The most influential factor in determining email deliverability is the time at which the email is sent. Majority of all email opens take place within the first hour of delivery. By the second hour, open rates drop by half.
‘Sending the right email to the right person at the right time’ is always the key!
Choosing the delivery timezone is a straightforward step that will effectively improve your campaign’s engagement.
You might have to spend hours making a great subject line and exciting content, but if the email is delivered at midnight, all your hard work will be in vain. Mailercloud lets you set the desired delivery time for every time zone and optimise your engagement.
We get subscribers' time zones in two ways:
To start sending emails as per your audiences’ time zones, all you have to do is follow the steps below: