on a budget<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (unlimited contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$9\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Pay per email, not per contact<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">ActiveCampaign<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Advanced automation + sales CRM<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">14-day trial<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$15\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Deep branching automation<\/td> <\/tr> <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">EngageBay<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Affordable all-in-one (closest to HubSpot)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (250 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$14.99\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">CRM + marketing + service + helpdesk<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Zoho Campaigns<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Teams in the Zoho ecosystem<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (2,000 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">~$4\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Native Zoho CRM sync<\/td> <\/tr> <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">GetResponse<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Webinars &amp; sales funnels<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (500 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$19\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Built-in webinar hosting<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Mailchimp<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Beginners &amp; familiar UI<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (500 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$13\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">500+ integrations<\/td> <\/tr> <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Omnisend<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Ecommerce stores<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (250 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$16\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Email + SMS + web push<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Klaviyo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Scaling ecommerce brands<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (250 contacts)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$20\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Predictive analytics + Shopify<\/td> <\/tr> <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Kit (ConvertKit)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Creators &amp; newsletters<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (10,000 subs)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$29\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Creator Network + monetization<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">MailerLite<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Simplicity &amp; small budgets<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Yes (250 subs)<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$12\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Easiest editor + websites<\/td> <\/tr> <tr style=\"background:#f7fafc;\"> <td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;border-radius:0 0 0 12px;\">Moosend<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">Unlimited sends on a budget<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">30-day trial<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;\">$7\/mo<\/td> <td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;border-radius:0 0 12px 0;\">Unlimited email sends<\/td> <\/tr> <\/tbody> <\/table> <\/div> <p style=\"font-size:12px;color:#a0aec0;margin-top:12px;text-align:center;\">Pricing verified September 2026 from public pricing pages. Entry paid tiers shown; confirm current rates before purchase.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mailercloud%E2%80%94Best_for_Affordable_Email_Marketing\"><\/span>1. Mailercloud\u2014Best for Affordable Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1711\" alt=\"mailercloud\" class=\"wp-image-4159\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-150x100.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-768x513.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-1536x1027.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-2048x1369.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailercloud.com\">Mailercloud<\/a> is a fit if you&#8217;re leaving HubSpot mainly for cost and want straightforward email marketing rather than a full CRM suite. Campaigns, automation, segmentation, <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-drip-campaign-software\">drip automation<\/a>, and reporting are available from the entry tier, and there&#8217;s a free plan and a short learning curve.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Two features stand out because HubSpot doesn&#8217;t offer them: <a href=\"https:\/\/www.mailercloud.com\/features\/inbox-tracker\">Inbox Tracker<\/a>, which shows whether emails land in the inbox, spam, or promotions tab, and <a data-id=\"https:\/\/www.mailercloud.com\/amp\/\" data-type=\"link\" href=\"https:\/\/www.mailercloud.com\/amp\/\">AMP emails<\/a> for interactive content. The trade-off is that Mailercloud has no built-in CRM, so it suits teams that either don&#8217;t need one or already run a separate CRM alongside it.