Success Stories / Euverify

How Euverify Achieved 98% Inbox Placement and Improved User Activation with Mailercloud

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Euverify needed its emails to arrive instantly, land in the inbox, and scale without risk — from verification emails to onboarding and product updates. With Mailercloud's Email Marketing platform and Transactional Email API, they unified all email communication in one system.

Mailercloud gave us full control over both transactional and marketing emails. From automation to inbox tracking, everything we needed to scale email reliably was available in one platform.

Ajay

Ajay C Thomas

Founder- Euverify

Challenges Faced

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Scaling Email Without Compromising Trust.

As Euverify's platform usage increased, email became a core part of the product experience, not just a communication channel.

Key challenges they faced:

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  • Inconsistent inbox placement for verification and system emails

  • No clear visibility into where emails were landing (Inbox vs Spam)

  • Manual onboarding emails with no automation logic

  • Difficulty managing marketing emails and transactional emails separately

  • Risk of sender reputation issues as volume increased

For a SaaS product handling verification and trust, email failure wasn't an option.

How Mailercloud Supported Euverify's Email Growth

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Built for growing teams that rely on email to scale

Mailercloud helps SaaS and product-led teams run both marketing and transactional emails from one platform — without compromising deliverability, visibility, or control.

From onboarding sequences to verification and system alerts, Mailercloud ensures every email supports growth, trust, and performance.

Mailercloud has helped teams:

  • for transactional and product emails

  • with automated onboarding journeys

  • using real-time Inbox Tracker insights

  • with built-in deliverability best practices

Email growth and deliverability metrics

The Solution:

How Euverify Implemented Mailercloud

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Euverify implemented Mailercloud across two critical layers:

Transactional Email API

Verification emails & OTPs sent via Mailercloud's API
Domain authentication (SPF, DKIM, DMARC)
Controlled warm-up to protect sender reputation

Email Marketing Platform

Automated onboarding sequences
Product updates and user education emails
Behavior-based triggers using Advanced Automation
The solution - how Euverify implemented Mailercloud

Feature Spotlight:

What Made the Difference

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Advanced Automation

Euverify used Mailercloud's Advanced Automation to:

Trigger onboarding emails after user verification
Send follow-ups based on user actions
Reduce manual communication workflows

Faster activation + consistent user experience

Advanced Automation flowchart and email verification preview
Inbox ratio dashboard - Gmail, Yahoo, Outlook deliverability

Inbox Tracker

With Inbox Tracker, Euverify could:

Monitor where emails land (Inbox / Spam / Promotions)
Identify deliverability risks early
Optimize sending behavior before issues occur

This gave the team confidence and control over email performance.

Euverify's email performance in figures

Inbox placement

98%

Inbox placement rate

Faster verification

2X faster

User verification & activation

Reduction in issues

90%+

Reduction in email-related issues

Ready to achieve 98% inbox placement for your product emails?

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Overall: Overall, it has been great, amazing open/click rates, amazing support always there (or will get back to you ASAP), and the ease of use is wonderful!
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Mailercloud is an excellent tool for sending emails
Mailercloud is an excellent tool for sending emails, thanks to this platform my business is growing and is bearing good fruit I have not found other tools with the same characteristics mailercloud is the best
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