{"id":6370,"date":"2026-10-23T10:57:11","date_gmt":"2026-10-23T10:57:11","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=6370"},"modified":"2026-10-23T10:59:24","modified_gmt":"2026-10-23T10:59:24","slug":"email-newsletter-software","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software","title":{"rendered":"8 Best Email Newsletter Software in 2026 (Free &#038; Paid Compared)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: October 2026 | Pricing checked on October 15, 2026 | 10 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picking newsletter software used to be simple: you chose Mailchimp. Now there are platforms built for very different kinds of newsletters. Some are made for writers who want paid subscriptions. Some are for creators who sell products. Others are for businesses that send a monthly update to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We compared eight email newsletter platforms on what matters for a newsletter: <strong>the writing and design experience<\/strong>, <strong>list growth tools<\/strong>, <strong>ways to earn money<\/strong>, <strong>free plans<\/strong> and <strong>price at 1,000, 5,000 and 10,000 subscribers<\/strong>. Prices come from each vendor\u2019s pricing page on October 15, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our pick for businesses that send a regular newsletter is <strong>Mailercloud<\/strong>. It\u2019s free for 1,000 subscribers and $10\/month for 5,000 with unlimited sends. If you\u2019re a writer building a paid newsletter, beehiiv, Kit or Substack fit better, and we explain why.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n  <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> <strong>Mailercloud is the best email newsletter software for businesses in 2026<\/strong>: free for 1,000 subscribers and $10\/month for 5,000 with unlimited sends. <strong>beehiiv<\/strong> is best for newsletter businesses (ad network, 0% fee on paid subscriptions), <strong>Kit<\/strong> for creators selling products (free up to 10,000 subscribers), and <strong>Substack<\/strong> for writers who want a free start (it takes 10% of paid revenue).<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#What_Kind_of_Newsletter_Are_You_Running\" >What Kind of Newsletter Are You Running?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#How_We_Compared\" >How We Compared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#Email_Newsletter_Software_at_a_Glance\" >Email Newsletter Software at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#Price_Comparison_at_1000_5000_and_10000_Subscribers\" >Price Comparison at 1,000, 5,000 and 10,000 Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#The_Mailercloud_View_Five_Habits_of_Newsletters_People_Open\" >The Mailercloud View: Five Habits of Newsletters People Open<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\/#Final_Verdict\" >Final Verdict<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-kind-of-newsletter-are-you-running\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Kind_of_Newsletter_Are_You_Running\"><\/span>What Kind of Newsletter Are You Running?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start here, because it decides the shortlist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A business newsletter<\/strong> (product news, tips, offers for customers). You need a good editor, segmentation, automation and low cost per subscriber. \u2192 Mailercloud, MailerLite, EmailOctopus, Mailchimp.<\/li>\n\n\n\n<li><strong>A creator newsletter that sells products<\/strong> (courses, templates, coaching). You need built-in selling and automations. \u2192 Kit.<\/li>\n\n\n\n<li><strong>A media-style newsletter<\/strong> (the newsletter <em>is<\/em> the product, funded by ads or paid subscriptions). You need growth tools, a website and monetisation. \u2192 beehiiv, Substack.<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fffbea;border:1px solid #f6e05e;border-radius:8px;padding:14px 18px;margin:22px 0;\"><p style=\"margin:0;font-size:15px;color:#2d3748;line-height:1.65;\"><strong>Sidenote:<\/strong> Whatever you choose, list quality matters more than the tool. Gmail and Yahoo now require bulk senders to authenticate their domain, keep spam complaints low and offer one-click unsubscribe. See <a href=\"https:\/\/support.google.com\/a\/answer\/81126\" target=\"_blank\" rel=\"noopener nofollow\">Google\u2019s sender guidelines<\/a> and <a href=\"https:\/\/senders.yahooinc.com\/best-practices\/\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo\u2019s best practices<\/a>.<\/p><\/div>\n\n\n\n<h2 id=\"how-we-compared\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_We_Compared\"><\/span>How We Compared<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Editor and templates:<\/strong> how quickly can you build a good-looking issue?<\/li>\n\n\n\n<li><strong>Growth:<\/strong> signup forms, landing pages, referrals and recommendations.<\/li>\n\n\n\n<li><strong>Monetisation:<\/strong> paid subscriptions, ads and product sales.<\/li>\n\n\n\n<li><strong>Free plan<\/strong> limits.<\/li>\n\n\n\n<li><strong>Price at 1,000, 5,000 and 10,000 subscribers<\/strong>, monthly billing where shown.