Klaviyo built a strong reputation as an e-commerce email marketing platform but it’s not the right fit for every business anymore. After multiple price hikes (including a significant billing model change in early 2025 that raised costs for thousands of stores), more brands are actively searching for better, more affordable options.
If you’ve been feeling the pinch of Klaviyo’s contact-based pricing, which now charges based on all active profiles in your account, not just those you actively email — you’re far from alone.
Learn more in our guide to Convertkit alternatives.
In this guide, we’ve compared the 10 best alternatives to Klaviyo in 2026, covering pricing, key features, e-commerce capabilities, and who each tool is best suited for.
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The Real Cost of Staying on Klaviyo
Klaviyo is undeniably powerful, but several pain points are consistently pushing users toward alternatives:
Pricing has become unpredictable. Paid plans start at $20/month but reach $150/month at 10,000 contacts and $720/month at 50,000. The February 2025 billing change now charges based on total active profiles — not just contacts you email — which surprised many users with sudden bill increases.
For a deeper dive, see Best Mailchimp Alternatives for Nonprofits.
Furthermore It’s built heavily for ecommerce. SaaS companies, service businesses, non-profits, and B2B brands end up paying for features they’ll never use.
On top of that the learning curve is steep. Multiple G2 and Trustpilot reviews cite complexity as a major hurdle for smaller teams.
Additionally customer support is limited. Free users lose email support after just 60 days. Even paid users report slow resolution times.
As a result add-on costs add up. Klaviyo Reviews starts at an extra $25/month. At enterprise scale, the Klaviyo One surcharge adds 20% on top of your total monthly spend.
What to Look for in a Klaviyo Alternative
- Pricing model — Does it charge by contacts, emails sent, or active profiles?
- Automation depth — For example multi-step, behavior-based flows for abandoned carts, post-purchase, and win-back campaigns
- Ecommerce integrations — Native Shopify, WooCommerce, and BigCommerce support
- Email deliverability — Dedicated IP options, blocklist monitoring, strong sender reputation tools
- Ease of use — Drag-and-drop builders, pre-built workflows, clean UI
- Support quality — Responsive onboarding and ongoing support
- Scalability — Does pricing and functionality still make sense when your list doubles?
Quick Comparison: 10 Best Klaviyo Alternatives
| TOOL | BEST FOR | FREE PLAN | STARTING PRICE | STANDOUT FEATURE |
|---|---|---|---|---|
| Omnisend | eCommerce automation | Yes (500 contacts) | $16/mo | SMS + email + push in one |
| Brevo | Budget email + SMS | Yes (unlimited contacts) | $9/mo | Send-volume based pricing |
| Mailercloud | All-in-one email marketing | Yes (1,000 contacts) | $10/mo | Intuitive builder + AMP email |
| ActiveCampaign | Advanced automation | No (14-day trial) | $15/mo | Deep CRM + automation |
| Mailchimp | Beginners & SMBs | Yes (500 contacts) | $13/mo | Huge template library |
| GetResponse | Webinar + email combo | Yes (500 contacts) | $15/mo | Built-in webinar hosting |
| Drip | eCommerce CRM | No | $39/mo | Onsite popups + ecom triggers |
| Moosend | Affordable automation | No (30-day trial) | $9/mo | Simple drag-and-drop editor |
| Constant Contact | Events & small biz | No (14-day trial) | $12/mo | Event management tools |
| HubSpot | CRM + marketing suite | Yes (limited) | $20/mo | Full CRM integration |
1. Omnisend — Best for Ecommerce Automation
Best for: Online stores that need Klaviyo-level ecommerce automation at a more competitive price point. If you sell on Shopify, our list of the best email marketing for Shopify narrows the choice further.
Omnisend is probably the closest feature match to Klaviyo for pure ecommerce use cases. It offers deeply integrated email and SMS automation, ecommerce-specific triggers, and a clean interface that’s considerably easier to navigate than Klaviyo’s. As a result cart abandonment sequences, post-purchase follow-ups, and win-back flows are all available out of the box with minimal setup time. See our full Omnisend vs Klaviyo comparison for a round-by-round look.
Further reading: Best ActiveCampaign Alternatives.
Key Features:
- Email, SMS, and web push notifications in a single platform
- Pre-built automation workflows for cart abandonment, welcome series, and post-purchase
- Product picker blocks pulling live store data into email templates
- Advanced segmentation based on purchase history and browsing behavior
- Revenue attribution reporting tied to campaigns and automations
💰 Pricing: Free plan up to 500 contacts / 500 emails per month. Paid plans from $16/month.
Pros
Cons
Near-Klaviyo automation depth for ecommerce
Design customization can feel limited
Much easier to set up than Klaviyo
Costs rise as your contact list scales
Email, SMS, and push in one platform
Less suitable for non-ecommerce businesses
Pre-built ecommerce flows save setup time
Reporting less advanced at enterprise scale
Choose Omnisend ifyou’re running an ecommerce store and want automation as close to Klaviyo’s as possible — without the pricing complexity.
2. Brevo — Best Budget-Friendly Alternative
Best for: Small to mid-sized businesses that want multichannel marketing at a significantly lower cost, especially those with large but infrequently emailed lists.
Unlike Klaviyo, Brevo (formerly Sendinblue) charges based on the volume of emails you send, not the number of contacts you store. Because of this this means you can hold a large subscriber list and only pay when you actively use it, a major advantage for businesses with seasonal patterns or large dormant segments.
Key Features:
- Unlimited contacts on every plan, including free
- Email, SMS, WhatsApp, and live chat marketing in one platform
- Visual automation builder with multichannel triggers and conditional branching
- Built-in CRM for contact and deal management
- Transactional email support via SMTP and API
- AI send-time optimization
💰 Pricing: Free plan: 300 emails/day, unlimited contacts. Starter from $9/month (5,000 emails/month).
Pros
Cons
Unlimited contacts on all plans
Automation less deep than Klaviyo for ecommerce
Send-volume pricing saves money for large lists
Revenue attribution is more basic
Multichannel coverage (email, SMS, WhatsApp, chat)
Priority support only on higher-tier plans
Generous free plan
Brevo branding on free plan emails
Choose Brevo if you have a large contact list but send infrequently, or need email, SMS, and CRM under one roof.
3. Mailercloud — Best All-Round Value
Best for: Businesses of all sizes looking for a powerful, affordable, and easy-to-use email marketing platform with no Klaviyo-style billing surprises.
While Omnisend and Brevo each serve a specific use case well, Mailercloud is the alternative that genuinely works for everyone — ecommerce brands, SaaS companies, service businesses, agencies, and high-volume senders alike. It combines professional-grade deliverability infrastructure, a comprehensive automation suite, and a modern drag-and-drop builder at pricing that stays transparent and predictable as you grow. For a deeper dive into the flows that drive ecommerce revenue, see our ecommerce email marketing playbook.
Most importantly where Mailercloud especially stands out is deliverability. Built-in blocklist monitoring, dedicated IP options, custom domain sending, and AMP email support put it in a different class from most tools at this price point. You’re not just getting a cheaper Klaviyo — you’re getting infrastructure genuinely built for inbox placement.
Key Features:
- Email automation with visual workflow builder — welcome, cart abandonment, post-purchase, re-engagement
- Advanced segmentation by behavior, engagement, location, and custom attributes
- Dedicated IP for high-volume senders needing full sender reputation control
- Custom domains for branded sending that builds subscriber trust
- Deliver by time zone — campaigns hit every contact at the optimal local moment
- SMTP service and Email API for transactional sends at scale
- 300+ integrations including Shopify, WooCommerce, and major CRM platforms
Pricing: Free plan available. In addition, paid plans from $10/month — significantly cheaper than Klaviyo at comparable tiers, with no hidden billing model changes.
Pros
Cons
Significantly cheaper than Klaviyo at every tier
Smaller brand recognition than legacy tools
AMP email support included (rare at this price)
Smaller third-party app marketplace than Mailchimp
Advanced automation on all plans
Dedicated IP + blocklist monitoring for deliverability
Transparent pricing — no surprise billing changes
Responsive customer support across all plans
Choose Mailercloud if you want the best balance of features, deliverability tools, and fair pricing — especially if Klaviyo’s rising costs or billing complexity have been a recurring frustration. Start free with Mailercloud.
4. ActiveCampaign — Best for Advanced Automation
Best for: Mid-market businesses and B2B teams that need sophisticated cross-channel automation with built-in CRM.
ActiveCampaign is a marketing automation platform first. In fact Its automation builder — with complex branching, conditional logic, lead scoring, and CRM-level contact management — is one of the most capable available. Therefore If you’ve outgrown basic email workflows, ActiveCampaign is one of the strongest Klaviyo alternatives here. See how the two compare directly in our ActiveCampaign vs Klaviyo breakdown.
Key Features:
- Visual automation builder with 800+ pre-built recipes
- Built-in CRM with pipeline management, deal tracking, and lead scoring
- Email, SMS, site tracking, and in-app messaging
- Deep ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Split testing across entire automation sequences
💰 Pricing: No free plan. Paid plans from $15/month (Starter) for up to 1,000 contacts.
Pros
Cons
Best-in-class automation builder
Steep learning curve
Built-in CRM is a genuine differentiator
No free plan
Strong B2B and SaaS use case coverage
Pricing escalates significantly at higher tiers
Choose ActiveCampaign if automation depth and CRM integration are your primary requirements — particularly for B2B or service-based businesses.
5. Mailchimp — Best for Beginners & SMBs
Best for: Small businesses and marketers new to email marketing who want an intuitive, well-documented platform. For a deeper look at email strategy for smaller teams, see our small business email marketing guide.
Mailchimp earned its position as the most recognized email marketing brand through simplicity and a vast integration ecosystem. While it doesn’t match Klaviyo’s ecommerce depth, it’s meaningfully improved its automation and segmentation — making it a solid choice for businesses that don’t need specialized store flows. For a round-by-round look at the two, see our Klaviyo vs Mailchimp comparison.
Key Features:
- Drag-and-drop email builder with hundreds of templates
- Customer Journey Builder for multi-step automation (Standard+ plans)
- Predictive segmentation and send-time optimization
- 300+ app integrations including Shopify, WooCommerce, and Canva
- Pay-as-you-go credit option for occasional senders
💰 Pricing: Free plan for up to 500 contacts / 1,000 emails per month. Essentials from ~$13/month.
Pros
Cons
Most beginner-friendly interface in this list
Automation less powerful for ecommerce
Massive integration ecosystem
Counts subscribed + unsubscribed contacts — costs creep
Free plan is useful for small lists
Similar features cost more than newer platforms
Choose Mailchimp if you’re just getting started and want a well-documented platform with broad third-party support.
6. GetResponse — Best for Funnels & Webinars
Best for: Coaches, course creators, and digital product businesses that need email marketing combined with webinar hosting and sales funnels.
GetResponse goes beyond email to include webinar hosting, online courses, sales funnels, and landing pages in one platform. If you use Klaviyo purely for email but rely on multiple other tools for content and lead generation, GetResponse could consolidate several subscriptions at once. If GetResponse isn’t the right fit, see our best GetResponse alternatives.
Key Features:
- AI email generator (OpenAI-powered) for fast content creation
- Sales funnel builder with landing pages, forms, emails, and payment processing
- Webinar and online course hosting with quizzes and certificates
- Behavior-based email flows and abandoned cart automation
💰 Pricing: Free plan available. Paid plans from $15/month for up to 1,000 contacts.
Pros
Cons
Unique webinar + course features
Not as ecommerce-specialized as Klaviyo or Omnisend
Strong funnel-building capabilities
Interface can feel busy with many features
Good value for its feature breadth
No SMS marketing
Choose GetResponse if you run a content-driven business and need email marketing integrated with webinars, courses, or digital sales funnels.
7. Drip — Best eCommerce CRM Alternative
Best for: Mid-sized ecommerce brands that want sophisticated behavioral data management alongside email and SMS.
Drip markets itself as “your ecommerce CRM” — and earns that label. It captures deep behavioral data from your store and turns it into highly personalized automation. Its onsite tools (spin-to-win popups, exit-intent overlays, quizzes) feed directly into automated email flows.
Key Features:
- Ecommerce-first triggers for Shopify, BigCommerce, and WooCommerce
- Visual workflow builder for cart recovery, welcome, and win-back campaigns
- Onsite popup tools including spin wheels, quizzes, and exit-intent overlays
- Advanced segmentation using purchase history, browsing behavior, and engagement
- Revenue reporting with per-email ROI attribution
💰 Pricing: No free plan. Paid plans from $39/month for up to 2,500 contacts.
Pros
Cons
Excellent ecommerce data capture and segmentation
More expensive at smaller list sizes
Onsite conversion tools are a real differentiator
No free plan
Clean interface for a data-heavy platform
Email editor is functional but not best-in-class
Choose Drip if you’re a mid-sized ecommerce brand that wants sophisticated behavioral segmentation and onsite conversion tools.
8. Moosend — Best Affordable Option
Best for: Budget-conscious marketers who need reliable email automation without paying for features they won’t use.
Moosend is a lean, focused platform that delivers a capable automation builder, strong segmentation, and a clean campaign editor at pricing that significantly undercuts Klaviyo.
Key Features:
- Drag-and-drop email editor with strong template library
- Automation workflows with behavioral and event-based triggers
- Advanced list segmentation with real-time filters
- Landing pages and subscription form builder
- Shopify and WooCommerce integrations
💰 Pricing: 30-day free trial (no ongoing free plan). Paid plans from $9/month for up to 500 subscribers.
Pros
Cons
Very competitive pricing
No SMS marketing
Solid automation and segmentation
A/B testing limited to subject lines only
Good deliverability reputation
Fewer native integrations than larger platforms
Choose Moosend if budget is your primary constraint and you need core email marketing and automation without add-on fees.
9. Constant Contact — Best for Events & Small Businesses
Best for: Small businesses, non-profits, and event-driven organizations that want email marketing with event management built in.
Constant Contact has earned its reputation for reliability and ease of use. Its built-in event management — hosting events, selling tickets, collecting RSVPs — is a genuine differentiator for brick-and-mortar businesses and community organizations. Our Constant Contact review has the full plan breakdown.
Key Features:
- Drag-and-drop email builder with industry-specific templates
- Event management: create events, sell tickets, and process RSVPs
- Social media scheduling for Facebook, Instagram, Twitter, and LinkedIn
- AI copy generator for campaign content
- Automated resend to non-openers
💰 Pricing: 14-day free trial (no free plan). Lite plan from $12/month for 500 contacts.
Pros
Cons
Unique event marketing tools
Automation requires higher-tier plans
Very beginner-friendly
Ecommerce stores charged 1.5% on online sales
Strong social media integration
No free plan
Choose Constant Contact if you run regular events and want email marketing and event management in a single platform.
10. HubSpot — Best for All-in-One CRM + Email
Best for: Businesses that want to unify email marketing, CRM, sales pipelines, customer service, and content marketing in one ecosystem.
HubSpot isn’t just an email tool — it’s a full business operating system. If your team runs sales, content, and customer service alongside email campaigns, HubSpot can consolidate multiple tools. The tradeoff is significant cost at scale and a feature set that isn’t as ecommerce-specialized as Klaviyo’s — for details, see our comparing HubSpot and Mailchimp.
Key Features:
- Email marketing with templates, personalization, and A/B testing
- Marketing automation with behavioral triggers and contact scoring
- Built-in CRM with pipeline management and deal tracking
- Landing pages, forms, live chat, and social media tools
- Advanced revenue attribution across marketing and sales
💰 Pricing: Free plan available. Marketing Hub Starter from $20/month. Professional (advanced automation) from $890/month.
Pros
Cons
Unmatched breadth as an all-in-one platform
Advanced automation starts at $890/month
Excellent CRM for B2B and service businesses
Not ecommerce-specialized
Strong cross-channel reporting
Overkill for businesses that only need email
Choose HubSpot if you need a full business platform connecting marketing, sales, and service — and your budget supports the Professional plan.
How to Choose the Right Klaviyo Alternative
- For ecommerce stores: Start with Omnisend (closest Klaviyo match) or Drip (deeper customer data)
- For budget-first: Brevo (unlimited contacts, send-volume pricing) or Moosend ($9/month)
- For best all-round value: Mailercloud — features, deliverability, and transparent pricing
- For complex B2B automation + CRM: ActiveCampaign
- For beginners: Mailchimp — best documentation and onboarding support
- For webinars + funnels: GetResponse; for full CRM suite: HubSpot
Final Verdict
Klaviyo is a capable platform, however in 2026 it’s no longer the default choice for every business. Rising costs, a billing model that now charges for contacts you may never email, and a setup complexity that demands real marketing ops investment — these are legitimate reasons to look elsewhere.
The good news is that, as a result, the alternatives have genuinely caught up. Whether you need deep ecommerce automation, a budget-friendly multichannel setup, advanced B2B workflows, or simply a cleaner and more predictable tool to run your campaigns — there’s a strong option on this list for you.
The right pick comes down to three questions: What’s your primary use case? What’s your realistic budget as your list grows? And how much setup complexity is your team willing to absorb?
Frequently Asked Questions
What is the best free alternative to Klaviyo?
Mailercloud and Brevo both offer genuinely useful free plans. Mailercloud includes core email marketing and automation features, while Brevo allows up to 300 emails per day with unlimited contacts. For more options, explore our roundup of Brevo alternatives.
Is Klaviyo worth the price in 2026?
For large ecommerce brands generating substantial revenue from email, Klaviyo may still justify its cost. For small to mid-sized businesses — especially outside ecommerce — alternatives like Mailercloud, Brevo, or Omnisend offer better value for money.
What is the cheapest Klaviyo alternative?
Moosend and Brevo both start at $9/month. Brevo offers the added advantage of unlimited contacts on all paid plans. Mailercloud starts at $10/month with automation, segmentation, and AMP email support included.
Can I migrate from Klaviyo to another platform easily?
Yes. Most platforms — including Mailercloud, Omnisend, and Brevo — provide contact import tools and migration guides. Export your subscriber lists and automation flows from Klaviyo first, and use the platform’s onboarding support for the rest.
Which Klaviyo alternative is best for Shopify?
Omnisend and Mailercloud are both strong choices. Omnisend has the deepest native Shopify integration. Mailercloud offers solid Shopify support with a broader feature set and more competitive pricing.
Does Klaviyo have a free plan?
Yes — up to 250 active profiles, 500 emails/month, and 150 SMS credits. However, email support ends after 60 days on the free plan.
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