Last updated: October 2026 | Pricing and ratings checked on October 28, 2026 | 8 min read
Kit, formerly ConvertKit, is built for creators: writers, coaches, podcasters and course sellers who use email to grow an audience and sell. Based in Boise, Idaho, it raised prices in October 2025 for the first time in 12 years.
In this review we look at what Kit does well, where it falls short, and what it really costs in 2026, using the prices on its pricing page at 1,000 to 10,000 subscribers.
Short verdict: Kit has one of the best free plans for creators (up to 10,000 subscribers) and simple, powerful automation on Creator. But automations aren’t on the free plan, paid plans start at $39/month, and every sale carries a 3.5% + 30¢ fee.
Quick Answer: Kit is worth it if you’re a creator who wants to grow a newsletter and sell digital products. The free plan covers up to 10,000 subscribers but has no automations. On monthly billing, Creator costs $39/month and Pro $79/month for up to 1,000 subscribers, rising to $89 and $139 at 5,000. Paying yearly saves about 17%.
Table of Contents
Kit at a Glance
| Kit | |
|---|---|
| Best for | Creators who sell digital products and newsletters |
| Company | Kit, Inc. (formerly ConvertKit), Boise, Idaho |
| Free plan | Up to 10,000 subscribers; no automations |
| Creator | From $39/month (1,000 subs); $89 at 5,000 |
| Pro | From $79/month (1,000 subs); $139 at 5,000 |
| Sends | Unlimited on paid plans |
| Commerce fee | 3.5% + 30¢ per sale |
| Automation | Visual automations and sequences on Creator and Pro |
| Our verdict | Creator-friendly, but pricey for businesses |
Kit Pricing in 2026
Kit has three plans: Free, Creator and Pro. Prices depend on your subscriber count, starting at 1,000. On monthly billing:
| Subscribers | Creator | Pro |
|---|---|---|
| Up to 1,000 | $39 | $79 |
| 3,000 | $59 | $99 |
| 5,000 | $89 | $139 |
| 10,000 | $139 | $189 |
What each plan includes:
- Free: up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, and selling digital products and subscriptions. No visual automations, sequences or app integrations, and Kit branding stays on.
- Creator: 2 users, unlimited visual automations and email sequences, 100+ app integrations, free migration and 24/7 email and chat support.
- Pro: unlimited users, advanced A/B testing, deliverability reporting, engagement scoring, the SparkLoop referral system and 24/7 priority support.
Paying yearly gives 12 months for the price of 10 (about 17% off). Kit charges 3.5% + 30¢ per sale on all plans, including card processing, and 23.5% on paid Recommendations.
Sidenote: There’s no 500-subscriber tier: Creator starts at the 1,000 band, so a list of 300 pays the same $39/month as a list of 1,000.
What Kit Does Well
A big free plan for creators
The free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and lets you sell digital products. It’s one of the most generous for growing an audience.
Simple, powerful automation
Creator includes unlimited visual automations and sequences. Kit’s tag-based approach is easy to understand and flexible.
Built-in selling
You can sell digital products, paid newsletters and subscriptions directly from Kit without a separate store.
Creator growth tools
The Recommendations network and, on Pro, the SparkLoop referral system help newsletters grow through other creators and readers.
Where Kit Falls Short
No automations on the free plan
Sequences and visual automations need Creator, so a welcome series means paying at least $39/month.
Expensive for businesses
At 5,000 subscribers, Creator costs $89/month and Pro $139. Business-focused tools charge much less for similar email features. Compare it with our Mailchimp review.
Fees on every sale
Kit takes 3.5% + 30¢ per transaction on all plans, and 23.5% on paid Recommendations.
Fewer design options
Kit favours simple, text-led emails. Teams that want rich, designed campaigns may find the editor limited.
Deliverability
Kit’s text-first emails and creator-focused audience tend to support good engagement, and Pro adds deliverability reporting. Kit’s results still depend on your list and your domain setup. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. See Google’s sender guidelines, Yahoo’s best practices and RFC 8058 on one-click unsubscribe. Set up DMARC for your domain (dmarc.org) and track your reputation in Google Postmaster Tools.
Kit Pros and Cons
✅Kit Pros:
- Free plan for up to 10,000 subscribers
- Unlimited automations and sequences on Creator
- Sell digital products and subscriptions built in
- Recommendations and referral tools for growth
- 24/7 support on paid plans
❌Kit Cons:
- No automations on the free plan
- Creator starts at $39/month
- 3.5% + 30¢ fee on every sale
- Limited email design options
- No published nonprofit programme
💰Pricing: Free (up to 10,000 subscribers); Creator from $39/month; Pro from $79/month; about 17% off yearly.
Who Kit Is Best For
- Creators, writers and coaches building a newsletter audience.
- Anyone selling digital products, courses or paid newsletters.
- Newsletters that want to grow through recommendations and referrals.
It’s a weaker fit for businesses sending designed promotional emails, and for small lists that need automation on a budget. Our guide to cheap email marketing compares lower-cost options.
How Kit Compares
- Mailchimp vs Kit: Mailchimp suits businesses; Kit suits creators.
- MailerLite vs Kit: MailerLite is cheaper with a richer editor.
- beehiiv vs Substack: other creator newsletter platforms.
- Email newsletter software: more newsletter tools compared.
See our full list of Kit alternatives. If paid newsletters are your focus, see our Substack alternatives too.
Every campaign, on any tool, needs an unsubscribe link and a physical address under the CAN-SPAM Act.
Frequently Asked Questions
Is Kit worth it in 2026?
Kit is worth it for creators who grow a newsletter and sell digital products. Businesses sending designed promotions can usually pay less elsewhere.
How much does Kit cost?
On monthly billing for up to 1,000 subscribers, Creator costs $39 and Pro $79. At 5,000 subscribers they cost $89 and $139.
Is Kit free?
Yes. Kit’s free plan covers up to 10,000 subscribers, but it doesn’t include automations or sequences.
Is Kit the same as ConvertKit?
Yes. ConvertKit renamed itself Kit. The company and product are the same.
Does Kit charge transaction fees?
Yes, 3.5% + 30¢ per sale on all plans, including card processing.
What are the best Kit alternatives?
MailerLite, beehiiv and Mailchimp are common alternatives. See our Kit alternatives guide.
Final Verdict
Kit is one of the best email platforms for creators, with a 10,000-subscriber free plan, simple automation and built-in selling. The trade-offs are no automations on the free plan, $39/month to start, and fees on every sale. Choose it if you’re building a creator business around a newsletter.
Looking for a Simpler Alternative?
If you run a business rather than a creator newsletter, Mailercloud costs less for automation. Mailercloud is free for 1,000 contacts and 12,000 emails a month. Premium costs $10/month for 5,000 contacts with unlimited sends, 25 advanced automations, A/B testing and AI subject lines. Kit Creator costs $89 at the same size.
Automation from $10/month — try Mailercloud free
★★★★★ 4.5 on G2 · 4.7 on Capterra · 4.4 on Trustpilot · Trusted by 35,000+ businesses
Free for 1,000 contacts · No credit card · $10/month for 5,000
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