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"email-newsletter-software-at-a-glance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Newsletter_Software_at_a_Glance\"><\/span>Email Newsletter Software at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:860px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Platform<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Best For<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Free Plan<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Price at 5,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Price at 10,000<\/th><\/tr><\/thead>\n    <tbody>\n      <tr style=\"background:linear-gradient(90deg,#ebf8ff 0%,#fff 100%);border-left:4px solid #2b6cb0;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Mailercloud<span style=\"display:inline-block;background:#2b6cb0;color:#fff;font-size:10px;font-weight:700;padding:2px 7px;border-radius:20px;margin-left:6px;vertical-align:middle;letter-spacing:0.3px;text-transform:uppercase;\">Our Pick<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Business newsletters<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">1,000 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"font-weight:700;color:#276749;white-space:nowrap;\">$10\/mo<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$50\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">beehiiv<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Newsletter businesses<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,500 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Lite from $49 (yearly)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Scales<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Kit<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Creators selling products<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">10,000 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$139\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Substack<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Free paid newsletters<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">Free<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10% of paid revenue<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10% of paid revenue<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">MailerLite<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Design for small teams<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">250 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">EmailOctopus<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Simple, low cost<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,500 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31.50\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"font-weight:700;color:#276749;white-space:nowrap;\">$44.50\/mo<\/span><\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Mailchimp<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Integrations<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#d69e2e;font-weight:600;\">250 contacts<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$75\/mo<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$110\/mo<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Sender<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Big free plan<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\"><span style=\"color:#276749;font-weight:600;\">2,500 subs<\/span><\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Low-cost<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Low-cost<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h3 id=\"1-mailercloud-best-newsletter-software-for-businesses\" class=\"wp-block-heading\">1. Mailercloud \u2014 Best Newsletter Software for Businesses<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1909\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailercloud-templates-edited-1.png\" alt=\"mailercloud-templates\" class=\"wp-image-6430\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailercloud-templates-edited-1.png 1909w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailercloud-templates-edited-1-150x72.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailercloud-templates-edited-1-768x370.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailercloud-templates-edited-1-1536x739.png 1536w\" sizes=\"auto, (max-width: 1909px) 100vw, 1909px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailercloud is the best email newsletter software for businesses in 2026.<\/strong> It\u2019s free for 1,000 subscribers and 12,000 emails a month, then $10\/month for 5,000 subscribers with unlimited sends. Kit Creator costs $89 at that size and MailerLite $49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.mailercloud.com\/features\/drag-and-drop-email-template-builder\/\">drag-and-drop builder<\/a> and <a href=\"https:\/\/www.mailercloud.com\/features\/email-template-gallery\/\">template gallery<\/a> make it quick to build a branded issue, and the <a href=\"https:\/\/www.mailercloud.com\/features\/custom-html-editor\">custom HTML editor<\/a> is there if you have your own design. <a href=\"https:\/\/www.mailercloud.com\/features\/web-form-builder\/\">Signup forms<\/a> grow the list, a welcome <a href=\"https:\/\/www.mailercloud.com\/features\/email-automation\/\">automation<\/a> greets new subscribers, and <a href=\"https:\/\/www.mailercloud.com\/features\/segmentation\/\">segmentation<\/a> lets you send each topic to the readers who want it. The <a href=\"https:\/\/www.mailercloud.com\/features\/inbox-tracker\/\">Inbox Tracker<\/a> shows whether each issue lands in the inbox, Promotions or spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailercloud isn\u2019t built for paid newsletters. There\u2019s no paywall, ad network or hosted newsletter website. If your newsletter is the product you sell, look at beehiiv or Substack.