{"id":6250,"date":"2026-10-09T19:07:48","date_gmt":"2026-10-09T19:07:48","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=6250"},"modified":"2026-10-09T19:09:34","modified_gmt":"2026-10-09T19:09:34","slug":"mailchimp-review","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/mailchimp-review","title":{"rendered":"Mailchimp Review 2026: Pricing, Features, Pros &#038; Cons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: October 2026 | Pricing checked on October 9, 2026 | 9 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the best-known name in email marketing. It\u2019s owned by Intuit, connects to more apps than almost any other tool, and is often the first platform a small business tries. It\u2019s also one of the platforms people most often leave, usually because of price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this review we look at what Mailchimp does well, where it falls short, and what it really costs in 2026, using the prices on its pricing page at 500, 1,500, 5,000 and 10,000 contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short verdict:<\/strong> Mailchimp is a strong, well-documented platform with excellent integrations and solid automation on Standard. The free plan is now very small (250 contacts), and paid plans get expensive as your list grows. It\u2019s worth it if you need its integrations; otherwise you can get similar features for less.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n  <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> <strong>Mailchimp is worth it if you need its 300+ integrations or the automation on its Standard plan.<\/strong> The free plan now covers just 250 contacts and 500 emails a month. Paid plans start at <strong>$13\/month (Essentials)<\/strong> and $20\/month (Standard) for 500 contacts, but reach $75 and $100 at 5,000 contacts. Unsubscribed contacts count towards your limit.<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Mailchimp_at_a_Glance\" >Mailchimp at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Mailchimp_Pricing_in_2026\" >Mailchimp Pricing in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#What_Mailchimp_Does_Well\" >What Mailchimp Does Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Where_Mailchimp_Falls_Short\" >Where Mailchimp Falls Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Deliverability\" >Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Mailchimp_Pros_and_Cons\" >Mailchimp Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Who_Mailchimp_Is_Best_For\" >Who Mailchimp Is Best For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#How_Mailchimp_Compares\" >How Mailchimp Compares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\/#Looking_for_a_Cheaper_Alternative\" >Looking for a Cheaper Alternative?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"mailchimp-at-a-glance\"><span class=\"ez-toc-section\" id=\"Mailchimp_at_a_Glance\"><\/span>Mailchimp at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:520px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\"><\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Mailchimp<\/th><\/tr><\/thead>\n    <tbody>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Best for<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Businesses that need integrations<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Owner<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Intuit (since 2021)<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Free plan<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">250 contacts, 500 emails\/month<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Essentials<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $13\/month (500 contacts); $75 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Standard<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $20\/month (500 contacts); $100 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Premium<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $350\/month<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Monthly sends<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10x \/ 12x \/ 15x your contacts<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Automation<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">4-step flows on Essentials; 200 flows on Standard<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Integrations<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">300+ native<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Our verdict<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><strong>Capable and well connected, but expensive as you grow<\/strong><\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mailchimp-pricing-in-2026\"><span class=\"ez-toc-section\" id=\"Mailchimp_Pricing_in_2026\"><\/span>Mailchimp Pricing in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp has four plans: Free, Essentials, Standard and Premium. Paid prices depend on your contact count. On monthly billing:<\/p>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"><table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:600px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"><thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Contacts<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Essentials<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Standard<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Premium<\/th><\/tr><\/thead><tbody><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">500<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$13<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$20<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$350<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">1,500<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$26.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$45<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$350<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">5,000<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$75<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$100<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$350<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">10,000<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$110<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$135<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$350+<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What each plan includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free:<\/strong> 250 contacts, 500 emails a month (max 250 a day), 1 user, no automation flows, and email support for the first 30 days only.<\/li>\n\n\n<li><strong>Essentials:<\/strong> sends up to 10x your contacts each month, 3 users, 3 audiences, simple automation flows (up to 4 steps), and 24\/7 email and chat support.<\/li>\n\n\n<li><strong>Standard:<\/strong> sends up to 12x your contacts, 5 users, 5 audiences, up to 200 automation flows, and 24\/7 email and chat support.