{"id":6136,"date":"2026-10-08T04:55:35","date_gmt":"2026-10-08T04:55:35","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=6136"},"modified":"2026-10-09T19:22:13","modified_gmt":"2026-10-09T19:22:13","slug":"cheap-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing","title":{"rendered":"9 Cheapest Email Marketing Services in 2026 (Real Prices Compared)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: September 2026 | Pricing checked on September 30, 2026 | 10 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Cheap&#8221; is the most misleading word in email marketing pricing. Almost every tool has a low starting price. What matters is what you pay once your list reaches 1,000, 5,000 or 10,000 contacts, and what the cheap plan leaves out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So we skipped the headline prices. We moved the pricing slider on each vendor\u2019s site to 1,000, 5,000 and 10,000 contacts and wrote down the monthly price. We also checked the free plans, sending limits and the features each cheap plan removes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our pick for most small businesses is <strong>Mailercloud<\/strong>. It\u2019s free for 1,000 contacts and $10\/month for 5,000 contacts with unlimited sends, the lowest price we found at that size. At 10,000 contacts, EmailOctopus and Zoho Campaigns are slightly cheaper, and we say where each one wins.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n  <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> <strong>Mailercloud is the cheapest full-featured email marketing service in 2026<\/strong> for most small businesses: free for 1,000 contacts and <strong>$10\/month for 5,000<\/strong> with unlimited sends (Mailchimp Essentials: $75). At 10,000 contacts, <strong>EmailOctopus ($44.50)<\/strong> and <strong>Zoho Campaigns ($49)<\/strong> are slightly cheaper than Mailercloud ($50). <strong>Brevo<\/strong> is cheapest for big lists you email rarely, and <strong>Kit<\/strong> has the biggest free plan (10,000 subscribers, no automation).<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#What_%E2%80%9CCheap%E2%80%9D_Should_Mean_in_Email_Marketing\" >What &#8220;Cheap&#8221; Should Mean in Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#How_We_Compared_Prices\" >How We Compared Prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#Cheapest_Email_Marketing_Services_at_a_Glance\" >Cheapest Email Marketing Services at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#1_Mailercloud_%E2%80%94_Cheapest_Overall_for_Small_Businesses\" >1. Mailercloud \u2014 Cheapest Overall for Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#2_EmailOctopus_%E2%80%94_Cheapest_at_10000_Contacts\" >2. EmailOctopus \u2014 Cheapest at 10,000 Contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#3_Zoho_Campaigns_%E2%80%94_Cheapest_for_Zoho_Users\" >3. Zoho Campaigns \u2014 Cheapest for Zoho Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#4_Brevo_%E2%80%94_Cheapest_for_Large_Lists_You_Email_Rarely\" >4. Brevo \u2014 Cheapest for Large Lists You Email Rarely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#5_Moosend_%E2%80%94_Cheapest_for_Automation-Heavy_Senders\" >5. Moosend \u2014 Cheapest for Automation-Heavy Senders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#6_MailerLite_%E2%80%94_Cheapest_Polished_All-Rounder\" >6. MailerLite \u2014 Cheapest Polished All-Rounder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#7_Kit_%E2%80%94_Cheapest_Free_Plan_for_Big_Newsletter_Lists\" >7. Kit \u2014 Cheapest Free Plan for Big Newsletter Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#8_Sender_%E2%80%94_Big_Free_Plan_With_Popups\" >8. Sender \u2014 Big Free Plan With Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#9_Mailchimp_Essentials_%E2%80%94_Cheapest_Way_to_Stay_on_Mailchimp\" >9. Mailchimp Essentials \u2014 Cheapest Way to Stay on Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#Price_Comparison_at_1000_5000_and_10000_Contacts\" >Price Comparison at 1,000, 5,000 and 10,000 Contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#The_Mailercloud_View_Dont_Pay_for_Contacts_Who_Dont_Open\" >The Mailercloud View: Don\u2019t Pay for Contacts Who Don\u2019t Open<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#How_to_Choose_the_Cheapest_Tool_for_You\" >How to Choose the Cheapest Tool for You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\/#Final_Verdict\" >Final Verdict<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-cheap-should-mean-in-email-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_%E2%80%9CCheap%E2%80%9D_Should_Mean_in_Email_Marketing\"><\/span>What &#8220;Cheap&#8221; Should Mean in Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cheap tool is only cheap if it still does the job. Before you compare prices, check four things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price at your list size, not the starting price.<\/strong> A tool that starts at $9 can cost $90 at 10,000 contacts.<\/li>\n\n\n\n<li><strong>Sending limits.<\/strong> Some cheap plans cap monthly emails at 5x or 10x your contacts. Others are unlimited.<\/li>\n\n\n\n<li><strong>Automation on the cheap plan.<\/strong> A welcome series is the email that pays for everything else. Some entry plans limit or remove it.<\/li>\n\n\n\n<li><strong>Deliverability.<\/strong> A cheap tool that lands in spam costs more than an expensive one that reaches the inbox. Since 2024, Gmail and Yahoo require <a href=\"https:\/\/support.google.com\/a\/answer\/81126\" target=\"_blank\" rel=\"noopener nofollow\">SPF, DKIM and DMARC authentication<\/a> for bulk senders, so check that your tool makes this easy.<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fffbea;border:1px solid #f6e05e;border-radius:8px;padding:14px 18px;margin:22px 0;\"><p style=\"margin:0;font-size:15px;color:#2d3748;line-height:1.65;\"><strong>Sidenote:<\/strong> Unsubscribed and bounced contacts count towards your bill on several platforms. Clean your list before you compare prices, or you\u2019ll pay to store people who will never open an email.