Last updated: October 2026 | Pricing and ratings checked on October 28, 2026 | 8 min read
Zoho Campaigns is the email marketing tool inside Zoho’s large suite of business apps. It’s low-cost, connects natively to Zoho CRM, and offers a free plan for up to 2,000 contacts. It’s most often chosen by businesses that already run on Zoho.
In this review we look at what Zoho Campaigns does well, where it falls short, and what it really costs in 2026, using the prices on its pricing page at 500 to 10,000 contacts.
Short verdict: Zoho Campaigns is one of the cheapest full-featured email tools, and it’s the obvious pick if you use Zoho CRM. The free plan has no automation or segmentation, the best features sit on Professional, and the interface is less polished than mainstream rivals.
Quick Answer: Zoho Campaigns is worth it if you use Zoho CRM or want a low-cost tool with unlimited sends. The free plan covers 2,000 contacts and 6,000 emails a month but has no automation. Standard starts at $4/month and Professional at $6/month for 500 contacts, rising to $31 and $52 at 5,000. Yearly billing saves 25%.
Table of Contents
Zoho Campaigns at a Glance
| Zoho Campaigns | |
|---|---|
| Best for | Businesses already using Zoho CRM |
| Owner | Zoho Corporation (private) |
| Free plan | 2,000 contacts, 6,000 emails/month, 5 users |
| Standard | From $4/month (500 contacts); $31 at 5,000 |
| Professional | From $6/month (500 contacts); $52 at 5,000 |
| Pay-as-you-go | From $7 for 250 email credits |
| Sends | Unlimited on paid plans |
| Automation | Basic on Standard; advanced on Professional |
| Our verdict | Very cheap and well integrated with Zoho, less polished |
Zoho Campaigns Pricing in 2026
Zoho Campaigns has three subscription plans (Forever Free, Standard and Professional) and a pay-as-you-go option. Subscription prices depend on your contact count. On monthly billing:
| Contacts | Standard | Professional |
|---|---|---|
| 500 | $4 | $6 |
| 1,000 | $7 | $12 |
| 2,500 | $17 | $29 |
| 5,000 | $31 | $52 |
| 10,000 | $49 | $81 |
What each plan includes:
- Forever Free: 2,000 contacts, 6,000 emails a month, 5 users, basic reports and generative AI. No segmentation, scheduling, A/B testing or automation.
- Standard: unlimited emails, 10 users, A/B testing, basic drag-and-drop workflows, attachments and 40+ integrations. Up to 100,000 contacts.
- Professional: 20+ users, advanced segmentation, tags, contact scoring, dynamic content, send-time optimisation, AI subject lines, popups, RSS and ecommerce workflows. Up to 500,000 contacts.
- Pay-as-you-go: buy email credits instead of a subscription: 250 for $7, 1,000 for $25, 10,000 for $173. Credits don’t expire.
Yearly billing saves 25%, which brings Standard down to $3/month at 500 contacts. SMS and WhatsApp are paid add-ons on paid plans, and a dedicated IP is only available on annual plans.
Sidenote: Zoho says nonprofit discounts are available but doesn’t publish the amount, so ask its sales team. For tools with published nonprofit discounts, see our Mailchimp alternatives for nonprofits.
What Zoho Campaigns Does Well
Very low prices
At 5,000 contacts, Standard costs $31/month and Professional $52, with unlimited sends. That’s well below most mainstream email platforms at the same size.
Native Zoho CRM integration
If your contacts and deals already live in Zoho CRM, Campaigns syncs with it without a third-party connector, so segmentation can use CRM data directly. If you’re weighing CRM-led platforms, see our HubSpot alternatives.
A usable free plan for small lists
Forever Free covers 2,000 contacts, 6,000 emails a month and 5 users, which is generous on contacts compared with many rivals.
Pay-as-you-go option
If you send rarely, email credits that never expire can be cheaper than a monthly subscription.
Where Zoho Campaigns Falls Short
Free plan has no automation
Forever Free has no segmentation, scheduling, A/B testing or automation, so it’s limited to simple newsletters.
Best features need Professional
Advanced segmentation, scoring, dynamic content, popups and ecommerce workflows sit on Professional. Standard’s automation is basic.
