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Posts by: Shigha Tharayil

As a Marketing Director, I develop and implement marketing strategies, conduct market research, and manage a team of marketing professionals. With a successful track record of launching campaigns that drive revenue growth, I bring my marketing expertise to blog writing, creating engaging content that promotes the brand and its products/services.

15 Email Etiquette Rules for Every Professional (2026 Guide)

Shigha Tharayil

15 Email Etiquette Rules for Every Professional (2026 Guide)

In today’s digital-first world, email remains a pillar of professional communication, from Silicon

Why and How to Get a Verified Gmail Blue Tick or Blue Verified Checkmark?

Shigha Tharayil

Why and How to Get a Verified Gmail Blue Tick or Blue Verified Checkmark?

In today's digital world, where online scams and impersonation are prevalent, establishing trust an

Email Segmentation: How Email Segmenting Can Boost Your Conversion Rates

Shigha Tharayil

Email Segmentation: How Email Segmenting Can Boost Your Conversion Rates

As a marketer, you always look for ways to improve conversion rates. One strategy that consistently

What is Email Marketing, and Why is it Important for Small Businesses?

Shigha Tharayil

What is Email Marketing, and Why is it Important for Small Businesses?

Email marketing is an effective and cost-efficient way for small businesses to reach their target a

What's the Best Font for Email Marketing? (2026 Guide)

Shigha Tharayil

What's the Best Font for Email Marketing? (2026 Guide)

Choosing the right font for your email campaigns can mean the difference between engagement and del

11 Best Bulk Email Senders in 2026 (Free and Paid, Tested)

Shigha Tharayil

11 Best Bulk Email Senders in 2026 (Free and Paid, Tested)

Last updated: May 2026 Sending 50 emails from Gmail takes five minutes. Sending 5,000 takes a bu

Hard Bounce vs Soft Bounce: What Each One Means and What to Do About It

Shigha Tharayil

Hard Bounce vs Soft Bounce: What Each One Means and What to Do About It

Last updated: September 2026 A hard bounce is permanent: the address doesn't exist, so it will n