Last updated: October 2026 | Pricing and ratings checked on October 28, 2026 | 9 min read
MailerLite is known for a clean, easy editor and fair prices, which made it a favourite with small businesses and creators. In June 2026 it renamed its plans (Growing Business became Comfort, Advanced became Power), changed prices and cut its free plan sharply.
In this review we look at what MailerLite does well, where it falls short after those changes, and what it really costs in 2026, using the prices on its pricing page at 500 to 10,000 subscribers.
Short verdict: MailerLite is still one of the easiest email tools to use, with good automation, websites, landing pages and paid newsletters on its Comfort plan. But the free plan has shrunk to 250 subscribers, prices rose in 2026, and new accounts must be approved before they can send.
Quick Answer: MailerLite is worth it if you want a clean, easy editor with automation, landing pages and websites in one place. After the June 2026 changes, the free plan covers 250 subscribers and 2,500 emails a month. Comfort costs $12/month for 500 subscribers ($49 at 5,000) and Power $25/month ($69 at 5,000). Annual billing saves 10%.
Table of Contents
MailerLite at a Glance
| MailerLite | |
|---|---|
| Best for | Small businesses and creators who want simplicity |
| Company | MailerLite (founded 2010; Dublin and San Francisco) |
| Free plan | 250 subscribers, 2,500 emails/month |
| Comfort | From $12/month (500 subs); $49 at 5,000 |
| Power | From $25/month (500 subs); $69 at 5,000 |
| Sends | 10x your subscriber tier on Comfort; unlimited on Power |
| Automation | 3 on Free, 50 on Comfort, unlimited on Power |
| Support | 24/7 email on Comfort; live chat on Power |
| Our verdict | Easy and capable, but the free plan is now small |
MailerLite Pricing in 2026
MailerLite has four plans: Free, Comfort, Power and Enterprise (custom, above 200,000 subscribers). Paid prices depend on your subscriber count. On monthly billing:
| Subscribers | Comfort | Power |
|---|---|---|
| 500 | $12 | $25 |
| 1,000 | $19 | $39 |
| 2,500 | $33 | $49 |
| 5,000 | $49 | $69 |
| 10,000 | $89 | $129 |
What each plan includes:
- Free: 250 subscribers, 2,500 emails a month, 2 users, 3 automations (up to 5 steps), 1 website and 1 landing page. MailerLite branding stays on, there’s no AI writing assistant, and support is the knowledge base only.
- Comfort: sends up to 10x your subscriber tier each month, 3 users, 50 automations, 10 websites and landing pages, paid newsletters, the AI writing assistant, multivariate testing and 24/7 email support.
- Power: unlimited sends (fair use), unlimited users, automations, websites and landing pages, multiple automation triggers, and priority email plus 24/7 live chat.
- Enterprise: custom pricing above 200,000 subscribers, with a dedicated success manager.
Annual billing saves 10%. Nonprofits get 30% off any paid plan, but that can’t be combined with the annual discount.
Sidenote: New MailerLite accounts must complete their profile and be approved before sending, and MailerLite may review your list first. Leave a day or two before your first campaign, and authenticate your own sending domain, because free addresses such as Gmail have limits.
What MailerLite Does Well
An easy, clean editor
MailerLite’s drag-and-drop editor is one of the easiest to learn. It’s a good fit for small teams and volunteers who don’t want a steep learning curve.
Websites, landing pages and commerce built in
Comfort includes 10 websites and landing pages, paid newsletters and subscriptions, and up to 5 digital products or bookings, so many small businesses don’t need a separate site builder.
Solid automation on Comfort
Comfort includes 50 automations with up to 100 steps each, which covers welcome series, abandoned carts and re-engagement flows for most small businesses.
A real nonprofit discount
Nonprofits get 30% off paid plans, and some qualify for Power free for two years. Compare other options in our Mailchimp alternatives for nonprofits.
Where MailerLite Falls Short
The free plan is now very small
The June 2026 changes cut the free plan to 250 subscribers and 2,500 emails a month, and sending locks once you pass 250. Most businesses outgrow it quickly.
