{"id":5703,"date":"2026-09-17T04:00:26","date_gmt":"2026-09-17T04:00:26","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=5703"},"modified":"2026-09-17T04:00:29","modified_gmt":"2026-09-17T04:00:29","slug":"beehiiv-vs-substack","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack","title":{"rendered":"beehiiv vs Substack (2026): Which Newsletter Platform Should You Choose?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: September 2026 | Pricing verified on September 13, 2026 | 13 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv and Substack are the two platforms most writers shortlist when they start a newsletter (if Mailchimp is also on your list, we\u2019ve compared <a href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-mailchimp\">beehiiv vs Mailchimp<\/a> separately), and the choice usually comes down to one question: do you want the simplest possible way to publish, or do you want to run the newsletter as a business? Substack is free until you charge readers, then takes 10% of everything you earn. beehiiv charges a monthly fee once you pass 2,500 subscribers or want to monetise, then takes 0%. That difference shapes almost every other comparison below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We ran both platforms through the same ten rounds: ease of use, editor and design, growth tools, monetisation and fees, automation and segmentation, website and SEO, analytics, deliverability, community, and pricing. We verified every price and fee on the official pricing pages on September 13, 2026, and cross-checked the feature claims against creators who have used both, including a 19,000-subscriber publisher who switched from Substack to beehiiv and several r\/Substack and r\/beehiiv threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short version: <strong>beehiiv wins seven rounds to three<\/strong>. It\u2019s the better platform for anyone who wants a paid newsletter with no revenue share, a real website, automations, and a way to grow beyond the platform\u2019s own feed. Substack wins if you want to be publishing in ten minutes, you value its built-in reader network more than design control, and you\u2019re not yet earning enough for the 10% to hurt.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n  <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> <strong>beehiiv is the better choice for most newsletter creators in 2026<\/strong>, winning 7 of 10 rounds. It takes 0% of paid subscription revenue (Substack takes 10%), includes a custom domain and SEO-ready website free, and adds automations, segmentation, A\/B testing, a referral program, and an ad network. <strong>Substack wins on ease of use, its reader community, and price for free newsletters<\/strong> \u2014 it costs nothing at any list size, while beehiiv&#8217;s free plan stops at 2,500 subscribers and paid plans start at $49\/month.<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#beehiiv_vs_Substack_At_a_Glance\" >beehiiv vs Substack: At a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#How_We_Scored_This_Comparison\" >How We Scored This Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#beehiiv_Pros_and_Cons\" >beehiiv Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#Substack_Pros_and_Cons\" >Substack Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#Which_Should_You_Choose\" >Which Should You Choose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\/#How_to_Migrate_Between_Platforms\" >How to Migrate Between Platforms<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"beehiiv-vs-substack-at-a-glance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"beehiiv_vs_Substack_At_a_Glance\"><\/span>beehiiv vs Substack: At a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead>\n      <tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n        <th style=\"padding:14px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Feature<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">beehiiv<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Substack<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Starting price<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Free to 2,500 subs<br><span style='font-size:11px;color:#718096;'>Scale from $49\/mo<\/span><\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Free at any size<br><span style='font-size:11px;color:#718096;'>Pay when you monetise<\/span><\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Fee on paid subscriptions<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\"><span style='color:#276749;font-weight:600;'>0%<\/span><br><span style='font-size:11px;color:#718096;'>+ Stripe<\/span><\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\"><span style='color:#c53030;font-weight:600;'>10%<\/span><br><span style='font-size:11px;color:#718096;'>+ Stripe<\/span><\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Custom domain<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\"><span style='color:#276749;font-weight:600;'>&#10003; Free<\/span><\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$50 one-time<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Email design<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\">Templates, drag-and-drop, branding<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Logo + accent colour only<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Automation<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\">Visual builder (Scale)<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Welcome email only<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Segmentation \/ A\/B testing<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\"><span style='color:#276749;font-weight:600;'>&#10003; Yes (Scale)<\/span><\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\"><span style='color:#c53030;font-weight:600;'>&#10007; No<\/span><\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Website &#038; SEO<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\">Built-in site, editable meta &amp; URLs<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Archive with limited control<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Growth tools<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Referral program, Boosts, ad network<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Recommendations, Notes feed<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Reader community<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Comments, polls<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\"><span style='color:#276749;font-weight:600;'>Notes, chat, app, video<\/span><\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Analytics<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\">Advanced (sources, engagement, revenue)<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Basic<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Ease of setup<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">Moderate<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;background:#f0fff4;\"><span style='color:#276749;font-weight:600;'>Easiest<\/span><\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">Data export<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">&#10003; Yes<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">&#10003; Yes<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n  <p style=\"margin:8px 12px 12px;font-size:12px;color:#718096;\">Green cells mark the stronger option per row. Pricing and fees verified September 13, 2026 on beehiiv.com\/pricing and Substack&#8217;s support documentation.<\/p>\n<\/div>\n\n\n\n<h2 id=\"how-we-scored-this-comparison\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_We_Scored_This_Comparison\"><\/span>How We Scored This Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ten categories, one winner each, no ties. Where the margin was thin we still called it for whichever platform had the practical edge for a writer running a newsletter week to week. The running score is cumulative. Pricing and fees were taken from beehiiv.com\/pricing and Substack\u2019s support documentation on September 13, 2026.<\/p>\n\n\n\n<h3 id=\"round-1-ease-of-use-and-setup\" class=\"wp-block-heading\">Round 1: Ease of Use and Setup<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1638\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-scaled.png\" alt=\"Ease-of-Use-and-Setup\" class=\"wp-image-5739\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-150x96.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-768x491.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-1536x983.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Ease-of-Use-and-Setup-2048x1310.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Ease-of-Use-and-Setup<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Substack is the easiest newsletter platform on the market, and that isn\u2019t a small thing. Sign up, name your publication, paste a bio, and you\u2019re writing. There are no plans to choose, no domain to connect, no template to configure. The editor is a clean document view with the formatting most writers need and nothing they don\u2019t. Readers already understand what a Substack looks like, so there\u2019s no reader education either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv is not hard, but it is a platform. On signup you\u2019re choosing a plan, setting up a publication, connecting a custom domain (free, but a DNS step), and looking at a dashboard with tabs for audience, monetisation, automations, and a website builder. For a writer who only wants to send a weekly essay, that\u2019s more surface area than they need. For a writer who intends to grow, it\u2019s the surface area they\u2019ll want in three months. beehiiv\u2019s onboarding has improved with AI-assisted setup, but Substack still gets you to \u201cpublished\u201d faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Substack.<\/strong> Running score: beehiiv 0, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-2-editor-and-design\" class=\"wp-block-heading\">Round 2: Editor and Design<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1761\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-scaled.png\" alt=\"Editor-and-Design-scaled\" class=\"wp-image-5741\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-150x103.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-768x528.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-1536x1057.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Editor-and-Design-2048x1409.