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Mailercloud vs. HubSpot \u2014 Pros and Cons<\/h3>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Mailercloud<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ From $7\/month \u2014 versus $890\/month for HubSpot&#8217;s Marketing Hub Professional<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot is a full CRM + sales + service + CMS platform, not just email<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free forever plan; no onboarding fee<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot has a mature CRM with deal pipelines and lead scoring<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Inbox Tracker shows inbox\/spam\/promotions placement<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot offers built-in calling, live chat, and ticketing<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ AMP Emails for interactive inbox experiences<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s Breeze AI spans content, lead scoring, and social<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Easy to learn; fast, accessible support<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot has a far larger integrations marketplace<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Transparent pricing that stays affordable as you grow<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 HubSpot suits large teams needing one system for GTM<\/td> <\/tr> <\/tbody> <\/table> <\/div> <div style=\"background:#f8fafc; border:1px solid #e2e8f0; border-left:3px solid #2B5CE6; border-radius:8px; padding:12px 16px; margin:18px 0; font-size:14px; color:#4a5568; line-height:1.6;\"> Mailercloud&#8217;s free plan covers 1,000 contacts and 12,000 emails a month with no card required \u2014 <a href=\"https:\/\/www.mailercloud.com\/pricing\/\" style=\"color:#2B5CE6; font-weight:600; text-decoration:none;\">see plans and try it<\/a>. <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Brevo%E2%80%94Best_All-in-One_on_a_Budget\"><\/span>2. Brevo\u2014Best All-in-One on a Budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1487\" alt=\"brevo\" class=\"wp-image-4281\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-150x87.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-768x446.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-1536x892.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-2048x1189.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Brevo is one of the most popular HubSpot alternatives for businesses that want CRM, email, SMS, and automation in one place without the HubSpot bill. Its standout advantage is pricing: <strong>unlimited contacts on every plan, including free<\/strong> \u2014 you pay only for the emails you send. For a growing database, that model can save thousands versus HubSpot&#8217;s marketing-contact tiers. Brevo also bundles a built-in CRM, transactional email, WhatsApp, and live chat. For a side-by-side look, see our <a href=\"https:\/\/www.mailercloud.com\/blog\/brevo-vs-mailchimp\">Brevo vs Mailchimp comparison<\/a>.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Brevo<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Unlimited contacts on all plans, including free<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s CRM is deeper, with richer reporting and pipelines<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Pay per email sent, not per contact<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot has a larger integrations and app ecosystem<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Built-in CRM, SMS, WhatsApp, and live chat<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Free plan has a 300 emails\/day limit<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ GDPR-compliant, EU-based<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s automation and AI (Breeze) are more advanced<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Transactional email included<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Reporting is less comprehensive than HubSpot<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Starts at $9\/month<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Interface can feel cluttered on complex campaigns<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_ActiveCampaign_%E2%80%94_Best_for_Advanced_Automation\"><\/span>3. ActiveCampaign \u2014 Best for Advanced Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" alt=\"Active campaign \" class=\"wp-image-5986\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-150x84.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-768x429.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-1536x858.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-25-at-1.19.08-pm-2048x1144.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign is the closest match to HubSpot&#8217;s automation power without the enterprise price tag. Its branching, behavior-triggered workflows are among the best in the industry, and it pairs them with a built-in sales CRM, lead scoring, and 900+ integrations. There&#8217;s no free plan (14-day trial only), and it can get pricey as your list grows \u2014 but for automation-heavy teams that find HubSpot overkill, it&#8217;s a strong middle ground. See our full <a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-vs-hubspot\">ActiveCampaign vs HubSpot comparison<\/a>.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose ActiveCampaign<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Best-in-class branching automation<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot bundles service, CMS, and calling too<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Built-in sales CRM with lead scoring<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No free plan \u2014 14-day trial only<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ 900+ integrations<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Pricing rises steeply with list size<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Predictive sending and A\/B testing<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s onboarding and support resources are broader<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Cheaper entry point than HubSpot Marketing Pro<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Steeper learning curve than simpler tools<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ SMS marketing on higher plans<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Reporting dashboards less polished than HubSpot<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_EngageBay_%E2%80%94_Best_Affordable_All-in-One\"><\/span>4. EngageBay \u2014 Best Affordable All-in-One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"919\" alt=\"engagebay\" class=\"wp-image-5615\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/engagebay-edited.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/engagebay-edited.png 1900w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/engagebay-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/engagebay-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/engagebay-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">If you love HubSpot&#8217;s all-in-one concept but not the price, EngageBay is the closest like-for-like alternative. It combines CRM, email marketing, live chat, a helpdesk\/ticketing system, landing pages, and appointment scheduling \u2014 much of it available on a genuinely useful free plan. Where HubSpot&#8217;s all-in-one bundle runs into four figures per month, EngageBay&#8217;s equivalent is a fraction of the cost, which makes it a favorite for small teams that need everything in one dashboard.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose EngageBay<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ CRM + email + live chat + helpdesk in one tool<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s platform is far deeper at enterprise scale<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free plan includes CRM and marketing basics<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Free plan limited to 250 contacts<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ All-in-one plans cost a fraction of HubSpot&#8217;s<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Fewer third-party integrations<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Lead scoring, landing pages, and pop-ups<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No native mobile app for some modules<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Clean, approachable interface<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Smaller community and learning library<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Appointment scheduling and calling built in<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Deliverability less independently documented<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Zoho_Campaigns_%E2%80%94_Best_for_the_Zoho_Ecosystem\"><\/span>5. Zoho Campaigns \u2014 Best for the Zoho Ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"919\" alt=\"Zoho Campaigns\" class=\"wp-image-5617\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited.png 1901w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">If your business already runs on Zoho CRM, Books, or Forms, Zoho Campaigns is the obvious HubSpot alternative. It offers a forever-free plan for up to 2,000 contacts and 6,000 emails\/month, affordable paid tiers, and \u2014 its biggest draw \u2014 native two-way sync with Zoho CRM. For teams invested in the Zoho suite, the ecosystem leverage and low price are hard to beat; standalone, it&#8217;s a capable if less flashy email platform. Read our <a href=\"https:\/\/www.mailercloud.com\/blog\/zoho-campaigns-review\">Zoho Campaigns review<\/a> for a closer look.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Zoho Campaigns<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Native Zoho CRM integration and suite sync<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot is stronger as a standalone all-in-one<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Forever-free plan (2,000 contacts, 6,000 emails)<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Pricing can get confusing as lists grow<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Very affordable paid tiers<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Deliverability can be inconsistent per user reports<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Pay-as-you-go email credits available<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Automation less advanced than HubSpot Pro<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Strong value inside Zoho One<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Best value only if you&#8217;re already in the Zoho ecosystem<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ GDPR compliant<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Fewer premium templates and design options<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_GetResponse_%E2%80%94_Best_for_Webinars_Funnels\"><\/span>6. GetResponse \u2014 Best for Webinars &amp; Funnels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"798\" alt=\"getresponse\" class=\"wp-image-5261\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/getresponse-homepage.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/getresponse-homepage.png 1390w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/getresponse-homepage-150x86.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/getresponse-homepage-768x441.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">GetResponse has been around for two decades and is one of the most feature-rich HubSpot alternatives \u2014 especially for businesses that make money through online events and courses. Its <strong>built-in webinar hosting<\/strong> is genuinely rare among email platforms, and it pairs email marketing with conversion funnels, an AI campaign generator, and an AI course creator. A free forever plan gets you started. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/getresponse-review\">GetResponse review<\/a> for current pricing.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose GetResponse<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Built-in webinar hosting \u2014 rare at this price<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 CRM is basic \u2014 no deal pipelines on base plans<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free forever plan available<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Deliverability scores lower in some independent tests<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Conversion funnel builder included<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Ecommerce features sit on pricier plans<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ AI campaign and course creation tools<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 SMS only on the top Max plan<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Paid plans from $19\/month<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Learning curve for funnels and courses<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Landing pages and automation included<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Pricing has risen over recent years<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Mailchimp_%E2%80%94_Best_for_Beginners\"><\/span>7. Mailchimp \u2014 Best for Beginners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1479\" alt=\"mailchimp\" class=\"wp-image-4279\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-150x87.