<\/p><\/div>\n\n\n\n<h2 id=\"how-we-compared-prices\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_We_Compared_Prices\"><\/span>How We Compared Prices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Monthly price at 1,000, 5,000 and 10,000 contacts<\/strong>, taken from each vendor\u2019s pricing slider on September 30, 2026, on monthly billing.<\/li>\n\n\n\n<li><strong>Free plan limits:<\/strong> contacts, monthly emails and branding.<\/li>\n\n\n\n<li><strong>What the cheapest paid plan includes:<\/strong> automation, templates, A\/B testing and support.<\/li>\n\n\n\n<li><strong>Hidden costs:<\/strong> add-ons for branding removal, extra users or SMS.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"cheapest-email-marketing-services-at-a-glance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cheapest_Email_Marketing_Services_at_a_Glance\"><\/span>Cheapest Email Marketing Services at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:860px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Tool<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Best For<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Free Plan<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Price at 5,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Price at 10,000<\/th><\/tr><\/thead>\n    <tbody>\n      <tr style=\"background:linear-gradient(90deg,#ebf8ff 0%,#fff 100%);border-left:4px solid #2b6cb0;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Mailercloud<span style=\"display:inline-block;background:#2b6cb0;color:#fff;font-size:10px;font-weight:700;padding:2px 7px;border-radius:20px;margin-left:6px;vertical-align:middle;letter-spacing:0.3px;text-transform:uppercase;\">Our Pick<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Cheapest overall<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">1,000 contacts<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"font-weight:700;color:#276749;white-space:nowrap;\">$10\/mo<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$50\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">EmailOctopus<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Cheapest at 10K<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,500 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31.50\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"font-weight:700;color:#276749;white-space:nowrap;\">$44.50\/mo<\/span><\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Zoho Campaigns<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Zoho users<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,000 contacts<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Brevo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Big lists, few sends<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">300 emails\/day<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $9 (by emails)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">By emails<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Moosend<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Automation on a budget<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">30-day trial<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$48\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$88\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">MailerLite<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Polished all-rounder<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">250 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Kit<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Free newsletters<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">10,000 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89\/mo (Creator)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$139\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Sender<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Free plan with popups<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,500 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Low-cost<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Low-cost<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Mailchimp<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Integrations<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">250 contacts<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$75\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$110\/mo<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h2 id=\"1-mailercloud-cheapest-overall-for-small-businesses\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mailercloud_%E2%80%94_Cheapest_Overall_for_Small_Businesses\"><\/span>1. Mailercloud \u2014 Cheapest Overall for Small Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1376\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-scaled.png\" alt=\"mailercloud\" class=\"wp-image-5929\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-150x81.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-768x413.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-1536x825.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.mailercloud.com__gclidCjwKCAiAqKbMBhBmEiwAZ3UboNvMW0-bRPDolc-ML66oo1Y5WicgifiOi4YalH6UsC06o9vFc3U0uBoCIkgQAvD_BwE-edited-2048x1100.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailercloud is the cheapest full-featured email marketing service at 5,000 contacts in 2026.<\/strong> Premium costs $10\/month for 5,000 contacts with unlimited sends. Mailchimp Essentials costs $75 at the same size, MailerLite\u2019s Comfort plan $49 and Moosend $48.