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Editor-and-Design-scaled<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the round where Substack\u2019s simplicity becomes a limit. Every Substack looks like a Substack. You can set a logo, an accent colour, and a header, and that\u2019s the extent of it. There are no email templates, no layout options, no control over the web archive beyond a few theme choices. If you\u2019ve ever tried to tell two Substacks apart with the logos removed, you know the problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv gives you a drag-and-drop email builder with reusable blocks, multiple post templates, custom fonts and colours, and full branding on the web version. On the Max plan you can remove beehiiv\u2019s own branding entirely and use dynamic content that changes per subscriber. Neither platform is a design tool in the way a general email marketing platform is (beehiiv\u2019s emails are still recognisably newsletter-shaped, and if you want inspiration beyond either, see these <a href=\"https:\/\/www.mailercloud.com\/blog\/best-newsletter-design-ideas\">newsletter design ideas<\/a>), but beehiiv lets your publication look like yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 1, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-3-growth-and-discovery\" class=\"wp-block-heading\">Round 3: Growth and Discovery<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1849\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-scaled.png\" alt=\"Growth and Discovery\" class=\"wp-image-5742\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-150x108.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-768x555.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-1536x1110.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Growth-and-Discovery-2048x1479.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Growth and Discovery<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms have a recommendation network, where other publications can recommend yours to their new subscribers. Substack\u2019s is bigger, because Substack is bigger: 35 million active subscriptions and 5 million paid as of 2025. Substack also has Notes, a short-form feed inside the app, and Recommendations shows up at the moment a reader subscribes to any publication. For discovery inside the platform, Substack has more readers to be discovered by.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv\u2019s growth tools are built for the writer rather than the network. The referral program is native: set milestone rewards, and every email carries the subscriber\u2019s referral link and progress automatically. Boosts lets you pay other beehiiv publications per subscriber they send you, or earn by sending them yours. And because every beehiiv publication is a real, indexable website (more on that in Round 6), you can grow from Google search, which Substack\u2019s archive does poorly. Substack gives you a bigger pond; beehiiv gives you more ways to fish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re calling this one for beehiiv because Substack\u2019s discovery advantage depends on Substack\u2019s feed continuing to favour you, while beehiiv\u2019s referral and SEO growth belong to you. Writers who\u2019ve relied on Notes for growth report it rewarding posting frequency in the feed rather than the newsletter itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 2, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-4-monetisation-and-fees\" class=\"wp-block-heading\">Round 4: Monetisation and Fees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Substack\u2019s model is a revenue share. You pay nothing until you turn on paid subscriptions, then Substack takes 10% of gross subscription revenue, and Stripe takes 2.9% + $0.30 per transaction plus a small recurring-billing fee. On a $10\/month subscriber, you keep roughly $8.36. There\u2019s also a one-time $50 fee to use your own domain. Monetisation options are subscriptions (monthly, annual, founding tier) and, more recently, paid video and livestreams. Sponsorships are manual: you find the advertiser, you place the ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv takes 0% of paid subscription revenue on Scale and above. You pay only Stripe\u2019s processing fees. Beyond subscriptions, beehiiv has an ad network that places sponsors in your newsletter from its dashboard and pays per click or per placement, paid Boosts for cross-promotion income, digital product sales, and pay-what-you-want and lifetime subscription options. The catch is that none of this is available on the free Launch plan; monetisation starts at Scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The arithmetic matters most as you grow. A newsletter earning $50,000 a year in subscriptions pays Substack $5,000 a year before Stripe. The same newsletter with 10,000 subscribers on beehiiv Scale pays $1,308 a year ($109\/month) and keeps the rest. beehiiv\u2019s own comparison page estimates a creator on $120,000 a year keeps $11,652 more on beehiiv; that\u2019s their number, but the direction is right at almost any revenue level above a few hundred dollars a month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 3, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-5-automation-and-segmentation\" class=\"wp-block-heading\">Round 5: Automation and Segmentation<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1963\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-scaled.png\" alt=\"Automation and Segmentation\" class=\"wp-image-5743\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-150x115.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-768x589.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-1536x1178.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Automation-and-Segmentation-2048x1570.