Note: Before you set up your first campaign, you’ll need to create a list. To learn more about list creation, read Getting Started with Lists
Which campaign matches your business goals & audience? We provide you two different campaign types to choose from:
Regular campaigns are the most common type among all campaigns, which is sent to target subscribers at once. It’s based on customer preference, behaviour and previous campaign reports.
A/B Testing Campaigns
A/B Testing campaigns allows you to send upto two versions of a single email, and compare results to find the most effective one. You can test subject lines, content, from names and more.
To create a new campaign, follow these simple steps:
Choose among four editor options to build your campaign.
Now to choose your recipients, follow these steps:
You have two choices:
Congratulations! You’ve sent your first email campaign in Mailercloud. Return to Campaign tab to view your campaign status, and click ‘Actions’ for more options.
Use Duplicate option to simply duplicate any of your campaigns, that saves you time from creating a new campaign again.
To duplicate the campaign, move to Campaign tab on the dashboard. Click Actions beside the campaign you would like to duplicate, and click Duplicate.
After creating your campaign, make sure to test the email content before you send the campaign. Mailercloud makes it easy for you to preview your campaigns and to send test mails.
Send a test mail to see the preview of your email campaign before you send. You may send a test to individual recipients by inputting the desired email address(es).
Once you have sent your first campaign, the next step is to take a look at the campaign report and analyse the performance. Mailercloud’s email campaign report details the number of emails sent, opened, clicked, bounced and more.
To get started, go to the Report tab on the dashboard.
Click Actions next to the campaign you want to work with and select Statistics.
Now you get to the General Statistics page, which contains performance data like opens, clicks, and details of the campaign.
Recipients : Number of subscribers who received your campaign.
Rule : Rules applied for the entire campaign
Open Details : Displays the details of recipients who opened your campaign, opened date, date-wise report and more.
Click Details : Provides the details of recipients who clicked any tracked link within your message, clicked date, date-wise report and more.
Unsubscribe Details : Displays the details of subscribers who opted out of your list using the unsubscribe link in the campaign, date-wise report and more.
Bounce Details : View the details of messages that could not be delivered to recipients due to any issue.
Abuse Details: Details of recipients who reported your message as spam and date-wise report will be displayed here.
Browser-OS/ Devices: Any browser-OS/ device based details will be displayed here.
Domain: Any domain-wise details for campaigns will be displayed here.
Country Based Opens: Displays where in the world your subscribers are opening your campaigns.
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