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan is also one of the more useful ones. You get 1,000 contacts and 12,000 emails a month, enough to send a weekly newsletter plus a welcome series without paying anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Low price doesn\u2019t mean a stripped-down tool. You get a <a href=\"https:\/\/www.mailercloud.com\/features\/drag-and-drop-email-template-builder\/\">drag-and-drop builder<\/a>, a <a href=\"https:\/\/www.mailercloud.com\/features\/email-template-gallery\/\">template gallery<\/a>, <a href=\"https:\/\/www.mailercloud.com\/features\/email-automation\/\">visual automation<\/a>, <a href=\"https:\/\/www.mailercloud.com\/features\/segmentation\/\">segmentation<\/a> and signup forms. Premium adds A\/B testing, AI subject lines and 25 advanced automations. The built-in <a href=\"https:\/\/www.mailercloud.com\/features\/inbox-tracker\/\">Inbox Tracker<\/a> shows whether your campaigns land in the inbox, Promotions or spam. Most cheap tools don\u2019t offer that at any price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailercloud isn\u2019t the cheapest at every size. At 10,000 contacts it costs $50\/month, a little more than EmailOctopus ($44.50) and Zoho Campaigns ($49). And it\u2019s email only: there\u2019s no SMS channel.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: 1,000 contacts, 12,000 emails a month<\/li>\n\n\n\n<li>Premium: unlimited sends from $10\/month (5,000 contacts)<\/li>\n\n\n\n<li>Drag-and-drop builder, template gallery and custom HTML editor<\/li>\n\n\n\n<li>Visual automation builder (25 advanced automations on Premium)<\/li>\n\n\n\n<li>Behaviour and engagement segmentation, A\/B testing, AI subject lines<\/li>\n\n\n\n<li>Inbox Tracker and built-in email verifier<\/li>\n\n\n\n<li>Shopify, WooCommerce and Magento integrations<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Mailercloud Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>$10\/month for 5,000 contacts with unlimited sends, the lowest price we found at that size<\/li>\n    <li>Free plan that actually sends: 1,000 contacts, 12,000 emails a month<\/li>\n    <li>Visual automation, segmentation and A\/B testing included<\/li>\n    <li>Inbox Tracker shows inbox vs Promotions vs spam placement<\/li>\n    <li>Built-in email verifier to keep your list (and bill) clean<\/li>\n    <li>30% off on annual billing<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Mailercloud Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>$50 at 10,000 contacts, a few dollars above EmailOctopus and Zoho Campaigns<\/li>\n    <li>Email only: no SMS channel<\/li>\n    <li>Smaller integration library than Mailchimp<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free for 1,000 contacts; Premium from <strong>$10\/month<\/strong> for 5,000 contacts; $50 at 10,000 (30% off annually).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_cheap_email_marketing\">Free for 1,000 contacts; Premium from $10\/month for 5,000 contacts; $50 at 10,000<\/a>. 30% off on annual billing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Small businesses with 1,000\u201310,000 contacts that want full features at the lowest price.<\/p>\n\n\n\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px;background:#fff;border:1px solid #d6e4f5;border-left:4px solid #2b6cb0;border-radius:10px;padding:16px 20px;margin:24px 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <div style=\"display:flex;align-items:center;gap:12px;flex:1 1 320px;\"><p style=\"margin:0;font-size:14.5px;color:#2d3748;line-height:1.5;\"><strong>Try Mailercloud free<\/strong> &mdash; 1,000 contacts and 12,000 emails a month, then $10\/month for 5,000 contacts.<\/p><\/div>\n  <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_cheap_email_marketing_mid\" style=\"display:inline-block;background:#2b6cb0;color:#fff;font-size:14px;font-weight:600;text-decoration:none;padding:10px 20px;border-radius:999px;white-space:nowrap;\">Sign up free&nbsp;&rarr;<\/a>\n<\/div>\n\n\n\n<h2 id=\"2-emailoctopus-cheapest-at-10000-contacts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_EmailOctopus_%E2%80%94_Cheapest_at_10000_Contacts\"><\/span>2. EmailOctopus \u2014 Cheapest at 10,000 Contacts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/emailoctopus-edited.png\" alt=\"emailoctopus\" class=\"wp-image-6019\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/emailoctopus-edited.png 1901w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/emailoctopus-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/emailoctopus-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/emailoctopus-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><figcaption class=\"wp-element-caption\">emailoctopus<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">EmailOctopus is a simple newsletter tool with low prices. On monthly billing, Pro costs $13.50 at 1,000 subscribers, $31.50 at 5,000 and $44.50 at 10,000. That makes it the cheapest paid plan we found at 10,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan is generous too: 2,500 subscribers and 10,000 emails a month. The editor is clean, and you get templates, forms, landing pages and simple automation sequences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trade-off is depth. Automations are basic sequences, not branching workflows. On the free plan, emails carry EmailOctopus branding and reports only go back 30 days.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: 2,500 subscribers, 10,000 emails a month<\/li>\n\n\n\n<li>Pro from $10\/month (500 subscribers) on monthly billing<\/li>\n\n\n\n<li>Clean editor, templates, forms and landing pages<\/li>\n\n\n\n<li>Simple automation sequences<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>EmailOctopus Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Cheapest paid plan at 10,000 subscribers ($44.50\/month)<\/li>\n    <li>Large free plan: 2,500 subscribers<\/li>\n    <li>Simple, clean editor that\u2019s easy to learn<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>EmailOctopus Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Automation is basic compared with Mailercloud or MailerLite<\/li>\n    <li>Free plan shows EmailOctopus branding<\/li>\n    <li>Limited reporting history on the free plan<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 2,500 subscribers; Pro <strong>$13.50<\/strong> at 1,000, $31.50 at 5,000, $44.50 at 10,000 (monthly billing).