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Posts by: Shigha Tharayil

As a Marketing Director, I develop and implement marketing strategies, conduct market research, and manage a team of marketing professionals. With a successful track record of launching campaigns that drive revenue growth, I bring my marketing expertise to blog writing, creating engaging content that promotes the brand and its products/services.

The Ultimate Guide to Email Lead Generation: Boost Your ROI and Generate Qualified Leads

Shigha Tharayil

The Ultimate Guide to Email Lead Generation: Boost Your ROI and Generate Qualified Leads

Email lead generation is one of the most effective strategies to drive growth and ROI for businesse

Choosing the Right SMTP Port: A Guide to Understanding Email Ports 25, 465, & 587

Shigha Tharayil

Choosing the Right SMTP Port: A Guide to Understanding Email Ports 25, 465, & 587

When it comes to sending emails, choosing the right SMTP port is essential for successful email del

Transactional Emails: A Key Driver in Email Marketing Success

Shigha Tharayil

Transactional Emails: A Key Driver in Email Marketing Success

Transactional emails play a vital role in modern business communication. Unlike promotional emails,

How to Send Large Video Files via Email: A Complete Guide

Shigha Tharayil

How to Send Large Video Files via Email: A Complete Guide

Sending large video files through email can often be challenging due to file size limitations impos

Create a Custom Email Address with GoDaddy (2025 Guide)

Shigha Tharayil

Create a Custom Email Address with GoDaddy (2025 Guide)

Having a professional email address tied to your domain name is essential for building trust and cr

Understanding the Differences Between POP3 and IMAP: Which Email Protocol is Best for You?

Shigha Tharayil

Understanding the Differences Between POP3 and IMAP: Which Email Protocol is Best for You?

Email protocols are essential for how we access, store, and manage our emails, but many users aren’

10 Best Transactional Email Best Practices : A Comprehensive Guide

Shigha Tharayil

10 Best Transactional Email Best Practices : A Comprehensive Guide

Transactional emails are the unsung heroes of customer communication. They are the messages that ge

The Ultimate Guide to Effective Transactional Emails: Best Practices and Examples

Shigha Tharayil

The Ultimate Guide to Effective Transactional Emails: Best Practices and Examples

Transactional emails are a cornerstone of any effective email marketing strategy. Unlike marketing

Why Email Marketers Need to Implement BIMI: The Essential Benefits of BIMI for Every Marketer

Shigha Tharayil

Why Email Marketers Need to Implement BIMI: The Essential Benefits of BIMI for Every Marketer

If you're an email marketer, you've probably heard about BIMI, but what exactly is it, and why is i

13 Best MailerLite Alternatives in 2026 (Free & Paid) — Honestly Compared

Shigha Tharayil

13 Best MailerLite Alternatives in 2026 (Free & Paid) — Honestly Compared

Last updated: October 2026 | Pricing verified on October 13, 2026 | 18 min read MailerLite's fre

10 Best Mailchimp Alternatives for 2026

Shigha Tharayil

10 Best Mailchimp Alternatives for 2026

Last updated: October 2026 | Pricing checked October 13, 2026 | 18 min read Mailchimp has been th

What Does CC Mean in Email? Carbon Copy Explained (2026)

Shigha Tharayil

What Does CC Mean in Email? Carbon Copy Explained (2026)

Last updated: October 2026 · Gmail and Outlook steps checked October 2026 · By Shigha Tharayil Y

Exploring AMP Email Use Cases, Benefits, and How to Get Started

Shigha Tharayil

Exploring AMP Email Use Cases, Benefits, and How to Get Started

In today's fast-paced digital world, the way we communicate has evolved significantly. Email market

Yahoo and Google Take Action Against Spam With New Measures to Secure Inboxes

Shigha Tharayil

Yahoo and Google Take Action Against Spam With New Measures to Secure Inboxes

In an effort to combat the persistent issue of spam and bulk senders, two of the world’s largest em

Making the Switch: Navigating Your Journey to a New Email Marketing Platform

Shigha Tharayil

Making the Switch: Navigating Your Journey to a New Email Marketing Platform

Embarking on a journey to switch your email marketing platform? This comprehensive guide will lea