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-768x444.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-1536x887.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/mailchimp.com_-2048x1183.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the world&#8217;s most recognized email marketing platform, and its beginner-friendly interface plus 500+ integrations make it a <a data-id=\"https:\/\/www.mailercloud.com\/blog\/hubspot-vs-mailchimp\" data-type=\"link\" href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-vs-mailchimp\">natural HubSpot alternative<\/a> for teams that want familiarity over complexity. It has grown into a broader marketing hub, but email remains its strongest suit. Note that its Premium plan is expensive, and advanced automation is gated behind higher tiers.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Mailchimp<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Extremely beginner-friendly with inline guidance<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 HubSpot&#8217;s CRM and sales tools are far deeper<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free plan (500 contacts, 1,000 emails\/month)<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Premium plan is costly at $350\/month<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ 500+ integrations with popular apps<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Multi-step automation only on Standard and up<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Solid deliverability in independent tests<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Limited support on the free plan<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Website and landing page builder<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No conditional content on lower tiers<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Familiar, widely documented platform<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Costs scale quickly with contacts<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Omnisend_%E2%80%94_Best_for_Ecommerce\"><\/span>8. Omnisend \u2014 Best for Ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1171\" alt=\"Omnisend\" class=\"wp-image-4662\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-150x69.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-768x351.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-1536x703.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2026-05-21-at-2.33.23-pm-2048x937.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Omnisend was built for online stores, and it&#8217;s a far better fit than HubSpot for ecommerce-first teams. It combines email, SMS, and web push with pre-built cart-abandonment and win-back flows, shoppable content, and unique capture tools like the Wheel of Fortune. If your goal is revenue per send rather than a full GTM platform, Omnisend focuses squarely on that.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Omnisend<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Purpose-built for ecommerce revenue<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Not designed for B2B or service businesses<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Email + SMS + web push in one platform<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 SMS costs extra on most plans<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Pre-built cart abandonment and win-back flows<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No full CRM for sales teams<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Ecommerce templates and shoppable blocks<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Free plan limited to 250 contacts<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Campaign Booster auto-resends to non-openers<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Pricing scales steeply with list growth<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Deep Shopify, BigCommerce, WooCommerce sync<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Fewer non-ecommerce use cases<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Klaviyo_%E2%80%94_Best_for_Scaling_Ecommerce\"><\/span>9. Klaviyo \u2014 Best for Scaling Ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1638\" alt=\"klaviyo\" class=\"wp-image-4156\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-150x96.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-768x492.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-1536x983.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/www.klaviyo.com_-3-2048x1311.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Klaviyo is the gold standard for data-driven ecommerce marketing. Its predictive analytics can forecast customer lifetime value, churn risk, and next-purchase timing, and its Shopify integration is second to none. It&#8217;s priced by active profiles from $20\/month for 500 contacts (free up to 250), and it climbs steeply as your list grows \u2014 but for scaling brands that live and die by data, many find it earns the cost.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Klaviyo<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Predictive analytics (CLV, churn, next order)<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Much pricier at scale<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Dynamic, per-customer product recommendations<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Not suited to B2B or service businesses<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Deep Shopify and ecommerce integrations<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Fewer CRM\/sales features than HubSpot<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ All features on every plan \u2014 no tier lock<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No built-in landing page builder<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Industry benchmark reporting<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Segment building can be complex<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Free plan available<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Steeper analytics learning curve<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Kit_formerly_ConvertKit_%E2%80%94_Best_for_Creators\"><\/span>10. Kit (formerly ConvertKit) \u2014 Best for Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2488\" height=\"1738\" alt=\"kit\" class=\"wp-image-4207\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1.png 2488w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1-150x105.