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Simple newsletters with 5,000\u201310,000 subscribers.<\/p>\n\n\n\n<h2 id=\"3-zoho-campaigns-cheapest-for-zoho-users\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Zoho_Campaigns_%E2%80%94_Cheapest_for_Zoho_Users\"><\/span>3. Zoho Campaigns \u2014 Cheapest for Zoho Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited.png\" alt=\"Zoho Campaigns\" class=\"wp-image-5617\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited.png 1901w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Zoho-Campaigns-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><figcaption class=\"wp-element-caption\">Zoho Campaigns<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zoho Campaigns is part of the Zoho suite, so it fits best if you already use Zoho CRM or Zoho Books. The Forever Free plan covers 2,000 contacts and 6,000 emails a month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid pricing is low. On monthly billing the Standard plan costs $7 at 1,000 contacts, $31 at 5,000 and $49 at 10,000, with 25% off if you pay yearly. You get a drag-and-drop editor, templates, autoresponders, A\/B testing and sign-up forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The interface feels busier than newer tools, and the best features, such as advanced automation and dynamic content, sit on the Professional plan. If you don\u2019t use other Zoho apps, the sync advantage disappears.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forever Free plan: 2,000 contacts, 6,000 emails a month<\/li>\n\n\n\n<li>Standard: unlimited emails, autoresponders, A\/B testing<\/li>\n\n\n\n<li>Deep sync with Zoho CRM and other Zoho apps<\/li>\n\n\n\n<li>25% off on annual billing<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Zoho Campaigns Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Very low price at 1,000 contacts ($7\/month)<\/li>\n    <li>Free plan covers 2,000 contacts<\/li>\n    <li>Native sync with Zoho CRM<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Zoho Campaigns Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Interface is busier than newer tools<\/li>\n    <li>Advanced automation needs the Professional plan<\/li>\n    <li>Less useful if you don\u2019t use other Zoho apps<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 2,000 contacts; Standard <strong>$7<\/strong> at 1,000, $31 at 5,000, $49 at 10,000 (monthly billing).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Businesses already running on Zoho.<\/p>\n\n\n\n<h2 id=\"4-brevo-cheapest-for-large-lists-you-email-rarely\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Brevo_%E2%80%94_Cheapest_for_Large_Lists_You_Email_Rarely\"><\/span>4. Brevo \u2014 Cheapest for Large Lists You Email Rarely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1318\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-scaled.png\" alt=\"brevo\" class=\"wp-image-6073\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-150x77.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-768x396.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-1536x791.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/www.brevo_.com__gsxidzweb8S4ReOK3O7ps_xidzweb8S4ReOK3O7gad_source1-1-edited-2048x1055.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brevo (formerly Sendinblue) charges by emails sent, not by contacts. Every plan allows unlimited contacts. If you have a big list but only send once or twice a month, that can be the cheapest option by far.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan allows 300 emails a day. Starter begins at $9\/month for 5,000 emails, and Standard at $18\/month adds marketing automation, A\/B testing and landing pages. Brevo also includes SMS and WhatsApp, with credits sold separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pricing model works against frequent senders. Two newsletters a month to 10,000 contacts is 20,000 emails, and the price rises with every send. Removing the Brevo logo costs extra on Starter ($12\/month).<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited contacts; pay by monthly email volume<\/li>\n\n\n\n<li>Free plan: 300 emails a day<\/li>\n\n\n\n<li>Email, SMS and WhatsApp in one account<\/li>\n\n\n\n<li>Built-in CRM<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Brevo Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Unlimited contacts on every plan<\/li>\n    <li>Cheapest for big lists you email rarely<\/li>\n    <li>SMS and WhatsApp in the same account<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Brevo Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Gets expensive if you send often<\/li>\n    <li>Automation and A\/B testing need Standard ($18\/month)<\/li>\n    <li>Brevo logo on Starter unless you pay $12\/month extra<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free with 300 emails\/day; Starter from <strong>$9\/month<\/strong> (5,000 emails); Standard from $18\/month.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Large lists that get one or two emails a month.<\/p>\n\n\n\n<h2 id=\"5-moosend-cheapest-for-automation-heavy-senders\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Moosend_%E2%80%94_Cheapest_for_Automation-Heavy_Senders\"><\/span>5. Moosend \u2014 Cheapest for Automation-Heavy Senders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png\" alt=\"moosend\" class=\"wp-image-4164\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-scaled.png 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-150x85.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-768x435.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-1536x870.