{"id":6516,"date":"2026-10-30T10:44:46","date_gmt":"2026-10-30T10:44:46","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=6516"},"modified":"2026-10-30T10:46:09","modified_gmt":"2026-10-30T10:46:09","slug":"activecampaign-review","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/activecampaign-review","title":{"rendered":"ActiveCampaign Review 2026: Pricing, Features, Pros &#038; Cons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: October 2026 | Pricing and ratings checked on October 28, 2026 | 9 min read<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign is best known for marketing automation. Founded in Chicago in 2003, it serves more than 150,000 businesses and has spent 2026 adding AI features that can build and run campaigns for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this review we look at what ActiveCampaign does well, where it falls short, and what it really costs in 2026, using the prices on its pricing page at 1,000 to 10,000 contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short verdict:<\/strong> ActiveCampaign has some of the most powerful automation in email marketing, plus 1,000+ integrations. It\u2019s expensive, there\u2019s no free plan, Starter is limited to email-only automations with 5 actions, and pipelines, SMS and transactional email cost extra.<\/p>\n\n\n\n<div style=\"background:#f0f4ff; border-left:4px solid #2B5CE6; padding:14px 20px; border-radius:0 6px 6px 0; margin:22px 0;\">\n  <p style=\"margin:0; font-size:15px; color:#2d3748; line-height:1.65;\"><strong>Quick Answer:<\/strong> ActiveCampaign is worth it if advanced automation is your priority and you have the budget. There\u2019s no free plan, only a 14-day trial. On monthly billing, Starter costs $19\/month, Plus $59, Pro $99 and Enterprise $179 for 1,000 contacts, rising to $99, $179, $259 and $469 at 5,000 contacts. Annual billing saves about 17\u201321%.<\/p>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#ActiveCampaign_at_a_Glance\" >ActiveCampaign at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#ActiveCampaign_Pricing_in_2026\" >ActiveCampaign Pricing in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#What_ActiveCampaign_Does_Well\" >What ActiveCampaign Does Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Where_ActiveCampaign_Falls_Short\" >Where ActiveCampaign Falls Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Deliverability\" >Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#ActiveCampaign_Pros_and_Cons\" >ActiveCampaign Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Who_ActiveCampaign_Is_Best_For\" >Who ActiveCampaign Is Best For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#How_ActiveCampaign_Compares\" >How ActiveCampaign Compares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Final_Verdict\" >Final Verdict<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\/#Looking_for_a_Simpler_Alternative\" >Looking for a Simpler Alternative?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_at_a_Glance\"><\/span>ActiveCampaign at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:10px 28px;margin:4px 0 22px;padding:14px 18px;border:1px solid #e2e8f0;border-radius:12px;background:#fff;\"><a href=\"https:\/\/www.g2.com\/products\/activecampaign\/reviews\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;white-space:nowrap;text-decoration:none;\"><strong style=\"font-size:14px;color:#FF492C;\">G2<\/strong><span style=\"position:relative;display:inline-block;font-size:17px;line-height:1;letter-spacing:1px;color:#d9d9d9;\">\u2605\u2605\u2605\u2605\u2605<span style=\"position:absolute;left:0;top:0;width:88%;overflow:hidden;color:#EBB233;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/span><span style=\"font-size:16px;font-weight:700;color:#111;\">4.4<\/span><span style=\"font-size:14px;color:#999;\">\/ 5<\/span><\/a><a href=\"https:\/\/www.capterra.co.uk\/software\/88296\/activecampaign\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;white-space:nowrap;text-decoration:none;\"><strong style=\"font-size:14px;color:#044D80;\">Capterra<\/strong><span style=\"position:relative;display:inline-block;font-size:17px;line-height:1;letter-spacing:1px;color:#d9d9d9;\">\u2605\u2605\u2605\u2605\u2605<span style=\"position:absolute;left:0;top:0;width:92%;overflow:hidden;color:#EBB233;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/span><span style=\"font-size:16px;font-weight:700;color:#111;\">4.6<\/span><span style=\"font-size:14px;color:#999;\">\/ 5<\/span><\/a><a href=\"https:\/\/www.trustpilot.com\/review\/activecampaign.com\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;white-space:nowrap;text-decoration:none;\"><strong style=\"font-size:14px;color:#00B67A;\">Trustpilot<\/strong><span