<\/li>\n\n\n<li><strong>Premium:<\/strong> sends up to 15x your contacts, unlimited users and audiences, and phone and priority support.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essentials and Standard come with a 14-day free trial. If you go over your contact or send limit on a paid plan, Mailchimp charges overages. On the free plan, sending pauses until you upgrade or reduce your list.<\/p>\n\n\n\n<div style=\"background:#fffbea;border:1px solid #f6e05e;border-radius:8px;padding:14px 18px;margin:22px 0;\"><p style=\"margin:0;font-size:15px;color:#2d3748;line-height:1.65;\"><strong>Sidenote:<\/strong> Mailchimp counts unsubscribed and non-subscribed contacts in your audience towards your plan\u2019s contact limit. Archive contacts you no longer email, or you\u2019ll pay for people who can\u2019t receive your campaigns.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-mailchimp-does-well\"><span class=\"ez-toc-section\" id=\"What_Mailchimp_Does_Well\"><\/span>What Mailchimp Does Well<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"integrations\">Integrations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp connects natively to 300+ apps, including ecommerce platforms, CRMs, booking tools and form builders. If a tool you rely on has only one email integration, it\u2019s usually Mailchimp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automation-on-standard\">Automation on Standard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Journeys on Standard and Premium let you build branching automations based on behaviour, purchases and dates. With up to 200 flows on Standard, it\u2019s enough for most small and mid-sized businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"templates-testing-and-reporting\">Templates, testing and reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The editor is solid, with plenty of templates and brand tools. Standard adds A\/B testing, send-time optimisation and better reporting, and Premium adds multivariate testing and comparative reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"help-content\">Help content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp has one of the largest libraries of guides, tutorials and third-party help. Whatever you\u2019re stuck on, someone has written about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-mailchimp-falls-short\"><span class=\"ez-toc-section\" id=\"Where_Mailchimp_Falls_Short\"><\/span>Where Mailchimp Falls Short<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-free-plan-is-very-small\">The free plan is very small<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan now covers just 250 contacts and 500 emails a month, with no automation. It\u2019s fine for testing, but most businesses outgrow it in weeks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"price-grows-fast\">Price grows fast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At 5,000 contacts, Standard costs $100\/month and Essentials $75. At 10,000, it\u2019s $135 and $110. Many alternatives charge a fraction of that for similar features. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\">cheap email marketing<\/a> comparison.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"real-automation-needs-standard\">Real automation needs Standard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essentials limits automation flows to 4 steps. If a welcome series and an abandoned cart flow are your main goals, you\u2019ll need Standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"phone-support-only-on-premium\">Phone support only on Premium<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Free users get email support for 30 days. Essentials and Standard get 24\/7 email and chat, and phone support starts at $350\/month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deliverability\"><span class=\"ez-toc-section\" id=\"Deliverability\"><\/span>Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp has a good deliverability reputation and handles authentication for its sending domains. Your own results still depend on list quality. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. See <a href=\"https:\/\/support.google.com\/a\/answer\/81126\" target=\"_blank\" rel=\"noopener nofollow\">Google\u2019s sender guidelines<\/a>, <a href=\"https:\/\/senders.yahooinc.com\/best-practices\/\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo\u2019s best practices<\/a> and <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc8058\" target=\"_blank\" rel=\"noopener nofollow\">RFC 8058<\/a> on one-click unsubscribe. Set up DMARC for your domain (<a href=\"https:\/\/dmarc.org\/\" target=\"_blank\" rel=\"noopener nofollow\">dmarc.org<\/a>) and track your reputation in <a href=\"https:\/\/postmaster.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Postmaster Tools<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mailchimp-pros-and-cons\"><span class=\"ez-toc-section\" id=\"Mailchimp_Pros_and_Cons\"><\/span>Mailchimp Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Mailchimp Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>300+ native integrations, the most in the category<\/li>\n    <li>Strong branching automation on Standard (up to 200 flows)<\/li>\n    <li>Good templates, A\/B testing and reporting<\/li>\n    <li>Huge library of guides and third-party help<\/li>\n    <li>14-day free trial on Essentials and Standard<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Mailchimp Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan limited to 250 contacts and 500 emails a month<\/li>\n    <li>Expensive at scale: $100\/month for 5,000 contacts on Standard<\/li>\n    <li>Unsubscribed contacts count towards your contact limit<\/li>\n    <li>Essentials limits automation to 4-step flows<\/li>\n    <li>Phone support only on Premium ($350\/month)<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free (250 contacts); Essentials from <strong>$13\/month<\/strong>; Standard from $20\/month; Premium from $350\/month.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-mailchimp-is-best-for\"><span class=\"ez-toc-section\" id=\"Who_Mailchimp_Is_Best_For\"><\/span>Who Mailchimp Is Best For<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Businesses that need its integrations<\/strong>, especially with niche booking, ecommerce or CRM tools.<\/li>\n\n\n<li><strong>Teams that want proven automation<\/strong> and are happy to pay for Standard.<\/li>\n\n\n<li><strong>Marketers who value lots of help content<\/strong> and a familiar interface.<\/li>\n\n\n<li><strong>Nonprofits<\/strong> that already use Mailchimp, although it no longer offers an ongoing nonprofit discount (see our <a href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-alternatives-for-nonprofits\">Mailchimp alternatives for nonprofits<\/a>).<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a weaker fit for budget-conscious small businesses with growing lists, and for anyone who only needs simple newsletters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-mailchimp-compares\"><span class=\"ez-toc-section\" id=\"How_Mailchimp_Compares\"><\/span>How Mailchimp Compares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-vs-convertkit\">Mailchimp vs ConvertKit (Kit)<\/a>: Kit is better for creators selling products.