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/04\/moosend.com_-2048x1160.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moosend puts almost everything on one paid plan. Pro includes unlimited emails, the automation workflow builder, landing pages and subscription forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On monthly billing Pro costs $16 at 1,000 subscribers, $48 at 5,000 and $88 at 10,000. Annual billing saves 20% ($13, $38 and $70). There\u2019s a 30-day free trial but no free plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moosend\u2019s automation recipes are strong for the price, with triggers for page visits, purchases and custom events. The downsides are the missing free plan and a smaller integration library than MailerLite or Mailchimp.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited emails on Pro<\/li>\n\n\n\n<li>Visual automation builder with prebuilt recipes<\/li>\n\n\n\n<li>Landing pages and subscription forms<\/li>\n\n\n\n<li>30-day free trial, no credit card<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Moosend Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Strong automation included at a low price<\/li>\n    <li>Unlimited emails on every paid tier<\/li>\n    <li>20% off on annual billing<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Moosend Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>No free plan, just a 30-day trial<\/li>\n    <li>$88\/month at 10,000 subscribers on monthly billing<\/li>\n    <li>Smaller integration library<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Pro <strong>$16<\/strong> at 1,000, $48 at 5,000, $88 at 10,000 (monthly); 20% off annually.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Small teams that want automation without paying for a premium tier.<\/p>\n\n\n\n<h2 id=\"6-mailerlite-cheapest-polished-all-rounder\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_MailerLite_%E2%80%94_Cheapest_Polished_All-Rounder\"><\/span>6. MailerLite \u2014 Cheapest Polished All-Rounder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1895\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1.png\" alt=\"mailerlite\" class=\"wp-image-6026\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1.png 1895w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1-768x372.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailerlite-edited-1-1536x745.png 1536w\" sizes=\"auto, (max-width: 1895px) 100vw, 1895px\" \/><figcaption class=\"wp-element-caption\">mailerlite<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite is known for a clean editor and good design. It includes landing pages, a website builder, forms and popups. Its plans were renamed this year: <strong>Comfort<\/strong> replaces Growing Business, and <strong>Power<\/strong> replaces Advanced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On monthly billing, Comfort costs $19 at 1,000 subscribers, $49 at 5,000 and $89 at 10,000. Power costs $39, $69 and $129. Annual billing saves 10%. Comfort sends up to 10 emails per subscriber per month and includes 50 automations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite is good value for what you get, but it\u2019s no longer the budget pick it once was. The free plan has shrunk to 250 subscribers and 2,500 emails a month.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean drag-and-drop editor and templates<\/li>\n\n\n\n<li>Landing pages, website builder, forms and popups<\/li>\n\n\n\n<li>50 automations on Comfort; unlimited on Power<\/li>\n\n\n\n<li>Large native integration library<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>MailerLite Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Polished editor and good-looking templates<\/li>\n    <li>Landing pages and website builder included<\/li>\n    <li>Strong integration library<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>MailerLite Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan limited to 250 subscribers<\/li>\n    <li>$89\/month at 10,000 subscribers on Comfort<\/li>\n    <li>Comfort caps monthly sends at 10x your subscribers<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 250 subscribers; Comfort <strong>$19<\/strong> at 1,000, $49 at 5,000, $89 at 10,000 (monthly); 10% off annually.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Design-minded small businesses that want an all-in-one tool. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailerlite-alternatives\">MailerLite alternatives<\/a> if price is the issue.<\/p>\n\n\n\n<h2 id=\"7-kit-cheapest-free-plan-for-big-newsletter-lists\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Kit_%E2%80%94_Cheapest_Free_Plan_for_Big_Newsletter_Lists\"><\/span>7. Kit \u2014 Cheapest Free Plan for Big Newsletter Lists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2488\" height=\"1288\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited.png\" alt=\"kit\" class=\"wp-image-5783\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited.png 2488w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited-150x78.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited-768x398.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited-1536x795.png 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/kit.com_-1-edited-2048x1060.png 2048w\" sizes=\"auto, (max-width: 2488px) 100vw, 2488px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kit (formerly ConvertKit) has the biggest free plan here: up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. You can also sell digital products and paid subscriptions on the free plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The catch is that the free plan has no automation. Visual automations and email sequences need the Creator plan, which costs $39 at 1,000 subscribers, $89 at 5,000 and $139 at 10,000 on monthly billing. That\u2019s the most expensive paid plan in this list.