{"id":6659,"date":"2026-11-11T12:10:53","date_gmt":"2026-11-11T12:10:53","guid":{"rendered":"https:\/\/www.mailercloud.com\/blog\/?p=6659"},"modified":"2026-11-11T12:13:05","modified_gmt":"2026-11-11T12:13:05","slug":"klaviyo-pricing","status":"publish","type":"post","link":"https:\/\/www.mailercloud.com\/blog\/klaviyo-pricing","title":{"rendered":"Klaviyo Pricing & Review 2026: Plans, Costs, Pros & Cons"},"content":{"rendered":"\n

Last updated: November 11, 2026 | 10 min read<\/em><\/p>\n\n\n\n

Klaviyo is the email and SMS platform most associated with ecommerce, used by more than 205,000 brands. Its pricing has changed a lot recently. In 2025 it started billing by every profile that can receive email, in July 2026 SMS moved to pay-per-message billing, and the old \u201cEmail\u201d and \u201cEmail + SMS\u201d plans have been replaced by a build-your-own plan with add-ons.<\/p>\n\n\n\n

In this guide we explain what Klaviyo really costs in 2026, from 250 to 25,000 profiles, what each add-on costs, and whether it\u2019s worth it.<\/p>\n\n\n\n

Short verdict:<\/strong> Klaviyo is the strongest email platform for ecommerce data, flows and segmentation, with deep Shopify integration and capable AI tools. It\u2019s also expensive as your list grows ($100\/month at 5,000 profiles for email alone), you pay for every emailable profile, and SMS, analytics and AI are extra.<\/p>\n\n\n\n

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Quick Answer:<\/strong> Klaviyo costs $20\/month for 500 profiles, $30 for 1,000, $60 for 2,500, $100 for 5,000, $150 for 10,000 and $400 for 25,000 for email, with sends capped at about 10x profiles. The free plan covers 250 profiles and 500 emails a month. SMS is billed per message, and Personalization, the CDP, reviews and AI agents are paid add-ons. You pay for every profile that can receive email, engaged or not.<\/p>\n<\/div>\n\n\n\n

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