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key features<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free plan: 1,000 subscribers, 12,000 emails a month<\/li>\n\n\n\n<li>Premium: unlimited sends from $10\/month (5,000 subscribers)<\/li>\n\n\n\n<li>Drag-and-drop builder, template gallery and custom HTML editor<\/li>\n\n\n\n<li>Signup forms, welcome automation and segmentation<\/li>\n\n\n\n<li>A\/B testing and AI subject lines on Premium<\/li>\n\n\n\n<li>Inbox Tracker and built-in email verifier<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Mailercloud Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free for 1,000 subscribers; $10\/month for 5,000 with unlimited sends<\/li>\n    <li>Drag-and-drop builder, template gallery and custom HTML editor<\/li>\n    <li>Signup forms, welcome automation and topic segmentation<\/li>\n    <li>Inbox Tracker shows inbox vs Promotions vs spam for each issue<\/li>\n    <li>A\/B testing and AI subject lines on Premium<\/li>\n    <li>30% off on annual billing<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Mailercloud Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>No paywall or paid-subscription features<\/li>\n    <li>No ad network or hosted newsletter website<\/li>\n    <li>Smaller integration library than Mailchimp<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free for 1,000 subscribers; Premium from <strong>$10\/month<\/strong> for 5,000 (30% off annually).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_newsletter_software\">Free for 1,000 subscribers; Premium from $10\/month for 5,000<\/a>, 30% off annually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Businesses sending a regular customer newsletter on a budget.<\/p>\n\n\n\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px;background:#fff;border:1px solid #d6e4f5;border-left:4px solid #2b6cb0;border-radius:10px;padding:16px 20px;margin:24px 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <div style=\"display:flex;align-items:center;gap:12px;flex:1 1 320px;\"><p style=\"margin:0;font-size:14.5px;color:#2d3748;line-height:1.5;\"><strong>Try Mailercloud free<\/strong> &mdash; build and send your newsletter to 1,000 subscribers free, then $10\/month for 5,000.<\/p><\/div>\n  <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_newsletter_software_mid\" style=\"display:inline-block;background:#2b6cb0;color:#fff;font-size:14px;font-weight:600;text-decoration:none;padding:10px 20px;border-radius:999px;white-space:nowrap;\">Sign up free&nbsp;&rarr;<\/a>\n<\/div>\n\n\n\n<h3 id=\"2-beehiiv-best-for-newsletter-businesses\" class=\"wp-block-heading\">2. beehiiv \u2014 Best for Newsletter Businesses<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/beehiiv-templates-edited.png\" alt=\"beehiiv-templates\" class=\"wp-image-6432\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/beehiiv-templates-edited.png 1900w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/beehiiv-templates-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/beehiiv-templates-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/beehiiv-templates-edited-1536x743.png 1536w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">beehiiv is built for people whose newsletter <em>is<\/em> the business. It includes a hosted newsletter website, a recommendation network to grow your list, paid subscriptions and an ad network that pays you to run sponsor placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan covers up to 2,500 subscribers. beehiiv recently renamed its plans: <strong>Lite<\/strong> costs $49\/month and <strong>Pro<\/strong> $95\/month on yearly billing at 1,000 subscribers, with up to 20% saved compared with monthly billing. beehiiv takes 0% of paid subscription revenue (Stripe\u2019s processing fees still apply).<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>beehiiv Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Built for growing and monetising a newsletter<\/li>\n    <li>Ad network and recommendation network<\/li>\n    <li>0% platform fee on paid subscriptions<\/li>\n    <li>Free up to 2,500 subscribers<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>beehiiv Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Paid plans start at $49\/month (yearly billing)<\/li>\n    <li>Less suited to business campaigns and automation<\/li>\n    <li>Branding removal needs Pro<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 2,500 subscribers; Lite from <strong>$49\/month<\/strong>; Pro from $95\/month (yearly billing, 1,000 subscribers).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Writers and media brands growing an independent newsletter. Compare it with Substack in our <a href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\">beehiiv vs Substack<\/a> guide.<\/p>\n\n\n\n<h3 id=\"3-kit-best-for-creators-who-sell-products\" class=\"wp-block-heading\">3. Kit \u2014 Best for Creators Who Sell Products<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1897\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/kit-templates-edited.png\" alt=\"kit-templates\" class=\"wp-image-6434\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/kit-templates-edited.png 1897w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/kit-templates-edited-150x73.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/kit-templates-edited-768x372.