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Automation and Segmentation<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Substack has a welcome email and scheduled sends. That\u2019s the extent of its automation. Segmentation is free versus paid versus founding; you can\u2019t tag readers by what they clicked, send a re-engagement email to people who haven\u2019t opened in 60 days, or build a sequence that introduces a new subscriber to your best posts over a week. A\/B testing doesn\u2019t exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv\u2019s Scale plan includes a visual automation builder with triggers (signup, tag added, form submitted, link clicked), delays, and branches, plus segmentation by engagement, source, location, custom fields, and survey answers. A\/B testing on subject lines is included. It isn\u2019t as deep as dedicated <a href=\"https:\/\/www.mailercloud.com\/blog\/email-marketing-automation-software\">email marketing automation software<\/a>, but it covers the things a growing newsletter needs: a welcome sequence, a re-engagement flow, and the ability to send different content to different readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 4, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-6-website-and-seo\" class=\"wp-block-heading\">Round 6: Website and SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every beehiiv publication comes with a website builder: custom domain on every plan including free, page templates, an SEO-friendly archive with editable titles, meta descriptions, and URLs, and a link-in-bio page. Creators who\u2019ve moved from Substack consistently name search traffic as the reason. One publisher with 19,000 subscribers described beehiiv as working \u201cas an SEO-focused blogging platform\u201d and switched specifically because of declining search traffic on Substack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Substack\u2019s archive is a website too, and Substack posts do rank in Google, but you have limited control over how. You can\u2019t edit meta descriptions or URL slugs beyond the title, the theme options are narrow, and your own domain costs $50 to unlock. If your growth strategy includes search, beehiiv is the only one of the two built for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 5, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-7-analytics-and-reporting\" class=\"wp-block-heading\">Round 7: Analytics and Reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Substack gives you opens, clicks, subscriber growth, and revenue, presented simply. For many writers that\u2019s enough, and Substack\u2019s dashboard is easy to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv\u2019s reporting is a tier above: subscriber acquisition by source (which referral, which Boost, which form), engagement scoring per subscriber, read time, click maps, revenue by stream, and on Max, cohort analysis. If you\u2019re making decisions about where to spend growth effort or money, beehiiv tells you where subscribers actually came from and which ones are worth keeping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 6, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-8-deliverability\" class=\"wp-block-heading\">Round 8: Deliverability<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1828\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-scaled.png\" alt=\"Deliverability\" class=\"wp-image-5744\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-150x107.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-768x548.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-1536x1097.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Deliverability-2048x1462.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Deliverability<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms deliver well, and this round is closer than the score suggests. Substack sends from its own infrastructure, and because paid subscribers have a financial relationship with you, engagement (and therefore inbox placement) tends to be high. Substack doesn\u2019t give you tools to influence deliverability; it just handles it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv also runs its own sending infrastructure and puts more of the levers in your hands: custom sending domain on every plan, engagement-based list hygiene, and reporting that flags subscribers who\u2019ve stopped opening. In EmailTooltester\u2019s cross-platform inbox placement tests, beehiiv ranked fourth highest among the platforms tracked. Substack isn\u2019t included in most deliverability benchmarks because it isn\u2019t a general sending platform, so a like-for-like number isn\u2019t available. On the evidence that exists, beehiiv edges it on control and measured placement. (If inbox placement is your main worry, a dedicated <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-deliverability-service\">email deliverability service<\/a> is a different category again.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: beehiiv.<\/strong> Running score: beehiiv 7, Substack 1.