style=\"position:relative;display:inline-block;font-size:17px;line-height:1;letter-spacing:1px;color:#d9d9d9;\">\u2605\u2605\u2605\u2605\u2605<span style=\"position:absolute;left:0;top:0;width:54%;overflow:hidden;color:#EBB233;\">\u2605\u2605\u2605\u2605\u2605<\/span><\/span><span style=\"font-size:16px;font-weight:700;color:#111;\">2.7<\/span><span style=\"font-size:14px;color:#999;\">\/ 5<\/span><\/a><\/div>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:520px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\"><\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">ActiveCampaign<\/th><\/tr><\/thead>\n    <tbody>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Best for<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Businesses that need advanced automation<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Company<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">ActiveCampaign (founded 2003, Chicago)<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Free plan<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">None; 14-day trial<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Starter<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $19\/month (1,000 contacts); $99 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Plus<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $59\/month; $179 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Pro<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $99\/month; $259 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Enterprise<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">From $179\/month; $469 at 5,000<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Sends<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">10x contacts (Starter, Plus); 12x Pro; 15x Enterprise<\/td><\/tr>\n      <tr style=\"border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">Our verdict<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">Best-in-class automation at a premium price<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_Pricing_in_2026\"><\/span>ActiveCampaign Pricing in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign has four plans: Starter, Plus, Pro and Enterprise. Prices depend on your contact count, starting at 1,000 contacts. On monthly billing:<\/p>\n\n\n\n<div style=\"max-width:100%;overflow-x:auto;margin:24px 0;border-radius:12px;box-shadow:0 4px 20px rgba(0,0,0,0.08);\">\n  <table style=\"width:100%;border-collapse:collapse;background:#fff;min-width:560px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;\">\n    <thead><tr style=\"background:linear-gradient(135deg,#1e3a5f 0%,#2b6cb0 100%);\"><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:12px 0 0 0;\">Contacts<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Starter<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Plus<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;\">Pro<\/th><th style=\"padding:14px 16px;text-align:left;font-size:13px;font-weight:600;color:#fff;letter-spacing:0.4px;white-space:nowrap;border-radius:0 12px 0 0;\">Enterprise<\/th><\/tr><\/thead>\n    <tbody>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">1,000<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$19<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$59<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$99<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$179<\/td><\/tr>\n      <tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">2,500<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$49<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$119<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$189<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$319<\/td><\/tr>\n      <tr style=\"background:#f7fafc;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">5,000<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$99<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$179<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$259<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$469<\/td><\/tr>\n      <tr style=\"background:#fff;border-bottom:1px solid #edf2f7;\"><td style=\"padding:13px 16px;font-size:13.5px;font-weight:700;color:#1a202c;white-space:nowrap;vertical-align:middle;\">10,000<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$189<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$239<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$469<\/td><td style=\"padding:13px 16px;font-size:13px;color:#4a5568;vertical-align:middle;\">$739<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What each plan includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Starter:<\/strong> 1 user, email-only automations limited to 5 actions each, 5 lists and basic support. No landing pages.<\/li>\n\n\n<li><strong>Plus:<\/strong> cross-channel automation, landing pages, AI writing and image tools, and more integrations. 