Deliver your campaigns in user’s timezone

The most influential factor in determining email deliverability is the time at which the email is sent. Majority of all email opens take place within the first hour of delivery. By the second hour, open rates drop by half.

‘Sending the right email to the right person at the right time’ is always the key!


Why do we use timezone?

Choosing the delivery timezone is a straightforward step that will effectively improve your campaign’s engagement.

You might have to spend hours making a great subject line and exciting content, but if the email is delivered at midnight, all your hard work will be in vain. Mailercloud lets you set the desired delivery time for every time zone and optimise your engagement.

set time zone

How do we know the time zones of customers?

We get subscribers' time zones in two ways:

  1. The form they used to sign up.
  2. By tracking the opens of your previous campaigns by Location.
schedule campaign based timezone

How to set a timezone in your campaign?

To start sending emails as per your audiences’ time zones, all you have to do is follow the steps below:

  1. Login to your Mailercloud account.
  2. Create a new campaign like you usually do.
  3. When you are asked to select your timezone
  4. Choose your preferred time, and you are done.