Prices went up
Comfort now costs $19/month at 1,000 subscribers and $49 at 5,000. MailerLite is no longer one of the very cheapest options at scale. See our guide to cheap email marketing for lower-cost tools.
Account approval before sending
New accounts are reviewed before they can send, which can delay a first campaign, and MailerLite may ask about your list source.
Live chat only on Power
Free users get only the knowledge base, and Comfort users get email support. Live chat starts on Power.
Deliverability
MailerLite’s approval process and list reviews help protect its shared sending reputation, which tends to help deliverability for everyone on the platform. MailerLite’s results still depend on your list and your domain setup. Gmail and Yahoo now require bulk senders to authenticate with SPF, DKIM and DMARC, keep spam complaints low and offer one-click unsubscribe. See Google’s sender guidelines, Yahoo’s best practices and RFC 8058 on one-click unsubscribe. Set up DMARC for your domain (dmarc.org) and track your reputation in Google Postmaster Tools.
MailerLite Pros and Cons
✅MailerLite Pros:
- Very easy drag-and-drop editor
- Websites, landing pages and paid newsletters included
- 50 automations on Comfort, unlimited on Power
- 30% nonprofit discount
- Data stored in the EU
❌MailerLite Cons:
- Free plan cut to 250 subscribers and 2,500 emails
- Prices rose in June 2026
- New accounts must be approved before sending
- Live chat only on Power
- Nonprofit discount doesn’t stack with annual billing
💰Pricing: Free (250 subscribers); Comfort from $12/month, $49 at 5,000; Power from $25/month, $69 at 5,000; 10% off annually.
Who MailerLite Is Best For
- Small businesses and creators who value an easy editor.
- Teams that want email, websites and landing pages in one tool.
- Nonprofits that can use the 30% discount.
It’s a weaker fit for anyone hoping to stay on a free plan beyond 250 subscribers, and for teams that need to start sending the day they sign up.
How MailerLite Compares
- MailerLite vs Mailchimp: Mailchimp has more integrations but costs more.
- Brevo vs MailerLite: Brevo charges by emails sent instead of subscribers.
- MailerLite vs Kit: Kit is built for creators selling products.
- Email newsletter software: other newsletter tools compared.
See our full list of MailerLite alternatives. You can also compare our Kit review and Brevo review.
Every campaign, on any tool, needs an unsubscribe link and a physical address under the CAN-SPAM Act.
Frequently Asked Questions
Is MailerLite still worth it in 2026?
MailerLite is worth it if you want an easy editor with automation, websites and landing pages in one place. After the June 2026 changes, the free plan is small and prices are higher, so compare costs at your list size.
How much does MailerLite cost?
Comfort costs $12/month for 500 subscribers and $49 for 5,000; Power costs $25 and $69. Annual billing saves 10%.
Is MailerLite free?
Yes. The free plan covers 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page.
What happened to MailerLite’s Growing Business and Advanced plans?
In June 2026 MailerLite renamed Growing Business to Comfort and Advanced to Power, and changed prices and limits at the same time.
Why does MailerLite need to approve my account?
MailerLite reviews new accounts before they can send to protect its sending reputation. Complete your profile and expect a short review.
What are the best MailerLite alternatives?
Brevo, Mailchimp and Kit are common alternatives. See our MailerLite alternatives guide.
Final Verdict
MailerLite is still one of the easiest and best-designed email tools, with strong automation, websites and landing pages on Comfort. The June 2026 changes made it less of a bargain: the free plan is now tiny and prices are higher. Choose it if ease of use matters most and the price works at your list size.
Looking for a Simpler Alternative?
If MailerLite’s smaller free plan is the sticking point, Mailercloud offers more room. Mailercloud is free for 1,000 contacts and 12,000 emails a month. Premium costs $10/month for 5,000 contacts with unlimited sends, 25 advanced automations, A/B testing and AI subject lines. MailerLite Comfort costs $49 at the same size.
Free for 1,000 contacts — try Mailercloud free
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