<\/p>\n\n\n\n<h3 id=\"round-9-community-and-reader-engagement\" class=\"wp-block-heading\">Round 9: Community and Reader Engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Substack has built the more complete reader experience. Comments on every post, discussion threads, subscriber chat, Notes for short-form posts, podcasts and video hosted natively, livestreams, the Substack app, and since January 2026 a Substack TV app for televisions. Readers can follow you, restack you, and find you without ever leaving the Substack ecosystem. For writers whose newsletter is really a community, that ecosystem is the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv has comments, polls and surveys (on Scale), and a community feature, but the reader relationship on beehiiv is mostly the email itself. There\u2019s no equivalent of Notes, and readers don\u2019t have a beehiiv app they open every day. That\u2019s fine if you want the inbox to be the destination; it\u2019s a real loss if you want readers talking to each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Substack.<\/strong> Running score: beehiiv 7, Substack 2.<\/p>\n\n\n\n<h3 id=\"round-10-pricing-and-value-for-money\" class=\"wp-block-heading\">Round 10: Pricing and Value for Money<\/h3>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:640px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead>\n      <tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n        <th style=\"padding:14px 18px;text-align:left;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;border-radius:12px 0 0 0;\">Subscribers<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;\">beehiiv (free newsletter)<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;\">beehiiv Scale (paid newsletter)<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;\">Substack cut at 10% paid \u00d7 $10\/mo<\/th>\n        <th style=\"padding:14px 18px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;border-radius:0 12px 0 0;\">Revenue where beehiiv becomes cheaper<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">1,000<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$0<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$49\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$100\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$490\/mo<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">2,500<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$0<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$69\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$250\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$690\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">5,000<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$89\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$89\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$500\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$890\/mo<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">10,000<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$109\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$109\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$1,000\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$1,090\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">25,000<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$169\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$169\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$2,500\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$1,690\/mo<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 18px;font-size:13.5px;font-weight:600;color:#1a202c;\">50,000<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$199\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$199\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#4a5568;text-align:center;\">$5,000\/mo<\/td><td style=\"padding:13px 18px;font-size:13.5px;color:#276749;font-weight:600;text-align:center;\">$1,990\/mo<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n  <p style=\"margin:8px 12px 12px;font-size:12px;color:#718096;\">beehiiv Scale monthly-billing prices from beehiiv.com\/pricing, September 13, 2026 (annual billing is about 12% less). Free newsletter column: beehiiv Launch is free to 2,500 subscribers; above that you need Scale. Substack column assumes 10% of subscribers pay $10\/month, before Stripe fees. Last column is the monthly subscription revenue above which Substack&#8217;s 10% exceeds beehiiv&#8217;s plan fee.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At zero revenue, Substack is cheaper: it costs nothing at any list size, while beehiiv\u2019s free Launch plan stops at 2,500 subscribers and excludes automations and monetisation. A 5,000-subscriber free newsletter pays Substack $0 and beehiiv $89\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The moment you charge readers, the picture inverts. beehiiv Scale is $49\/month at 1,000 subscribers ($43\/month billed annually) and $109\/month at 10,000. Substack\u2019s 10% overtakes that at roughly $490\/month in subscription revenue at the 1,000-subscriber tier, and at $1,090\/month at 10,000. Most paid newsletters that reach 1,000 subscribers clear those figures. Above that point every extra dollar you earn costs you ten cents on Substack and nothing on beehiiv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re giving this round to Substack for a specific reader: the writer with a free newsletter and no plans to monetise, for whom \u201cfree at any size\u201d is the whole decision. For everyone else, Round 4 already answered it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Winner: Substack.<\/strong> Final score: beehiiv 7, Substack 3.