1 user.<\/li>\n\n\n<li><strong>Pro:<\/strong> 3 users, automation maps, split and connected automations, predictive sending, conversion tracking and priority email and chat support.<\/li>\n\n\n<li><strong>Enterprise:<\/strong> 5 users, Salesforce and Microsoft Dynamics integrations, SSO, HIPAA support, an uptime SLA and a dedicated account team.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sends are capped at 10x your contacts on Starter and Plus, 12x on Pro and 15x on Enterprise, with overage at $0.005 per email. CRM pipelines, SMS, WhatsApp and transactional email are paid add-ons. Nonprofits get 20% off.<\/p>\n\n\n\n<div style=\"background:#fffbea;border:1px solid #f6e05e;border-radius:8px;padding:14px 18px;margin:22px 0;\"><p style=\"margin:0;font-size:15px;color:#2d3748;line-height:1.65;\"><strong>Sidenote:<\/strong> The 14-day trial lets you send only 100 emails, so you can test the builder but not a real campaign. ActiveCampaign also offers a 30-day money-back guarantee.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_ActiveCampaign_Does_Well\"><\/span>What ActiveCampaign Does Well<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Powerful automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign\u2019s automation builder is one of the most capable available. On Pro you get automation maps, split testing inside automations, connected automations and predictive sending.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1,000+ integrations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It connects to over 1,000 apps, so it fits into most sales and ecommerce stacks. SaaS teams can see how it fits in our <a href=\"https:\/\/www.mailercloud.com\/blog\/saas-email-marketing\">SaaS email marketing<\/a> guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI that does real work<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every plan includes AI credits, and 2026 updates added AI that can draft, build and adjust campaigns. Writing and image tools start on Plus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact data and scoring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contact profiles, custom fields, tags and (on higher plans) lead scoring and conversion tracking help sales and marketing work from the same data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_ActiveCampaign_Falls_Short\"><\/span>Where ActiveCampaign Falls Short<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Expensive as you grow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At 5,000 contacts, Plus costs $179\/month and Pro $259. At 10,000, Pro is $469. Most email-first tools cost a fraction of that. Our guide to <a href=\"https:\/\/www.mailercloud.com\/blog\/cheap-email-marketing\">cheap email marketing<\/a> compares lower-cost options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No free plan, tiny trial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no free plan, and the trial sends just 100 emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starter is very limited<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Starter allows email-only automations with up to 5 actions, 1 user and no landing pages, so most businesses need Plus or Pro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add-ons add up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM pipelines, SMS, WhatsApp and transactional email cost extra on top of the plan price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deliverability\"><\/span>Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign has a solid deliverability reputation, and higher plans add predictive sending to time emails for each contact. ActiveCampaign\u2019s results still depend on your list and your domain setup. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. See <a href=\"https:\/\/support.google.com\/a\/answer\/81126\" target=\"_blank\" rel=\"noopener nofollow\">Google\u2019s sender guidelines<\/a>, <a href=\"https:\/\/senders.yahooinc.com\/best-practices\/\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo\u2019s best practices<\/a> and <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/rfc8058\" target=\"_blank\" rel=\"noopener nofollow\">RFC 8058<\/a> on one-click unsubscribe. Set up DMARC for your domain (<a href=\"https:\/\/dmarc.org\/\" target=\"_blank\" rel=\"noopener nofollow\">dmarc.org<\/a>) and track your reputation in <a href=\"https:\/\/postmaster.