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/kit-templates-edited-1536x744.png 1536w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kit (formerly ConvertKit) is built for creators. You can sell digital products, paid newsletters and subscriptions on every plan, and the Recommendations network helps other creators send subscribers your way. If you\u2019re weighing creator tools, see our <a href=\"https:\/\/www.mailercloud.com\/blog\/convertkit-alternatives\">Kit alternatives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan covers up to 10,000 subscribers with unlimited broadcasts but no automations. Creator, which adds visual automations and sequences, costs $39\/month at 1,000 subscribers, $89 at 5,000 and $139 at 10,000 on monthly billing. Kit charges 3.5% + 30\u00a2 per sale.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Kit Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free for up to 10,000 subscribers (broadcasts)<\/li>\n    <li>Built-in selling on every plan<\/li>\n    <li>Strong creator automations on Creator<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Kit Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>No automations on the free plan<\/li>\n    <li>Expensive at scale: $139\/month at 10,000<\/li>\n    <li>Simpler, text-led email design<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free up to 10,000 subscribers; Creator <strong>$39<\/strong> at 1,000, $89 at 5,000, $139 at 10,000.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Creators selling courses, templates or coaching. See <a href=\"https:\/\/www.mailercloud.com\/blog\/mailerlite-vs-convertkit\">MailerLite vs Kit<\/a> for a head-to-head comparison.<\/p>\n\n\n\n<h3 id=\"4-substack-best-free-option-for-paid-writing\" class=\"wp-block-heading\">4. Substack \u2014 Best Free Option for Paid Writing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1364\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited.avif\" alt=\"substack-templates\" class=\"wp-image-6437\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited.avif 2500w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited-150x82.avif 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited-768x419.avif 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited-1536x838.avif 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/substack-templates-edited-2048x1117.avif 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Substack is free to use. Instead of charging a subscription, it takes 10% of paid subscription revenue, plus payment processing fees. You get a publication website, comments, podcasts and video, and the Substack app helps readers discover new newsletters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trade-off is control. Design options are limited, there\u2019s little segmentation or automation, and your brand lives inside Substack\u2019s network.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Substack Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free to start, with no monthly fee<\/li>\n    <li>Built-in discovery through the Substack app and network<\/li>\n    <li>Simple to publish posts, podcasts and video<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Substack Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Takes 10% of paid subscription revenue<\/li>\n    <li>Very limited design, segmentation and automation<\/li>\n    <li>Less control over your brand<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> <strong>Free<\/strong>; 10% of paid subscription revenue plus processing fees.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Writers who want to launch a paid newsletter with zero setup cost. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/substack-alternatives\">Substack alternatives<\/a> if you want more control.<\/p>\n\n\n\n<h3 id=\"5-mailerlite-best-design-for-small-teams\" class=\"wp-block-heading\">5. MailerLite \u2014 Best Design for Small Teams<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1519\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite.jpg\" alt=\"mailerlite-templates\" class=\"wp-image-6438\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite.jpg 2560w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite-150x89.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite-768x456.jpg 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite-1536x911.jpg 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailerlite-2048x1215.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MailerLite has one of the cleanest editors in the category, plus landing pages, a website builder, popups and a blog feature. It renamed its plans this year to <strong>Comfort<\/strong> and <strong>Power<\/strong>. For other options, see our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-mailerlite-alternatives\">MailerLite alternatives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On monthly billing, Comfort costs $19 at 1,000 subscribers, $49 at 5,000 and $89 at 10,000. The free plan covers 250 subscribers and 2,500 emails a month.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>MailerLite Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Clean editor and attractive templates<\/li>\n    <li>Landing pages, website builder and popups included<\/li>\n    <li>Good automation for the price<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>MailerLite Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan limited to 250 subscribers<\/li>\n    <li>Comfort caps sends at 10x your subscriber count<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free (250 subscribers); Comfort <strong>$19<\/strong> at 1,000, $49 at 5,000, $89 at 10,000.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Small teams who care about design.