<\/p>\n\n\n\n<h3 id=\"key-features\" class=\"wp-block-heading\">Key features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: up to 10,000 subscribers, unlimited broadcasts<\/li>\n\n\n\n<li>Sell digital products and subscriptions<\/li>\n\n\n\n<li>Visual automations and sequences on Creator<\/li>\n\n\n\n<li>Free migration on paid plans<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Kit Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free for up to 10,000 subscribers (broadcasts only)<\/li>\n    <li>Built-in selling for creators<\/li>\n    <li>Unlimited sending on every plan<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Kit Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>No automations or sequences on the free plan<\/li>\n    <li>Creator costs $139\/month at 10,000 subscribers<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 10,000 subscribers; Creator <strong>$39<\/strong> at 1,000, $89 at 5,000, $139 at 10,000 (monthly).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Creators who only need to send a newsletter, for free. For a closer look, read our <a href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-vs-convertkit\">Mailchimp vs ConvertKit<\/a> comparison.<\/p>\n\n\n\n<h2 id=\"8-sender-big-free-plan-with-popups\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Sender_%E2%80%94_Big_Free_Plan_With_Popups\"><\/span>8. Sender \u2014 Big Free Plan With Popups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Sender-edited.png\" alt=\"Sender\" class=\"wp-image-6075\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Sender-edited.png 1901w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Sender-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Sender-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/Sender-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><figcaption class=\"wp-element-caption\">Sender<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sender\u2019s free plan covers 2,500 subscribers and 15,000 emails a month, with no credit card. It includes a drag-and-drop builder, popups, signup forms and automation, all on the free tier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid plans are low-cost. Standard starts at $9\/month for 500 subscribers on annual billing, and Sender often runs a 30% first-year discount. Standard sends up to 12x your subscriber count per month and adds SMS, A\/B testing and unlimited landing pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sender is a smaller company, so the integration library and third-party help content are thinner than MailerLite\u2019s or Mailchimp\u2019s.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Sender Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan: 2,500 subscribers and 15,000 emails<\/li>\n    <li>Popups and automation included free<\/li>\n    <li>Low-cost paid plans with SMS<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Sender Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Fewer integrations than bigger platforms<\/li>\n    <li>First-year discounts make long-term cost harder to compare<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 2,500 subscribers; Standard from <strong>$9\/month<\/strong> (500 subscribers, annual billing).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> New lists that want to stay on a free plan as long as possible.<\/p>\n\n\n\n<h2 id=\"9-mailchimp-essentials-cheapest-way-to-stay-on-mailchimp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Mailchimp_Essentials_%E2%80%94_Cheapest_Way_to_Stay_on_Mailchimp\"><\/span>9. Mailchimp Essentials \u2014 Cheapest Way to Stay on Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1902\" height=\"902\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailchimp-edited-1.png\" alt=\"mailchimp\" class=\"wp-image-6071\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailchimp-edited-1.png 1902w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailchimp-edited-1-150x71.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailchimp-edited-1-768x364.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/09\/mailchimp-edited-1-1536x728.png 1536w\" sizes=\"auto, (max-width: 1902px) 100vw, 1902px\" \/><figcaption class=\"wp-element-caption\">mailchimp<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp isn\u2019t cheap, but Essentials is its lowest-priced paid plan, and many businesses stay for the integrations. There are 300+ native connections, more than any other tool here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentials costs $13 at 500 contacts, $26.50 at 1,500, $75 at 5,000 and $110 at 10,000 on monthly billing. Standard, which adds full Customer Journeys automation, costs $45, $100 and $135 at the same sizes. The free plan covers 250 contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp also counts unsubscribed contacts towards your plan unless you archive them. If you\u2019re on Mailchimp mainly out of habit, it\u2019s the plan with the most to gain from switching. Read our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailchimp-alternatives\">Mailchimp alternatives<\/a> for cheaper options.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Mailchimp Essentials Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>300+ native integrations<\/li>\n    <li>Familiar, well-documented platform<\/li>\n    <li>Solid templates and reporting<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Mailchimp Essentials Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>$75\/month at 5,000 contacts, 7.5x Mailercloud<\/li>\n    <li>Full automation needs Standard<\/li>\n    <li>Unsubscribed contacts can count towards your bill<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 250 contacts; Essentials <strong>$26.50<\/strong> at 1,500, $75 at 5,000, $110 at 10,000 (monthly).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Businesses whose other tools only connect to Mailchimp.