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/klaviyo-vs-mailchimp\">Klaviyo vs Mailchimp<\/a>: Klaviyo is stronger for ecommerce data.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-mailchimp\">MailerLite vs Mailchimp<\/a>: MailerLite is cheaper with a similar editor.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/hubspot-vs-mailchimp\">HubSpot vs Mailchimp<\/a>: HubSpot adds a full CRM, at a much higher price.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/brevo-vs-mailchimp\">Brevo vs Mailchimp<\/a>: Brevo charges by emails sent and includes SMS.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/constant-contact-vs-mailchimp\">Constant Contact vs Mailchimp<\/a>: Constant Contact offers phone support on every plan.<\/li>\n\n\n<li>See our full list of <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailchimp-alternatives\">Mailchimp alternatives<\/a>.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every campaign, on any tool, needs an unsubscribe link and a physical address under the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener nofollow\">CAN-SPAM Act<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"is-mailchimp-still-worth-it-in-2026\">Is Mailchimp still worth it in 2026?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailchimp is worth it if you need its integrations or its Standard-plan automation.<\/strong> For simple newsletters or growing lists on a budget, cheaper tools offer similar features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-much-does-mailchimp-cost\">How much does Mailchimp cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On monthly billing, Essentials starts at $13\/month and Standard at $20\/month for 500 contacts.<\/strong> At 5,000 contacts they cost $75 and $100. Premium starts at $350\/month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"is-mailchimp-free\">Is Mailchimp free?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailchimp has a free plan for up to 250 contacts and 500 emails a month (250 per day).<\/strong> It doesn\u2019t include automation flows, and support ends after 30 days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"does-mailchimp-charge-for-unsubscribed-contacts\">Does Mailchimp charge for unsubscribed contacts?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes. Unsubscribed and non-subscribed contacts in your audience count towards your contact limit.<\/strong> Archive them to keep your bill down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whats-the-difference-between-mailchimp-essentials-and-standard\">What\u2019s the difference between Mailchimp Essentials and Standard?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Standard adds full Customer Journeys automation (up to 200 flows), more users and audiences, and higher send limits (12x vs 10x contacts).<\/strong> Essentials limits automation flows to 4 steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-best-mailchimp-alternatives\">What are the best Mailchimp alternatives?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailercloud, MailerLite, Brevo and Kit are popular alternatives.<\/strong> See our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailchimp-alternatives\">Mailchimp alternatives<\/a> guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-verdict\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is still a capable, well-supported email platform with the best integration library in the category and strong automation on Standard. The trade-off is price: the free plan is tiny, and paid plans cost $100\/month or more at 5,000 contacts once you need real automation. It\u2019s the right choice if your tools depend on it; otherwise, shop around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"looking-for-a-cheaper-alternative\"><span class=\"ez-toc-section\" id=\"Looking_for_a_Cheaper_Alternative\"><\/span>Looking for a Cheaper Alternative?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want Mailchimp-style automation without Mailchimp prices, <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_mailchimp\">Mailercloud<\/a> is free for 1,000 contacts and 12,000 emails a month. Premium costs $10\/month for 5,000 contacts with unlimited sends and 25 advanced automations. Mailchimp Standard costs $100 at the same size.<\/p>\n\n\n\n<div style=\"background:#ebf4ff;border-radius:14px;padding:clamp(28px,3.6vw,40px) clamp(20px,3vw,36px);margin:36px 0;text-align:center;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <p style=\"margin:0 0 10px 0;font-size:clamp(20px,2.4vw,27px);line-height:1.25;letter-spacing:-0.015em;font-weight:400;color:#111827;\">Pay $10, not $100, for 5,000 contacts &mdash; <strong style=\"font-weight:800;\">try Mailercloud free<\/strong><\/p>\n  <p style=\"margin:0 0 20px 0;font-size:13.5px;color:#4a5568;\"><span style=\"color:#f6ad55;letter-spacing:1px;\">\u2605\u2605\u2605\u2605\u2605<\/span>&nbsp; 4.5\/5 on G2, Capterra &amp; Trustpilot &middot; Trusted by 35,000+ businesses<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:10px;justify-content:center;\">\n    <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_mailchimp\" style=\"display:inline-block;background:#111827;color:#ffffff;font-size:15px;font-weight:600;text-decoration:none;padding:12px 26px;border-radius:999px;\" onmouseover=\"this.style.background='#2b6cb0'\" onmouseout=\"this.style.background='#111827'\">Start free with Mailercloud&nbsp;&nbsp;&rarr;<\/a>\n    <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_mailchimp\" style=\"display:inline-block;background:transparent;color:#111827;font-size:15px;font-weight:600;text-decoration:none;padding:11px 24px;border-radius:999px;border:1.5px solid #111827;\">See pricing<\/a>\n  <\/div>\n  <p style=\"margin:14px 0 0 0;font-size:12.5px;color:#4a5568;\">Free for 1,000 contacts &middot; No credit card &middot; Unlimited sends on Premium<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Last updated: October 2026 | Pricing checked on October 9, 2026 | 9 min read Mailchimp is the best-known name in email marketing. It\u2019s owned by Intuit, connects to more apps than almost any other tool, and is often the first platform a small business tries. It\u2019s also one of the platforms people most often [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":6292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailchimp Review 2026: Pricing, Features, Pros &amp; Cons<\/title>\n<meta name=\"description\" content=\"Our Mailchimp review covers 2026 pricing at 500 to 10,000 contacts, the Free, Essentials, Standard and Premium plans, automation, support, pros and cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailchimp Review 2026: Pricing, Features, Pros &amp; 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