Less polished interface
The editor and dashboards work, but they feel less modern than mainstream email platforms, and the template library is smaller.
Mixed messages in the docs
Some Zoho pages say automation is only on Professional while the pricing page lists basic workflows on Standard. Test the plan you need on a trial before committing.
Deliverability
Zoho Campaigns sends through Zoho’s shared infrastructure and offers a dedicated IP on annual plans. Zoho Campaigns’s results still depend on your list and your domain setup. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. See Google’s sender guidelines, Yahoo’s best practices and RFC 8058 on one-click unsubscribe. Set up DMARC for your domain (dmarc.org) and track your reputation in Google Postmaster Tools.
Zoho Campaigns Pros and Cons
✅Zoho Campaigns Pros:
- Very low prices with unlimited sends on paid plans
- Native Zoho CRM integration
- Free plan for 2,000 contacts and 5 users
- Pay-as-you-go credits that never expire
- 25% off with yearly billing
❌Zoho Campaigns Cons:
- No automation, segmentation or A/B testing on the free plan
- Advanced features need Professional
- Interface and templates less polished than rivals
- Nonprofit discount not published
💰Pricing: Free (2,000 contacts); Standard from $4/month (500 contacts), $31 at 5,000; Professional from $6/month, $52 at 5,000; 25% off yearly.
Who Zoho Campaigns Is Best For
- Businesses that already use Zoho CRM or Zoho One.
- Budget-conscious teams that want unlimited sends at a low price.
- Occasional senders who prefer pay-as-you-go credits.
It’s a weaker fit for teams that want a polished editor and big template library, or advanced automation on a free plan.
How Zoho Campaigns Compares
- HubSpot vs Mailchimp: for teams weighing a CRM-led suite against a marketing tool.
- Mailchimp: more integrations and templates, at a much higher price.
- Brevo vs Mailchimp: Brevo charges by emails sent rather than contacts. Read our full Brevo review.
- Cheap email marketing: other low-cost options.
See our roundup of email marketing automation software for more options.
Every campaign, on any tool, needs an unsubscribe link and a physical address under the CAN-SPAM Act.
Frequently Asked Questions
Is Zoho Campaigns worth it in 2026?
Zoho Campaigns is worth it if you use Zoho CRM or want a very cheap tool with unlimited sends. If you want a polished editor or advanced automation on a lower plan, look at alternatives.
How much does Zoho Campaigns cost?
Standard starts at $4/month and Professional at $6/month for 500 contacts, rising to $31 and $52 at 5,000 contacts on monthly billing. Yearly billing saves 25%.
Is Zoho Campaigns free?
Yes. The Forever Free plan covers 2,000 contacts and 6,000 emails a month, but it has no automation, segmentation or A/B testing.
Does Zoho Campaigns integrate with Zoho CRM?
Yes. Zoho Campaigns integrates natively with Zoho CRM, so you can sync contacts and use CRM data in your campaigns.
What is the difference between Standard and Professional?
Professional adds advanced segmentation, scoring, dynamic content, send-time optimisation, popups and ecommerce workflows, plus more users and higher contact limits.
Does Zoho Campaigns have pay-as-you-go pricing?
Yes. Email credits start at $7 for 250, and they don’t expire.
Final Verdict
Zoho Campaigns is one of the cheapest full-featured email tools, with unlimited sends on paid plans and native Zoho CRM integration. The trade-offs are a free plan without automation, advanced features locked to Professional, and a less polished experience. Choose it if you’re already on Zoho or price is your top concern.
Looking for a Simpler Alternative?
If you want automation on a free plan and a simpler editor, Mailercloud is worth a look. Mailercloud is free for 1,000 contacts and 12,000 emails a month. Premium costs $10/month for 5,000 contacts with unlimited sends, 25 advanced automations, A/B testing and AI subject lines. The free plan includes one advanced automation.
Automation on the free plan — try Mailercloud free
★★★★★ 4.5 on G2 · 4.7 on Capterra · 4.4 on Trustpilot · Trusted by 35,000+ businesses
Free for 1,000 contacts · No credit card · $10/month for 5,000
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