<\/p>\n\n\n\n<h2 id=\"price-comparison-at-1000-5000-and-10000-contacts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Price_Comparison_at_1000_5000_and_10000_Contacts\"><\/span>Price Comparison at 1,000, 5,000 and 10,000 Contacts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly billing, from each vendor\u2019s pricing slider on September 30, 2026. Brevo prices by emails sent rather than contacts, so it isn\u2019t in this table.<\/p>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"><table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:750px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"><thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Platform (plan)<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">1,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">5,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">10,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Sending limit<\/th><\/tr><\/thead><tbody><tr style=\"background:linear-gradient(90deg,#ebf8ff 0%,#fff 100%);border-left:4px solid #2b6cb0;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Mailercloud (Premium)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">Free<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">$10<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">$50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">Unlimited on Premium<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">EmailOctopus (Pro)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$13.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$44.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10x subscribers<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Zoho Campaigns (Standard)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$7<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Unlimited<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Moosend (Pro)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$16<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$48<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$88<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Unlimited<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">MailerLite (Comfort)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$19<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10x subscribers<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Mailchimp (Essentials)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$26.50 (1,500)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$75<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$110<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10x contacts<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Kit (Creator)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$39<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$139<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Unlimited<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Across a year at 5,000 contacts, Mailercloud costs $120. MailerLite Comfort costs $588 and Mailchimp Essentials $900.<\/p>\n\n\n\n<h2 id=\"the-mailercloud-view-dont-pay-for-contacts-who-dont-open\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Mailercloud_View_Dont_Pay_for_Contacts_Who_Dont_Open\"><\/span>The Mailercloud View: Don\u2019t Pay for Contacts Who Don\u2019t Open<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cheapest way to cut your email bill isn\u2019t switching tools. It\u2019s paying only for contacts who still want to hear from you. Here\u2019s what we\u2019d do before you compare plans:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Verify the list.<\/strong> Use one of the <a href=\"https:\/\/www.mailercloud.com\/blog\/best-email-verification-services\">best email verification services<\/a> to remove addresses that bounce or no longer exist. High bounce rates also hurt your sender reputation, which you can monitor in <a href=\"https:\/\/postmaster.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Postmaster Tools<\/a>.<\/li>\n\n\n\n<li><strong>Sunset inactive contacts.<\/strong> Send a short re-engagement email to anyone who hasn\u2019t opened in six months, then suppress those who don\u2019t respond. Apple\u2019s <a href=\"https:\/\/support.apple.com\/guide\/iphone\/use-mail-privacy-protection-iphf084865c7\/ios\" target=\"_blank\" rel=\"noopener nofollow\">Mail Privacy Protection<\/a> inflates opens, so use clicks as your main signal.<\/li>\n\n\n\n<li><strong>Make unsubscribing easy.<\/strong> A one-click unsubscribe (<a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc8058\" target=\"_blank\" rel=\"noopener nofollow\">RFC 8058<\/a>) is now required by Gmail and Yahoo for bulk senders. It also keeps people from marking you as spam.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A smaller, cleaner list often drops you a pricing tier. On most tools, going from 5,500 to 4,800 contacts saves more each year than any discount code.<\/p>\n\n\n\n<h2 id=\"how-to-choose-the-cheapest-tool-for-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Cheapest_Tool_for_You\"><\/span>How to Choose the Cheapest Tool for You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Under 1,000 contacts:<\/strong> Mailercloud\u2019s free plan (1,000 contacts, 12,000 emails) or Kit\u2019s free plan if you only send newsletters.<\/li>\n\n\n\n<li><strong>1,000\u20135,000 contacts:<\/strong> Mailercloud at $10\/month is the lowest price with full automation.<\/li>\n\n\n\n<li><strong>Around 10,000 contacts:<\/strong> EmailOctopus ($44.50), Zoho Campaigns ($49) and Mailercloud ($50) are within a few dollars of each other. Pick on features.<\/li>\n\n\n\n<li><strong>Huge list, few sends:<\/strong> Brevo, because you pay per email, not per contact.<\/li>\n\n\n\n<li><strong>Lots of integrations:<\/strong> Mailchimp Essentials, if you accept the higher price.