<\/p>\n\n\n\n<h3 id=\"final-scoreboard-beehiiv-7-substack-3\" class=\"wp-block-heading\">Final Scoreboard: beehiiv 7, Substack 3<\/h3>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:600px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead>\n      <tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\">\n        <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;border-radius:12px 0 0 0;width:60px;\">Round<\/th>\n        <th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;\">Category<\/th>\n        <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;\">Winner<\/th>\n        <th style=\"padding:14px 16px;text-align:center;font-size:13px;font-weight:600;color:#fff;white-space:nowrap;border-radius:0 12px 0 0;\">Running Score (beehiiv \u2013 Substack)<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">1<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Ease of Use &#038; Setup<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#fff5eb;color:#c05621;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">Substack<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">0 \u2013 1<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">2<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Editor &#038; Design<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">1 \u2013 1<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">3<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Growth &#038; Discovery<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">2 \u2013 1<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">4<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Monetisation &#038; Fees<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">3 \u2013 1<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">5<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Automation &#038; Segmentation<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">4 \u2013 1<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">6<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Website &#038; SEO<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">5 \u2013 1<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">7<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Analytics &#038; Reporting<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">6 \u2013 1<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">8<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Deliverability<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#ebf4ff;color:#2b6cb0;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">beehiiv<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">7 \u2013 1<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">9<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Community &#038; Engagement<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#fff5eb;color:#c05621;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">Substack<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">7 \u2013 2<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:12px 16px;font-size:14px;font-weight:700;color:#2b6cb0;text-align:center;\">10<\/td><td style=\"padding:12px 16px;font-size:13.5px;font-weight:600;color:#1a202c;\">Pricing &#038; Value<\/td><td style=\"padding:12px 16px;text-align:center;\"><span style=\"display:inline-block;background:#fff5eb;color:#c05621;font-size:12px;font-weight:600;padding:4px 12px;border-radius:20px;white-space:nowrap;\">Substack<\/span><\/td><td style=\"padding:12px 16px;font-size:13.5px;color:#4a5568;text-align:center;white-space:nowrap;\">7 \u2013 3<\/td><\/tr>\n    <\/tbody>\n    <tfoot>\n      <tr style=\"background:#ebf4ff;\"><td colspan=\"2\" style=\"padding:14px 16px;font-size:14px;font-weight:700;color:#1a202c;\">Final score<\/td><td colspan=\"2\" style=\"padding:14px 16px;font-size:15px;font-weight:800;color:#2b6cb0;text-align:center;\">beehiiv 7 \u2013 Substack 3<\/td><\/tr>\n    <\/tfoot>\n  <\/table>\n<\/div>\n\n\n\n<h2 id=\"beehiiv-pros-and-cons\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"beehiiv_Pros_and_Cons\"><\/span>beehiiv Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>beehiiv Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>0% platform fee on paid subscriptions \u2014 you pay only Stripe&#8217;s processing<\/li>\n    <li>Free Launch plan up to 2,500 subscribers with a custom domain and website included<\/li>\n    <li>Native referral program, Boosts (paid cross-promotion), and an ad network for sponsorship income<\/li>\n    <li>Visual automations, segmentation, and A\/B testing on Scale<\/li>\n    <li>SEO-ready website with editable titles, meta descriptions, and URLs<\/li>\n    <li>Detailed analytics: acquisition source, engagement scoring, revenue by stream<\/li>\n    <li>Multiple templates, drag-and-drop editor, full branding (white-label on Max)<\/li>\n    <li>Substack migration keeps paid subscribers billing through Stripe<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>beehiiv Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Monetisation and automations require Scale ($49\/month at 1,000 subscribers)<\/li>\n    <li>Price rises with every subscriber tier ($109\/month at 10,000 on Scale)<\/li>\n    <li>No reader feed or app comparable to Substack Notes; support on the free plan is documentation only<\/li>\n    <li>Branding removal needs Max ($109\/month at 1,000 subscribers)<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Launch free up to 2,500 subscribers. Scale from <strong>$49\/month<\/strong> at 1,000 subscribers ($43\/month billed annually), $109\/month at 10,000. Max from $109\/month.