An autoresponder is a very powerful email marketing tool. It specifically caters to follow up emails to all the audience who have triggered the primary campaign.
Imagine you are sending an email campaign regarding Health and Fitness and you feel like sending some additional emails to only those audiences who are interested in health and fitness. This is possible using a series of autoresponder emails. Your autoresponder emails reach the audience as soon as the recipient opens, clicks or in any way triggers the primary campaign.
Autoresponder increases the audience engagement, email deliverability as well as conversion ratings. It also helps you in segmenting customers based on their interest and sending targeted emails.
Prepare a highly engaging primary campaign. The open rates of your primary campaign determine the deliverability of your autoresponder.
Set up a sequence of emails which have equally exciting subject lines and email content.
Fix a perfect time for the autoresponder to be delivered, i.e. immediately or a desirable time after subscriber action.
Hover your cursor over the left side of your home page or dashboard after logging into your Mailercloud account. Select autoresponder from the list that appears.
You’ll now be directed to Autoresponder page, click on Create Autoresponder