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1-768x536.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1-1536x1073.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/kit.com_-1-2048x1431.png 2048w\" sizes=\"auto, (max-width: 2488px) 100vw, 2488px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Kit \u2014 rebranded from ConvertKit \u2014 is the most creator-focused platform on this list. It won&#8217;t replace HubSpot&#8217;s CRM, but for newsletter operators, bloggers, and course sellers it offers what HubSpot doesn&#8217;t: a Creator Network for organic audience growth, native digital-product and paid-subscription sales, and a generous free plan for up to 10,000 subscribers. Our <a href=\"https:\/\/www.mailercloud.com\/blog\/kit-review\">Kit review<\/a> breaks down its plans and commerce fees.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Kit<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free plan up to 10,000 subscribers<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Automation is lighter for B2B\/SaaS<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Creator Network for organic growth<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 A\/B testing limited to subject lines<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Built-in product, subscription, and tip-jar sales<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Reporting depth is limited<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Simple, tag-based subscriber management<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Not suited to ecommerce or enterprise<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Newsletter referral system built in<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Text-forward design limits customization<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Intuitive editor<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Higher tiers pricey for large lists<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_MailerLite_%E2%80%94_Best_for_Simplicity\"><\/span>11. MailerLite \u2014 Best for Simplicity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"919\" alt=\"mailerlite\" class=\"wp-image-5637\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited.png 1901w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">MailerLite is the go-to HubSpot alternative when you want power without the learning curve. Its drag-and-drop editor is consistently rated the easiest in the industry. Note that a 2025\u20132026 overhaul trimmed the free plan to 250 subscribers and 2,500 emails\/month and renamed the paid tiers (Growing Business is now &#8220;Comfort&#8221;). You still get a website builder, landing pages, and digital-product sales with zero transaction fees. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-review\">MailerLite review<\/a> for the full breakdown.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose MailerLite<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Best-in-class ease of use<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No built-in CRM or deal management<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Free plan (250 subs, 2,500 emails)<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Automation less advanced than HubSpot Pro<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Sell digital products with no transaction fees<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Reporting lighter on lower plans<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Website builder on all plans<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Smaller template library<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Paid plans from $12\/month<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 New-account approval can delay onboarding<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Landing pages and pop-ups on free plan<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Fewer enterprise integrations<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Moosend_%E2%80%94_Best_for_Unlimited_Sends\"><\/span>12. Moosend \u2014 Best for Unlimited Sends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" alt=\"moosend\" class=\"wp-image-4164\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Moosend is one of the most underrated HubSpot alternatives for cost-sensitive senders. Every paid plan includes <strong>unlimited email sends<\/strong>, a visual automation builder, AI content tools, landing pages, and SMTP access \u2014 at a starting price of $7\/month on annual billing. There&#8217;s no permanent free plan (30-day trial only), but the value per dollar is excellent.<\/p>\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:20px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"> <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;table-layout:fixed;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"> <thead> <tr> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#276749;letter-spacing:0.3px;border-radius:12px 0 0 0;width:50%;\">PROS \u2014 Why choose Moosend<\/th> <th style=\"padding:12px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;background:#c53030;letter-spacing:0.3px;border-radius:0 12px 0 0;width:50%;\">CONS \u2014 Where HubSpot wins<\/th> <\/tr> <\/thead> <tbody> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Unlimited email sends on all paid plans<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No permanent free plan (30-day trial)<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Starts at just $7\/month (annual billing)<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Smaller template library<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ Visual automation with behavior triggers<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 Fewer native integrations<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ AI subject line and content tools<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 No built-in CRM for sales teams<\/td> <\/tr> <tr style=\"border-bottom:1px solid #edf2f7;\"> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;\">+ SMTP access for transactional email<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;\">\u2212 UI less polished than newer rivals<\/td> <\/tr> <tr> <td style=\"padding:11px 18px;font-size:13.5px;color:#2f855a;vertical-align:top;border-radius:0 0 0 12px;\">+ Landing pages and forms included<\/td> <td style=\"padding:11px 18px;font-size:13.5px;color:#c53030;vertical-align:top;border-radius:0 0 12px 0;\">\u2212 Smaller support community<\/td> <\/tr> <\/tbody> <\/table> <\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_a_HubSpot_Alternative\"><\/span>How to Choose a HubSpot Alternative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\">The right HubSpot alternative depends on what you were actually using HubSpot for:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You mostly need email marketing and automation:<\/strong> Mailercloud, MailerLite, and Moosend are all affordable picks; Mailercloud adds Inbox Tracker and AMP emails that HubSpot lacks.