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Posts by: Shigha Tharayil

As a Marketing Director, I develop and implement marketing strategies, conduct market research, and manage a team of marketing professionals. With a successful track record of launching campaigns that drive revenue growth, I bring my marketing expertise to blog writing, creating engaging content that promotes the brand and its products/services.

Choosing the Best Email Marketing Platform for Your Business

Shigha Tharayil

Choosing the Best Email Marketing Platform for Your Business

Email marketing remains one of the most effective tools in a marketer's arsenal, and choosing the r

How to Remove Your Email from Spam Lists and Reclaim Your Inbox

Shigha Tharayil

How to Remove Your Email from Spam Lists and Reclaim Your Inbox

Spam emails are a nuisance that clogs up your inbox, making it harder to find important messages. W

Automate Emails in Microsoft Outlook: Your 2024 Guide to Email Efficiency

Shigha Tharayil

Automate Emails in Microsoft Outlook: Your 2024 Guide to Email Efficiency

Email automation in Microsoft Outlook is no longer a luxury; it’s a productivity essential in 2024.

Mastering Mail Merge in Outlook: How to Send Personalized Bulk Emails with Ease

Shigha Tharayil

Mastering Mail Merge in Outlook: How to Send Personalized Bulk Emails with Ease

Mail merge is a game-changing feature that lets you send personalized emails to thousands of recipi

The Ultimate Guide to Email Lead Generation: Boost Your ROI and Generate Qualified Leads

Shigha Tharayil

The Ultimate Guide to Email Lead Generation: Boost Your ROI and Generate Qualified Leads

Email lead generation is one of the most effective strategies to drive growth and ROI for businesse

Choosing the Right SMTP Port: A Guide to Understanding Email Ports 25, 465, & 587

Shigha Tharayil

Choosing the Right SMTP Port: A Guide to Understanding Email Ports 25, 465, & 587

When it comes to sending emails, choosing the right SMTP port is essential for successful email del

Transactional Emails: A Key Driver in Email Marketing Success

Shigha Tharayil

Transactional Emails: A Key Driver in Email Marketing Success

Transactional emails play a vital role in modern business communication. Unlike promotional emails,

How to Send Large Video Files via Email: A Complete Guide

Shigha Tharayil

How to Send Large Video Files via Email: A Complete Guide

Sending large video files through email can often be challenging due to file size limitations impos

Create a Custom Email Address with GoDaddy (2025 Guide)

Shigha Tharayil

Create a Custom Email Address with GoDaddy (2025 Guide)

Having a professional email address tied to your domain name is essential for building trust and cr

Understanding the Differences Between POP3 and IMAP: Which Email Protocol is Best for You?

Shigha Tharayil

Understanding the Differences Between POP3 and IMAP: Which Email Protocol is Best for You?

Email protocols are essential for how we access, store, and manage our emails, but many users aren’

10 Best Transactional Email Best Practices : A Comprehensive Guide

Shigha Tharayil

10 Best Transactional Email Best Practices : A Comprehensive Guide

Transactional emails are the unsung heroes of customer communication. They are the messages that ge

The Ultimate Guide to Effective Transactional Emails: Best Practices and Examples

Shigha Tharayil

The Ultimate Guide to Effective Transactional Emails: Best Practices and Examples

Transactional emails are a cornerstone of any effective email marketing strategy. Unlike marketing

Why Email Marketers Need to Implement BIMI: The Essential Benefits of BIMI for Every Marketer

Shigha Tharayil

Why Email Marketers Need to Implement BIMI: The Essential Benefits of BIMI for Every Marketer

If you're an email marketer, you've probably heard about BIMI, but what exactly is it, and why is i

What Do CC and BCC Mean in Email? A Simple Guide

Shigha Tharayil

What Do CC and BCC Mean in Email? A Simple Guide

TL;DR: CC (Carbon Copy) shows email recipients openly. BCC (Blind Carbon Copy) hides them. Use CC f

Exploring AMP Email Use Cases, Benefits, and How to Get Started

Shigha Tharayil

Exploring AMP Email Use Cases, Benefits, and How to Get Started

In today's fast-paced digital world, the way we communicate has evolved significantly. Email market