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever you choose, stay compliant. Cheap tools still need a physical address and an unsubscribe link in every email under the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener nofollow\">CAN-SPAM Act<\/a>. If you have EU subscribers, you also need clear consent under <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener nofollow\">GDPR<\/a>.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"what-is-the-cheapest-email-marketing-service\" class=\"wp-block-heading\">What is the cheapest email marketing service?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailercloud is the cheapest full-featured email marketing service in 2026 for most small businesses.<\/strong> It\u2019s free for 1,000 contacts and $10\/month for 5,000 contacts with unlimited sends. At 10,000 contacts, EmailOctopus ($44.50) and Zoho Campaigns ($49) are slightly cheaper.<\/p>\n\n\n\n<h3 id=\"is-there-a-free-email-marketing-service\" class=\"wp-block-heading\">Is there a free email marketing service?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes. Mailercloud (1,000 contacts, 12,000 emails a month), Sender (2,500 subscribers), EmailOctopus (2,500), Zoho Campaigns (2,000) and Kit (10,000, no automation) all have free plans that let you send.<\/strong> Brevo\u2019s free plan allows 300 emails a day. For free tools beyond email, see our list of the <a href=\"https:\/\/www.mailercloud.com\/blog\/free-marketing-tools\">best free marketing tools<\/a>.<\/p>\n\n\n\n<h3 id=\"how-much-does-email-marketing-cost-per-month\" class=\"wp-block-heading\">How much does email marketing cost per month?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most small businesses pay between $10 and $90 a month for 5,000\u201310,000 contacts.<\/strong> At 5,000 contacts, prices range from $10 (Mailercloud) to $89 (Kit Creator) on monthly billing.<\/p>\n\n\n\n<h3 id=\"is-mailchimp-the-cheapest-option\" class=\"wp-block-heading\">Is Mailchimp the cheapest option?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No. At 5,000 contacts, Mailchimp Essentials costs $75\/month, compared with $10 on Mailercloud and $31.50 on EmailOctopus.<\/strong> Mailchimp\u2019s main advantage is its integrations, not price.<\/p>\n\n\n\n<h3 id=\"whats-the-cheapest-way-to-send-emails-to-a-large-list\" class=\"wp-block-heading\">What\u2019s the cheapest way to send emails to a large list?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you send rarely, Brevo is cheapest because it charges per email, not per contact.<\/strong> If you send weekly, a contact-based plan with unlimited sends, like Mailercloud Premium, usually works out cheaper.<\/p>\n\n\n\n<h3 id=\"do-cheap-email-tools-have-worse-deliverability\" class=\"wp-block-heading\">Do cheap email tools have worse deliverability?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Not necessarily. Deliverability depends more on authentication and list quality than on price.<\/strong> Set up SPF, DKIM and DMARC (see <a href=\"https:\/\/dmarc.org\/\" target=\"_blank\" rel=\"noopener nofollow\">dmarc.org<\/a>), verify your list and check inbox placement before big sends.<\/p>\n\n\n\n<h2 id=\"final-verdict\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cheapest email marketing service depends on your list size. <strong>Mailercloud<\/strong> is the best value for most small businesses: free for 1,000 contacts and $10\/month for 5,000, with automation, segmentation and inbox placement tracking included. EmailOctopus and Zoho Campaigns are a little cheaper at 10,000 contacts. Brevo suits big lists you email rarely. Kit\u2019s free plan is hard to beat if you only need newsletters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more options, see our guide to <a href=\"https:\/\/www.mailercloud.com\/blog\/email-marketing-for-small-business\">email marketing for small business<\/a>.<\/p>\n\n\n\n<div style=\"background:#ebf4ff;border-radius:14px;padding:clamp(28px,3.6vw,40px) clamp(20px,3vw,36px);margin:36px 0;text-align:center;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <p style=\"margin:0 0 10px 0;font-size:clamp(20px,2.4vw,27px);line-height:1.25;letter-spacing:-0.015em;font-weight:400;color:#111827;\">Pay $10, not $75, for 5,000 contacts &mdash; <strong style=\"font-weight:800;\">try Mailercloud free<\/strong><\/p>\n  <p style=\"margin:0 0 20px 0;font-size:13.5px;color:#4a5568;\"><span style=\"color:#f6ad55;letter-spacing:1px;\">\u2605\u2605\u2605\u2605\u2605<\/span>&nbsp; 4.5\/5 on G2, Capterra &amp; Trustpilot &middot; Trusted by 35,000+ businesses<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:10px;justify-content:center;\">\n    <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_cheap_email_marketing\" style=\"display:inline-block;background:#111827;color:#ffffff;font-size:15px;font-weight:600;text-decoration:none;padding:12px 26px;border-radius:999px;\" onmouseover=\"this.style.background='#2b6cb0'\" onmouseout=\"this.style.background='#111827'\">Start free with Mailercloud&nbsp;&nbsp;&rarr;<\/a>\n    <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_cheap_email_marketing\" style=\"display:inline-block;background:transparent;color:#111827;font-size:15px;font-weight:600;text-decoration:none;padding:11px 24px;border-radius:999px;border:1.5px solid #111827;\">See pricing<\/a>\n  <\/div>\n  <p style=\"margin:14px 0 0 0;font-size:12.5px;color:#4a5568;\">Free for 1,000 contacts &middot; No credit card &middot; Unlimited sends on Premium<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: September 2026 | Pricing checked on September 30, 2026 | 10 min read &#8220;Cheap&#8221; is the most misleading word in email marketing pricing. Almost every tool has a low starting price. What matters is what you pay once your list reaches 1,000, 5,000 or 10,000 contacts, and what the cheap plan leaves out. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Cheapest Email Marketing Services in 2026 (Real Prices)<\/title>\n<meta name=\"description\" content=\"Compare the cheapest email marketing services at 1K, 5K and 10K contacts. 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