<\/li>\n\n\n<li><strong>You need an all-in-one CRM + marketing suite:<\/strong> EngageBay is the closest HubSpot-style tool at a fraction of the price; Brevo and ActiveCampaign are excellent too.<\/li>\n\n\n<li><strong>You live in the Zoho ecosystem:<\/strong> Zoho Campaigns for native CRM sync.<\/li>\n\n\n<li><strong>You run an online store:<\/strong> Omnisend for mid-market ecommerce, Klaviyo for scaling brands.<\/li>\n\n\n<li><strong>You&#8217;re a creator or newsletter operator:<\/strong> Kit (ConvertKit).<\/li>\n\n\n<li><strong>You&#8217;re a beginner who wants a familiar tool:<\/strong> Mailchimp.<\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">Start with a free plan or trial, migrate a few real workflows, and choose based on what your business actually needs \u2014 not the length of a feature checklist. For a broader view, see our guide to the <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-marketing-software-in-2026\">best email marketing software in 2026<\/a> and our roundup of the <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-deliverability-service\">best email deliverability services<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\">HubSpot is a genuinely powerful, all-in-one platform \u2014 but it isn&#8217;t the most cost-effective choice for every team, especially once you reach the jump to Marketing Hub Professional at $890\/month plus onboarding fees.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The right alternative depends on the job. For a full CRM suite on a budget, EngageBay or Brevo are strong picks; for advanced automation, ActiveCampaign; for ecommerce, Omnisend or Klaviyo; for Zoho-first teams, Zoho Campaigns; and for <a href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\">affordable, easy email marketing<\/a>, Mailercloud or MailerLite.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The best approach is to shortlist two or three, start on a free plan or trial, and test them against your current HubSpot workflows before you commit.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_HubSpot_Alternatives\"><\/span>Frequently Asked Questions About HubSpot Alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<h3 class=\"wp-block-heading\">Is there a free alternative to HubSpot?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Yes \u2014 several. The best free HubSpot alternatives in 2026 include Mailercloud (1,000 contacts, automation and Inbox Tracker included), Brevo (unlimited contacts, 300 emails\/day), EngageBay (CRM + email + live chat on the free plan), Zoho Campaigns (2,000 contacts), and MailerLite (250 subscribers). HubSpot&#8217;s own CRM is free forever, but real marketing automation requires the paid Marketing Hub.<\/p>\n\n\n<h3 class=\"wp-block-heading\">What is cheaper than HubSpot?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Almost every tool on this list. Mailercloud starts at $7\/month, Zoho Campaigns from ~$4\/month, Moosend from $7\/month, and Brevo from $9\/month \u2014 versus HubSpot&#8217;s Marketing Hub Professional at $890\/month plus a one-time onboarding fee. For pure email marketing and automation, the savings are dramatic.<\/p>\n\n\n<h3 class=\"wp-block-heading\">What is the best HubSpot alternative for small businesses?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Mailercloud and EngageBay are the top picks. Mailercloud is best if you mainly need email marketing done well, with a free plan and $7\/month paid plans. EngageBay is best if you want a HubSpot-style all-in-one (CRM + marketing + service) at a fraction of the cost.<\/p>\n\n\n<h3 class=\"wp-block-heading\">What is the best HubSpot alternative with a built-in CRM?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">EngageBay, Brevo, ActiveCampaign, and Zoho all include a CRM. EngageBay is the closest to HubSpot&#8217;s all-in-one model at a low price, Brevo offers unlimited-contact pricing, ActiveCampaign has the most advanced automation, and Zoho is ideal if you already use Zoho CRM.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Why is HubSpot so expensive?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">HubSpot&#8217;s cost stacks across several layers: seat-based licensing, marketing-contact tiers, separate paid Hubs (Marketing, Sales, Service), and add-ons \u2014 plus a mandatory onboarding fee of $3,000+ on Professional and Enterprise plans. The result is that real-world bills are often far higher than the headline price, which is why many teams switch to transparent, all-in-one alternatives.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Does HubSpot have a free plan?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Yes. HubSpot&#8217;s CRM is free forever for unlimited users and includes contacts, deals, and basic email. However, marketing automation, branding removal, and higher sending limits require a paid Marketing Hub plan, which starts at Starter (~$15\/seat\/month) and jumps to Professional at $890\/month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: September 2026 | Pricing verified on September 8, 2026 | 17 min read Since HubSpot moved to a seat-based pricing model, its costs have shifted \u2014 its free CRM is still generous, but real marketing automation now sits on Marketing Hub Professional at $890\/month, plus a one-time onboarding fee, a jump that has [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":5612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Best HubSpot Alternatives in 2026 (Free &amp; 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