<\/p>\n<\/div>\n\n\n\n<h2 id=\"substack-pros-and-cons\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Substack_Pros_and_Cons\"><\/span>Substack Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Substack Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free at any list size \u2014 you pay nothing until you charge readers<\/li>\n    <li>Fastest setup of any newsletter platform; publish in minutes<\/li>\n    <li>Built-in reader network: Recommendations, Notes, chat, comments, and the Substack app<\/li>\n    <li>Native podcast, video, and livestream hosting, plus Substack TV<\/li>\n    <li>Paid subscriptions with founding tiers handled through Stripe<\/li>\n    <li>Subscriber and post export available at any time<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Substack Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>10% of paid subscription revenue, plus Stripe fees, for the life of the publication<\/li>\n    <li>$50 one-time fee to use your own domain<\/li>\n    <li>No automations beyond a welcome email; no segmentation, tagging, or A\/B testing<\/li>\n    <li>Almost no design control \u2014 every Substack looks the same<\/li>\n    <li>Limited SEO control over the archive; no editable meta descriptions or slugs<\/li>\n    <li>Basic analytics<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free to publish. <strong>10%<\/strong> of paid subscription revenue plus Stripe processing (2.9% + $0.30). Custom domain $50 one-time.<\/p>\n<\/div>\n\n\n\n<h2 id=\"which-should-you-choose\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Should_You_Choose\"><\/span>Which Should You Choose?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose beehiiv if:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You plan to charge for your newsletter and want to keep the revenue. You want your publication on your own domain with a website that ranks in search. You want a welcome sequence, segmentation, and A\/B testing without paying a revenue share for the privilege of not having them. You\u2019d rather grow through referrals, Boosts, and Google than depend on a platform\u2019s feed. You want more than one income stream: subscriptions, ads, sponsorships, and digital products from one dashboard. (Creators comparing beehiiv against Kit for product sales should read our <a href=\"https:\/\/www.mailercloud.com\/blog\/convertkit-alternatives\">Kit alternatives<\/a> roundup.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose Substack if:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to be publishing this afternoon with nothing to configure. Your newsletter is free and you don\u2019t expect that to change. You value Notes, chat, comments, and the Substack app as part of the product, and your readers are already there. Design control doesn\u2019t matter to you. You\u2019re testing an idea and don\u2019t want a monthly bill until it\u2019s proven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A common pattern among writers who\u2019ve used both: start on Substack while the list is small and free, then move to beehiiv once paid subscriptions arrive. beehiiv\u2019s Substack migration keeps paid subscribers billing through Stripe without interruption, so the switch doesn\u2019t cost you revenue.<\/p>\n\n\n\n<h3 id=\"neither-feels-right\" class=\"wp-block-heading\">Neither feels right?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms are newsletter tools first, and both have limits once your email needs go beyond publishing. beehiiv\u2019s automation and segmentation cover the basics but not much more, its free plan excludes both, and the price climbs with every subscriber tier. Substack gives you almost no marketing tools at all and takes a tenth of your income for the rest of your publication\u2019s life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If what you actually need is an email platform, with your newsletter as one part of a business that also sends onboarding, promotions, or product updates, <strong><a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=vs_beehiiv-vs-substack\">Mailercloud<\/a><\/strong> is worth a look. It\u2019s free for 1,000 contacts and 12,000 emails a month, then a flat $10\/month for 5,000 contacts with unlimited sends and no revenue share (<a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=vs_beehiiv-vs-substack\">see pricing<\/a>). It includes a visual <a href=\"https:\/\/www.mailercloud.com\/features\/email-automation\">automation builder<\/a>, <a href=\"https:\/\/www.mailercloud.com\/features\/segmentation\">segmentation<\/a>, <a href=\"https:\/\/www.mailercloud.com\/features\/ab-testing\">A\/B testing<\/a>, and an <a href=\"https:\/\/www.mailercloud.com\/features\/inbox-tracker\">Inbox Tracker<\/a> that shows whether each send landed in the inbox, Promotions, or spam across Gmail, Outlook, and Yahoo, which neither beehiiv nor Substack offers. The trade-off is that Mailercloud doesn\u2019t handle paid-subscription billing itself (you\u2019d pair it with Stripe payment links) and it has no reader network. For the email side of a newsletter business, it does more for less.