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Postmaster Tools<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_Pros_and_Cons\"><\/span>ActiveCampaign Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:24px 28px;margin:22px 0;box-shadow:0 2px 8px rgba(0,0,0,0.04);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#c6f6d5;color:#22543d;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u2705<\/span>ActiveCampaign Pros:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>Some of the most powerful automation available<\/li>\n    <li>1,000+ integrations<\/li>\n    <li>AI tools on every plan<\/li>\n    <li>Contact scoring and conversion tracking on higher plans<\/li>\n    <li>20% nonprofit discount<\/li>\n  <\/ul>\n  <p style=\"margin:0 0 12px 0;font-size:16px;font-weight:700;color:#1a202c;\"><span style=\"display:inline-block;background:#fed7d7;color:#742a2a;font-size:15px;padding:3px 9px;border-radius:6px;margin-right:8px;\">\u274c<\/span>ActiveCampaign Cons:<\/p>\n  <ul style=\"margin:0 0 22px 0;padding-left:22px;color:#2d3748;font-size:14.5px;line-height:1.85;\">\n    <li>No free plan; trial sends only 100 emails<\/li>\n    <li>Expensive at scale: $259\/month for 5,000 contacts on Pro<\/li>\n    <li>Starter limits automations to 5 actions, email only<\/li>\n    <li>Pipelines, SMS and transactional email are add-ons<\/li>\n    <li>Low Trustpilot score (2.7)<\/li>\n  <\/ul>\n  <p style=\"margin:0;font-size:15px;color:#2d3748;padding:14px 16px;background:#f0f9ff;border-left:4px solid #2b6cb0;border-radius:6px;\"><span style=\"margin-right:6px;\">\ud83d\udcb0<\/span><strong>Pricing:<\/strong> No free plan. Starter from <strong>$19\/month<\/strong>; Plus from $59; Pro from $99; Enterprise from $179 (1,000 contacts, monthly). 20% off for nonprofits.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_ActiveCampaign_Is_Best_For\"><\/span>Who ActiveCampaign Is Best For<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Businesses whose growth depends on complex automation.<\/li>\n\n\n<li>B2B and ecommerce teams that want marketing and sales data in one place.<\/li>\n\n\n<li>Teams with the budget for Pro or Enterprise.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a weaker fit for small businesses that mostly send newsletters, and for anyone who needs a free plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_ActiveCampaign_Compares\"><\/span>How ActiveCampaign Compares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-vs-mailchimp\">ActiveCampaign vs Mailchimp<\/a>: Mailchimp is cheaper with more templates.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-vs-hubspot\">ActiveCampaign vs HubSpot<\/a>: HubSpot adds a full CRM at a higher price.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-vs-klaviyo\">ActiveCampaign vs Klaviyo<\/a>: Klaviyo is built for ecommerce data.<\/li>\n\n\n<li><a href=\"https:\/\/www.mailercloud.com\/blog\/email-marketing-automation-software\">Email marketing automation software<\/a>: other automation tools compared.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">See our full list of <a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-alternatives\">ActiveCampaign alternatives<\/a>. You can also compare our <a href=\"https:\/\/www.mailercloud.com\/blog\/getresponse-review\">GetResponse review<\/a> and <a href=\"https:\/\/www.mailercloud.com\/blog\/brevo-review\">Brevo review<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every campaign, on any tool, needs an unsubscribe link and a physical address under the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener nofollow\">CAN-SPAM Act<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is ActiveCampaign worth it in 2026?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ActiveCampaign is worth it if advanced automation drives your revenue and you can afford Plus or Pro.<\/strong> For simple newsletters, cheaper tools do the job.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much does ActiveCampaign cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On monthly billing for 1,000 contacts, Starter costs $19, Plus $59, Pro $99 and Enterprise $179.<\/strong> At 5,000 contacts they cost $99, $179, $259 and $469.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does ActiveCampaign have a free plan?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No. ActiveCampaign offers a 14-day free trial<\/strong> that can send up to 100 emails, plus a 30-day money-back guarantee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does ActiveCampaign include a CRM?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact profiles, tags and custom fields are included, but sales pipelines are a paid add-on.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does ActiveCampaign offer a nonprofit discount?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes, 20% off<\/strong> with proof of nonprofit status, applied to future payments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the best ActiveCampaign alternatives?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brevo, GetResponse and MailerLite are common, cheaper alternatives.