In the email marketing world, Mailchimp has been a major player. However, not every business finds it the perfect fit. Whether you seek affordability, better automation, or advanced features, exploring alternatives to Mailchimp can transform your email marketing campaigns. This article explores the 9 best Mailchimp alternatives in 2024, offering both free and paid email marketing services that cater to various business needs.

What to Look for in an Alternative to Mailchimp?

When searching for a Mailchimp alternative, consider crucial factors such as pricing, features, user-friendliness, and scalability.

Key Factors to Consider

1. Pricing: Define your budget and review both free forever plans and paid pricing plans to ensure you get the best value.
2. Features: Look for essential features like email templates, email design, automation, contact list management, and analytics.
3. User-Friendliness: Choose a platform with an easy-to-use interface to save time and reduce the learning curve.
4. Scalability: Select a platform that can grow with your business and meet your future needs.

9 Best Mailchimp Alternatives for 2024 and Their Pricing

Here are a few email marketing tools if you’re looking for a mailchimp alternative:

Mailercloud

• Free Plan: Offers advanced automation with a generous free plan suitable for businesses of all sizes.
• Key Features: Includes email templates, segmentation, A/B testing, detailed analytics, and bulk email sending.
• Pros: User-friendly Mailchimp alternative, robust automation features, high deliverability rates.
• Cons: Limited third-party integrations compared to some competitors.

SendPulse

• Free Plan: 15000 emails per month and 12000 transactional emails with their SMTP relay service
• Key Features: Email and SMS automation, chatbot builder and live chat tool, built-in CRM, landing pages, and pop-ups
• Pros: All-in-one multichannel marketing automation platform for lead generation and nurturing
• Cons: Limited functionality on a free plan. 

Brevo

• Free Plan: Includes 300 emails per day with marketing automation features.
• Key Features: Offers SMS marketing, transactional emails, CRM tools, and advanced segmentation.
• Pros: Strong automation capabilities, multi-channel marketing tools, excellent deliverability.
• Cons: Daily email sending limit on the free plan, some advanced features require a paid plan.

MailerLite

• Free Plan: Allows sending up to 12,000 emails per month with automation, landing pages, and email templates.
• Key Features: Provides a drag-and-drop editor, automation workflows, landing page builder, and A/B testing.
• Pros: Affordable pricing, easy-to-use interface, comprehensive free plan.
• Cons: Limited advanced features compared to higher-priced competitors.

ActiveCampaign

• Paid Plans: Start at $15 per month and known for powerful automation capabilities.
• Key Features: Includes advanced segmentation, CRM integration, SMS marketing, and site tracking.
• Pros: Highly customizable automation, excellent customer support, robust CRM features.
• Cons: Steeper learning curve and higher cost compared to some competitors.

ConvertKit

• Paid Plans: Start at $29 per month and designed for creators.
• Key Features: Customizable email templates, automation, subscriber tagging, and landing pages.
• Pros: Focus on creators, easy-to-use interface, excellent automation features.
• Cons: Limited features on the free plan and higher starting cost.

GetResponse

• Paid Plans: Start at $15 per month and offer a comprehensive email marketing solution.
• Key Features: Includes webinar hosting, landing pages, marketing automation, and e-commerce tools.
• Pros: Provides a wide range of features for email campaigns, good value for money, and strong customer support.
• Cons: Interface can be complex for beginners and some features only available on higher-tier plans.

Drip

• Ideal For: Ecommerce businesses, offering powerful automation tools.
• Key Features: Includes behavior-based automation, personalized marketing, multi-channel campaigns, and detailed analytics.
• Pros: Excellent for e-commerce businesses with deep integration with e-commerce platforms and strong automation capabilities.
• Cons: Higher cost may be too complex for small businesses or beginners.

HubSpot

• Marketing Automation: Offers comprehensive features for personalized customer journeys and CRM integration.
• Key Features: Includes email marketing, CRM, lead management, marketing automation, and analytics.
• Pros: All-in-one marketing platform with strong CRM integration and excellent user interface.
• Cons: Higher cost and can be overkill for small businesses just starting with email marketing.

These details should provide a comprehensive overview of each email marketing tool, making it easier to compare and choose the one that best fits your needs.

Why is Mailercloud the Best Mailchimp Alternative?

Mailercloud is a robust email marketing software that stands out as one of the best alternatives to Mailchimp in 2024. It offers a generous free version and a range of advanced features like Mailchimp that make it a strong contender in the email marketing landscape.

Features, Benefits and Pricing

• Generous Free Plan: Mailercloud’s free plan includes up to 12,000 emails per month, ideal for small businesses and startups. This plan also includes marketing automation, which is a significant advantage compared to Mailchimp’s free plan.
• Advanced Automation: With Mailercloud, you can create complex automation workflows to engage your audience effectively. Mailercloud also provides email list segmentation
• User-Friendly Interface: Mailercloud’s intuitive interface makes it easy to design beautiful email campaigns, manage your list, and analyze campaign performance.
• Scalability: Whether you are a small business or a large enterprise, Mailercloud can scale with your needs through paid plans offering additional features and higher email sending limits.

Finding the Best Free Mailchimp Alternative

Choosing the best email marketing platform can significantly impact your marketing efforts. Remember these key points to select a great Mailchimp alternative:

1. Identify Your Needs: Determine what features are essential for your email marketing strategy.
2. Consider Your Budget: Evaluate platforms that offer a free plan and paid pricing plans to find a solution within your budget.
3. Test Multiple Platforms: Try out free trials to assess email marketing features and usability before committing.
4. Scalability and Support: Choose a powerful email marketing platform that can grow with your business and offers robust support resources.

By exploring these alternatives compared to Mailchimp, you can find the ideal email marketing solution to enhance your strategies and achieve your goals.

Key Takeaways on Email Marketing Software

• Consider exploring alternatives with a free plan, affordable pricing options, or cheaper alternatives compared to Mailchimp.
• Look for services that offer features in the free plan or have pricing plans that suit your needs.
• Explore Mailchimp competitors for more options and find alternatives that offer similar or better services.
• Focus on finding alternatives that help you build an email list effectively.
• Seek affordable Mailchimp alternatives with features that meet your requirements.
• Look for alternatives that offer unique features or services unlike Mailchimp.