<\/p>\n\n\n\n<h3 id=\"6-emailoctopus-best-simple-low-cost-newsletter-tool\" class=\"wp-block-heading\">6. EmailOctopus \u2014 Best Simple, Low-Cost Newsletter Tool<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2388\" height=\"1464\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates.jpg\" alt=\"email-octopus-templates\" class=\"wp-image-6439\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates.jpg 2388w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates-150x92.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates-768x471.jpg 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates-1536x942.jpg 1536w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/email-octopus-templates-2048x1256.jpg 2048w\" sizes=\"auto, (max-width: 2388px) 100vw, 2388px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">EmailOctopus is simple and cheap. The free plan covers 2,500 subscribers and 10,000 emails a month, and Pro costs $13.50 at 1,000 subscribers, $31.50 at 5,000 and $44.50 at 10,000 on monthly billing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You get a clean editor, templates, forms and landing pages. Automation is limited to simple sequences, and free-plan emails carry EmailOctopus branding.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>EmailOctopus Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Large free plan: 2,500 subscribers<\/li>\n    <li>Low price at 10,000 subscribers ($44.50)<\/li>\n    <li>Easy to learn<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>EmailOctopus Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Basic automation<\/li>\n    <li>Branding on the free plan<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free (2,500 subscribers); Pro <strong>$13.50<\/strong> at 1,000, $31.50 at 5,000, $44.50 at 10,000.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Simple newsletters where cost matters most. See more options in our <a href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\">cheap email marketing<\/a> comparison.<\/p>\n\n\n\n<h3 id=\"7-mailchimp-best-for-integrations\" class=\"wp-block-heading\">7. Mailchimp \u2014 Best for Integrations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"919\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailchimp-templates-edited.png\" alt=\"mailchimp-templates\" class=\"wp-image-6441\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailchimp-templates-edited.png 1904w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailchimp-templates-edited-150x72.png 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailchimp-templates-edited-768x371.png 768w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/mailchimp-templates-edited-1536x741.png 1536w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the most familiar newsletter tool, with 300+ integrations, good templates and solid reporting. It\u2019s also expensive as your list grows. See how it compares with a creator platform in <a href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-mailchimp\">beehiiv vs Mailchimp<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan now covers just 250 contacts and 500 emails a month. On monthly billing, Essentials costs $26.50 at 1,500 contacts, $75 at 5,000 and $110 at 10,000. Unsubscribed contacts count towards your limit unless you archive them.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Mailchimp Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>300+ integrations<\/li>\n    <li>Familiar, well-documented platform<\/li>\n    <li>Good templates and reporting<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Mailchimp Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan limited to 250 contacts<\/li>\n    <li>$75\/month at 5,000 contacts on Essentials<\/li>\n    <li>Unsubscribed contacts count towards your bill<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free (250 contacts); Essentials <strong>$26.50<\/strong> at 1,500, $75 at 5,000, $110 at 10,000.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> Newsletters that need to connect to many other tools. Read our <a href=\"https:\/\/www.mailercloud.com\/blog\/mailchimp-review\">Mailchimp review<\/a> for more.<\/p>\n\n\n\n<h3 id=\"8-sender-best-large-free-plan\" class=\"wp-block-heading\">8. Sender \u2014 Best Large Free Plan<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1438\" height=\"923\" src=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/Sender-email-templates-gallery-edited.jpg\" alt=\"Sender-email-templates-gallery\" class=\"wp-image-6443\" srcset=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/Sender-email-templates-gallery-edited.jpg 1438w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/Sender-email-templates-gallery-edited-150x96.jpg 150w, https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/Sender-email-templates-gallery-edited-768x493.jpg 768w\" sizes=\"auto, (max-width: 1438px) 100vw, 1438px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sender\u2019s free plan includes 2,500 subscribers and 15,000 emails a month, with a drag-and-drop builder, popups and automation. Standard starts at $9\/month on annual billing and adds SMS and A\/B testing.<\/p>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>Sender Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Free plan: 2,500 subscribers, 15,000 emails a month<\/li>\n    <li>Popups and automation on the free plan<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>Sender Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Smaller integration library<\/li>\n    <li>First-year discounts make long-term cost harder to compare<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> Free (2,500 subscribers); Standard from <strong>$9\/month<\/strong> (annual billing).