What are autoresponders and how to use them effectively?

An autoresponder is a very powerful email marketing tool. It specifically caters to follow up emails to all the audience who have triggered the primary campaign.

autoresponder dashboard
create auto responder

For example:

Imagine you are sending an email campaign regarding Health and Fitness and you feel like sending some additional emails to only those audiences who are interested in health and fitness. This is possible using a series of autoresponder emails. Your autoresponder emails reach the audience as soon as the recipient opens, clicks or in any way triggers the primary campaign.

Autoresponder increases the audience engagement, email deliverability as well as conversion ratings. It also helps you in segmenting customers based on their interest and sending targeted emails.

Before you start


Prepare a highly engaging primary campaign. The open rates of your primary campaign determine the deliverability of your autoresponder.

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Set up a sequence of emails which have equally exciting subject lines and email content.

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Fix a perfect time for the autoresponder to be delivered, i.e. immediately or a desirable time after subscriber action.

Step by step setup

autoresponder setup

Hover your cursor over the left side of your home page or dashboard after logging into your Mailercloud account. Select autoresponder from the list that appears.

autoresponder rules

You’ll now be directed to Autoresponder page, click on Create Autoresponder


Now follow these steps

  1. Enter the autoresponder name.
  2. Add the subject of the email, in the Subject line. Make sure it is eye-catching.
  3. Enter the Sender name.
  4. Select your valid and verified ‘from address’ from the From Id section.
  5. Similarly, select your ‘reply address’ from the Reply Id section.
  6. You can add Email preheader and Permission reminder to your preference.
  7. Select your favourite email template from Template Gallery, or you can use our drag and drop editor.
  8. Click on Continue
  9. Mailercloud then displays the Template review, and you can see the Broken links and Blacklisted domains.
  10. Choose the primary campaign to integrate your autoresponder, from the campaign list. Autoresponder automatically sends follow up emails to all the audience who have opened the primary campaign.
mailercloud autoresponder
  1. Mention the rules you want your autoresponder to work with.
  2. Choose when you want your autoresponders to be delivered; immediately or after a few minutes of customer action.
  3. Publish your Autoresponder.