Build segments based on the levels of customer engagement. You can assign ratings to your customers and create segments based on it. To the customers with higher ratings, who are most active, you can offer promotions, discounts and rewards.
Re-engage with less active contacts
You may re-engage with your least active contacts by targeting all contacts having a rating below 3 stars.
Clear all inactive contacts
Remove inactive contacts and keep your lists clean. This helps you save your time and money by not sending email campaigns to the inactive subscribers.
Send campaigns to the right customers
Evaluate each contact based on their quality and engagement. Try Mailercloud for free.