<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best for:<\/strong> New newsletters that want to stay free for as long as possible.<\/p>\n\n\n\n<h2 id=\"price-comparison-at-1000-5000-and-10000-subscribers\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Price_Comparison_at_1000_5000_and_10000_Subscribers\"><\/span>Price Comparison at 1,000, 5,000 and 10,000 Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Monthly billing unless noted, from each vendor\u2019s pricing page on October 15, 2026.<\/p>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\"><table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:750px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\"><thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Platform<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Free plan<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">1,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">5,000<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">10,000<\/th><\/tr><\/thead><tbody><tr style=\"background:linear-gradient(90deg,#ebf8ff 0%,#fff 100%);border-left:4px solid #2b6cb0;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Mailercloud<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">1,000 subscribers<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">Free<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">$10<\/td><td style=\"padding:13px 16px;font-size:13px;color:#276749;font-weight:700;vertical-align:middle;\">$50<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">EmailOctopus<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">2,500 subscribers<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$13.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$31.50<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$44.50<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">MailerLite (Comfort)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">250 subscribers<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$19<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Kit (Creator)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10,000 (broadcasts)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$39<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$89<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$139<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Mailchimp (Essentials)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">250 contacts<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$26.50 (1,500)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$75<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$110<\/td><\/tr><tr style=\"background:#f8fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">beehiiv (Lite)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">2,500 subscribers<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49 (yearly)<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Scales<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Scales<\/td><\/tr><tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;vertical-align:middle;\">Substack<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Free<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10% of paid revenue<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10% of paid revenue<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10% of paid revenue<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<h2 id=\"the-mailercloud-view-five-habits-of-newsletters-people-open\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Mailercloud_View_Five_Habits_of_Newsletters_People_Open\"><\/span>The Mailercloud View: Five Habits of Newsletters People Open<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pick one promise and keep it.<\/strong> &#8220;One useful marketing idea every Tuesday&#8221; beats &#8220;news and updates&#8221;. Our <a href=\"https:\/\/www.mailercloud.com\/blog\/newsletter-name-ideas-2026\">newsletter name ideas<\/a> can help you frame it.<\/li>\n\n\n\n<li><strong>Send on a schedule.<\/strong> Readers open what they expect.<\/li>\n\n\n\n<li><strong>Keep the design simple.<\/strong> One column, clear headings and one main call to action. See our <a href=\"https:\/\/www.mailercloud.com\/blog\/best-newsletter-design-ideas\">newsletter design ideas<\/a>.<\/li>\n\n\n\n<li><strong>Measure clicks, not just opens.<\/strong> Apple\u2019s <a href=\"https:\/\/support.apple.com\/guide\/iphone\/use-mail-privacy-protection-iphf084865c7\/ios\" target=\"_blank\" rel=\"noopener nofollow\">Mail Privacy Protection<\/a> inflates open rates, so clicks are the better signal.<\/li>\n\n\n\n<li><strong>Make leaving easy.<\/strong> A visible unsubscribe link and <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc8058\" target=\"_blank\" rel=\"noopener nofollow\">one-click unsubscribe<\/a> protect your sender reputation. Every issue also needs a postal address under the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener nofollow\">CAN-SPAM Act<\/a>, and EU subscribers need clear consent under <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener nofollow\">GDPR<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For more ideas, read our <a href=\"https:\/\/www.mailercloud.com\/blog\/8-tips-for-creating-an-email-newsletter-people-will-love-to-read\">tips for creating a newsletter people love to read<\/a>.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"what-is-the-best-email-newsletter-software\" class=\"wp-block-heading\">What is the best email newsletter software?