Marketing changes and with that comes changes to email marketing. Each year, new strategies and ideas are implemented in order to reach the target audience in the most successful way. So, take a look below to find out what email marketing trends we are likely to see in 2020. Reach a Wider Audience with Email Email has been commonly used to build relationships with subscribers but things are changing because email marketing can also help with new customers. This is all about creating emails that contain valuable content that readers want and value. So, instead of discussing specific products, businesses are now delving into new content whereby they provide knowledge and expertise to consumers. As a result, businesses are offering broader content and are not just talking about the products they sell and this appeals to a wider audience. Create a Conversation with Email Marketing Email marketing is not just a case of businesses sending out emails that users cannot react to. Email marketing gives you the chance to let readers react and you can do this by asking them to comment on a video or take part in a survey or they can even react to a social media post. This gives brands the chance to start a conversation by replying to comments or feedback. It creates a connection that users love because they feel as though they are having a conversation with brands. Email Data Can Help Shape Future Campaigns We all know how important email is but there is a huge amount of data that you can use from email marketing campaigns that can help you to create enhanced campaigns in the future. As a result, you should focus on identifying your user activity so you can find out how subscribers behave as well as your customers. This will enable you to personalise messages and include automated workflows that follow your sales funnel. Keep Communicating Even After a Sale The reality is that you should not stop communicating with your customers once they have made a purchase. This is your chance to grow your business because if they like what you do, they will come back or even recommend you. So, you can give your customers the right tools to help them promote your business. So, send them an email thanking them for their purchase, give them a reason to share your business through social media and more. Making it easy for them is key to success. Earn Money with Sponsored Emails If you have an email newsletter that has a loyal customer base then you could earn money from it. Having engaged readers is a real asset and something that other businesses will want to get on board with. As a result, you could take advantage of sponsored emails. Other businesses will pay you to take up space on your newsletter because they know that your subscribers are likely to pay attention to it. So, this puts a new twist on email marketing and even gives you the opportunity to turn your email newsletter into its own money-making business.