<\/strong> See our <a href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-alternatives\">ActiveCampaign alternatives<\/a> guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign remains one of the strongest automation platforms, with 1,000+ integrations and useful AI tools. The trade-offs are price, no free plan, a limited Starter tier and paid add-ons for pipelines and SMS. Choose it if automation is central to your growth and you\u2019re ready to pay for Plus or Pro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_for_a_Simpler_Alternative\"><\/span>Looking for a Simpler Alternative?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you need solid automation without ActiveCampaign\u2019s price, <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_activecampaign\">Mailercloud<\/a> is worth testing. Mailercloud is free for 1,000 contacts and 12,000 emails a month. Premium costs $10\/month for 5,000 contacts with unlimited sends, 25 advanced automations, A\/B testing and AI subject lines. ActiveCampaign Plus costs $179 at the same size.<\/p>\n\n\n\n<div style=\"background:#ebf4ff;border-radius:14px;padding:clamp(28px,3.6vw,40px) clamp(20px,3vw,36px);margin:36px 0;text-align:center;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <p style=\"margin:0 0 10px 0;font-size:clamp(20px,2.4vw,27px);line-height:1.25;letter-spacing:-0.015em;font-weight:400;color:#111827;\">Automation from $10\/month &mdash; <strong style=\"font-weight:800;\">try Mailercloud free<\/strong><\/p>\n  <p style=\"margin:0 0 20px 0;font-size:13.5px;color:#4a5568;\"><span style=\"color:#EBB233;letter-spacing:1px;\">\u2605\u2605\u2605\u2605\u2605<\/span>&nbsp; 4.5 on G2 \u00b7 4.7 on Capterra \u00b7 4.4 on Trustpilot &middot; Trusted by 35,000+ businesses<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:10px;justify-content:center;\">\n    <a href=\"https:\/\/app.mailercloud.com\/register?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_activecampaign\" style=\"display:inline-block;background:#111827;color:#ffffff;font-size:15px;font-weight:600;text-decoration:none;padding:12px 26px;border-radius:999px;\">Start free&nbsp;&nbsp;&rarr;<\/a>\n    <a href=\"https:\/\/www.mailercloud.com\/pricing\/?source=blog&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=review_activecampaign\" style=\"display:inline-block;background:transparent;color:#111827;font-size:15px;font-weight:600;text-decoration:none;padding:11px 24px;border-radius:999px;border:1.5px solid #111827;\">See pricing<\/a>\n  <\/div>\n  <p style=\"margin:14px 0 0 0;font-size:12.5px;color:#4a5568;\">Free for 1,000 contacts &middot; No credit card &middot; $10\/month for 5,000<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: October 2026 | Pricing and ratings checked on October 28, 2026 | 9 min read ActiveCampaign is best known for marketing automation. Founded in Chicago in 2003, it serves more than 150,000 businesses and has spent 2026 adding AI features that can build and run campaigns for you. In this review we look [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":6535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ActiveCampaign Review 2026: Pricing, Features, Pros &amp; Cons<\/title>\n<meta name=\"description\" content=\"Our ActiveCampaign review covers 2026 pricing at 1,000 to 10,000 contacts, the Starter, Plus, Pro and Enterprise plans, automation, CRM add-ons, pros and cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ActiveCampaign Review 2026: Pricing, Features, Pros &amp; Cons\" \/>\n<meta property=\"og:description\" content=\"Our ActiveCampaign review covers 2026 pricing at 1,000 to 10,000 contacts, the Starter, Plus, Pro and Enterprise plans, automation, CRM add-ons, pros and cons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailercloud.com\/blog\/activecampaign-review\" \/>\n<meta property=\"og:site_name\" content=\"Mailercloud Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mailercloud\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T10:44:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T10:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailercloud.com\/blog\/wp-content\/uploads\/2026\/10\/ActiveCampaign-Review.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renjima\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailercloud\" \/>\n<meta name=\"twitter:site\" content=\"@mailercloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renjima\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/activecampaign-review#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/activecampaign-review\"},\"author\":{\"name\":\"Renjima\",\"@id\":\"https:\\\/\\\/www.mailercloud.com\\\/blog\\\/#\\\/schema\\\/person\\\/576631e8e38b2f1709ec5dbfa79eeca5\"},\"headline\":\"ActiveCampaign Review 2026: Pricing, Features, Pros &#038; 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