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mailercloud is the best email newsletter software for businesses in 2026:<\/strong> free for 1,000 subscribers and $10\/month for 5,000 with unlimited sends. <strong>beehiiv<\/strong> is best for newsletter businesses, <strong>Kit<\/strong> for creators selling products and <strong>Substack<\/strong> for writers who want a free start with paid subscriptions.<\/p>\n\n\n\n<h3 id=\"what-is-the-best-free-newsletter-platform\" class=\"wp-block-heading\">What is the best free newsletter platform?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kit (10,000 subscribers, broadcasts only), beehiiv (2,500), Sender (2,500), EmailOctopus (2,500) and Mailercloud (1,000 subscribers, 12,000 emails a month) all have useful free plans.<\/strong> Substack is free but takes 10% of paid subscription revenue.<\/p>\n\n\n\n<h3 id=\"which-newsletter-platform-is-best-for-paid-subscriptions\" class=\"wp-block-heading\">Which newsletter platform is best for paid subscriptions?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>beehiiv and Substack are built for paid newsletters.<\/strong> beehiiv takes 0% of subscription revenue on paid plans; Substack is free but takes 10%. Kit also supports paid newsletters on every plan.<\/p>\n\n\n\n<h3 id=\"is-substack-better-than-beehiiv\" class=\"wp-block-heading\">Is Substack better than beehiiv?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Substack is simpler and free to start; beehiiv gives you more control, growth tools and monetisation.<\/strong> See our full <a href=\"https:\/\/www.mailercloud.com\/blog\/beehiiv-vs-substack\">beehiiv vs Substack<\/a> comparison.<\/p>\n\n\n\n<h3 id=\"how-much-does-newsletter-software-cost\" class=\"wp-block-heading\">How much does newsletter software cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From free to about $50\u2013$140 a month at 10,000 subscribers.<\/strong> At 5,000 subscribers, prices range from $10 (Mailercloud) to $89 (Kit Creator) on monthly billing.<\/p>\n\n\n\n<h3 id=\"can-i-move-my-newsletter-to-a-new-platform\" class=\"wp-block-heading\">Can I move my newsletter to a new platform?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes. Export your subscribers as a CSV, including tags and consent dates, and import them into the new tool.<\/strong> Import unsubscribes as suppressed contacts and send a short &#8220;we\u2019ve moved&#8221; note to keep engagement high.<\/p>\n\n\n\n<h2 id=\"final-verdict\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best email newsletter software depends on what your newsletter is for. <strong>Mailercloud<\/strong> is the best value for business newsletters: free for 1,000 subscribers and $10\/month for 5,000, with automation, segmentation and inbox tracking. Choose <strong>beehiiv<\/strong> or <strong>Substack<\/strong> if the newsletter is your product, <strong>Kit<\/strong> if you sell to your readers, and <strong>EmailOctopus<\/strong> or <strong>MailerLite<\/strong> for simple, design-friendly sending.<\/p>\n\n\n\n<div style=\"background:#ebf4ff;border-radius:14px;padding:clamp(28px,3.6vw,40px) clamp(20px,3vw,36px);margin:36px 0;text-align:center;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <p style=\"margin:0 0 10px 0;font-size:clamp(20px,2.4vw,27px);line-height:1.25;letter-spacing:-0.015em;font-weight:400;color:#111827;\">Send your newsletter to 5,000 readers for $10 &mdash; <strong style=\"font-weight:800;\">try Mailercloud free<\/strong><\/p>\n  <p style=\"margin:0 0 20px 0;font-size:13.5px;color:#4a5568;\"><span style=\"color:#f6ad55;letter-spacing:1px;\">\u2605\u2605\u2605\u2605\u2605<\/span>&nbsp; 4.5\/5 on G2, Capterra &amp; Trustpilot &middot; Trusted by 35,000+ businesses<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:10px;justify-content:center;\">\n    <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_newsletter_software\" style=\"display:inline-block;background:#111827;color:#ffffff;font-size:15px;font-weight:600;text-decoration:none;padding:12px 26px;border-radius:999px;\" onmouseover=\"this.style.background='#2b6cb0'\" onmouseout=\"this.style.background='#111827'\">Start free with Mailercloud&nbsp;&nbsp;&rarr;<\/a>\n    <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=listicle_newsletter_software\" style=\"display:inline-block;background:transparent;color:#111827;font-size:15px;font-weight:600;text-decoration:none;padding:11px 24px;border-radius:999px;border:1.5px solid #111827;\">See pricing<\/a>\n  <\/div>\n  <p style=\"margin:14px 0 0 0;font-size:12.5px;color:#4a5568;\">Free for 1,000 subscribers &middot; No credit card &middot; Unlimited sends on Premium<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: October 2026 | Pricing checked on October 15, 2026 | 10 min read Picking newsletter software used to be simple: you chose Mailchimp. Now there are platforms built for very different kinds of newsletters. Some are made for writers who want paid subscriptions. Some are for creators who sell products. Others are for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Best Email Newsletter Software in 2026 (Free &amp; Paid)<\/title>\n<meta name=\"description\" content=\"Compare the best email newsletter software and platforms: Mailercloud, beehiiv, Kit, Substack, MailerLite and more, on features, free plans and real prices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailercloud.com\/blog\/email-newsletter-software\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Best Email Newsletter Software in 2026 (Free &amp; 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