The email must be clear about its intentions. For example, an email for advertising purpose must not feel like a personal mail. The message must carry the accurate physical postal address of the sender and must come along with an unsubscribe option. The requests received must be taken into account within 10 working days. The law also clearly points out that even if you hire a third party to handle your email marketing,you would still abide to the legal responsibilities. The company whose product is promoted in the message and the company which actually manages the message may be held legally responsible.
Here's a summary of CAN SPAM's important requirements:
All Mailercloud customers are bound, by law, for following these guidelines. If you send an unexpected email to a Mailercloud customer, please let us know immediately, and also kindly understand the steps you have to follow:
You may click on the unsubscribe link provided spam mail. Then, contact our support team and request to take you off from all potential emails that has been sent via Mailercloud. In case you receive spam from one of our customers, please make sure to contact us at email@example.com.
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