<\/p>\n\n\n\n<h2 id=\"how-to-migrate-between-platforms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Migrate_Between_Platforms\"><\/span>How to Migrate Between Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From Substack to beehiiv:<\/strong> In beehiiv, choose the Substack migration option and connect your Substack account, or export your subscriber CSV from Substack (Settings \u2192 Exports) and import it. Paid subscribers move with their Stripe billing intact, so nobody is charged twice or cancelled. Import your post archive, connect your domain, and rebuild your welcome email as a beehiiv automation. Send the first issue to your most engaged readers first, then the full list, to keep inbox placement steady on the new sending domain. beehiiv says a typical migration takes under an hour; allow an afternoon for a large archive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From beehiiv to Substack:<\/strong> Export subscribers and posts from beehiiv, import the CSV into Substack, and reconnect paid subscribers through Stripe. You\u2019ll lose automations, segments, and your website customisation, since Substack has no equivalents. Tell readers the sender address is changing before you switch.<\/p>\n\n\n\n<h3 id=\"faq\" class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<h4 id=\"is-beehiiv-better-than-substack\" class=\"wp-block-heading\">Is beehiiv better than Substack?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv is better than Substack for writers who monetise their newsletter, because it charges 0% of subscription revenue against Substack\u2019s 10%, and it adds automations, segmentation, A\/B testing, a custom website, and an ad network. Substack is better for writers who want the fastest setup, a free platform at any list size, and the reader community of Notes, chat, and the Substack app. Our ten-round comparison finished beehiiv 7, Substack 3.<\/p>\n\n\n\n<h4 id=\"is-beehiiv-cheaper-than-substack\" class=\"wp-block-heading\">Is beehiiv cheaper than Substack?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv is cheaper than Substack for any paid newsletter earning more than about $490 a month at 1,000 subscribers, or $1,090 a month at 10,000, because its flat plan fee ($49 and $109 a month respectively) is less than Substack\u2019s 10% share above those figures. Substack is cheaper for free newsletters, which cost nothing at any size, while beehiiv\u2019s free plan stops at 2,500 subscribers.<\/p>\n\n\n\n<h4 id=\"what-fees-does-substack-charge\" class=\"wp-block-heading\">What fees does Substack charge?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Substack charges 10% of paid subscription revenue, plus Stripe\u2019s payment processing at 2.9% + $0.30 per transaction and a small recurring-billing fee, which together leave a writer with roughly $8.36 of every $10 subscription. Free publications pay nothing. Using your own domain costs a one-time $50.<\/p>\n\n\n\n<h4 id=\"does-beehiiv-take-a-cut-of-subscriptions\" class=\"wp-block-heading\">Does beehiiv take a cut of subscriptions?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv takes 0% of paid subscription revenue on its Scale and Max plans; you pay only Stripe\u2019s processing fees. Paid subscriptions aren\u2019t available on the free Launch plan, so monetising on beehiiv means paying for Scale, which starts at $49 a month for 1,000 subscribers.<\/p>\n\n\n\n<h4 id=\"why-are-people-leaving-substack-for-beehiiv\" class=\"wp-block-heading\">Why are people leaving Substack for beehiiv?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Writers leave Substack for beehiiv mainly because of the 10% revenue share, the lack of design control, the absence of automation and segmentation, and weak search traffic from Substack\u2019s archive. Substack\u2019s shift toward advertising and social features after its $100 million funding round in June 2025 has added to the concern that it\u2019s becoming a feed rather than a newsletter tool.<\/p>\n\n\n\n<h4 id=\"can-i-move-paid-subscribers-from-substack-to-beehiiv\" class=\"wp-block-heading\">Can I move paid subscribers from Substack to beehiiv?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, paid subscribers move from Substack to beehiiv with their Stripe billing intact, so their subscriptions continue without interruption or a new checkout. beehiiv\u2019s migration tool imports subscribers, paid status, and post archives directly from Substack, and it reports having migrated lists of over 500,000 subscribers.<\/p>\n\n\n\n<h4 id=\"is-beehiiv-worth-it\" class=\"wp-block-heading\">Is beehiiv worth it?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv is worth it once your newsletter earns enough that Substack\u2019s 10% would exceed beehiiv\u2019s plan fee, which happens at a few hundred dollars a month in subscriptions, or as soon as you want automations, a website that ranks in search, or sponsorship income from its ad network. It\u2019s harder to justify for a small free newsletter that fits inside Substack\u2019s free tier and doesn\u2019t need those tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: September 2026 | Pricing verified on September 13, 2026 | 13 min read beehiiv and Substack are the two platforms most writers shortlist when they start a newsletter (if Mailchimp is also on your list, we\u2019ve compared beehiiv vs Mailchimp separately), and the choice usually comes down to one question: do you want [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>beehiiv vs Substack (2026): Fees, Features &amp; Which Wins<\/title>\n<meta name=\"description\" content=\"beehiiv vs Substack compared across 10 rounds: fees (0% vs 10%), design, growth tools, automation, SEO and pricing. beehiiv wins 7\u20133. 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