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New Gmail Protections for a Safer Inbox: How Google is Making Email More Secure for Gmail Users
Email marketing

New Gmail Protections for a Safer Inbox: How Google is Making Email More Secure for Gmail Users

In February 2024, Google announced significant updates to Gmail's security protocols, focusing on enhancing email authentication to better protect users from spam, phishing, and spoofing. With an ever-incr...

The Role of Email Marketing in Customer Acquisition and Retention

Shikha

The Role of Email Marketing in Customer Acquisition and Retention

In today's highly competitive business landscape, acquiring and retaining customers is paramount fo...

Email Segmentation: How Email Segmenting Can Boost Your Conversion Rates

Shigha

Email Segmentation: How Email Segmenting Can Boost Your Conversion Rates

As a marketer, you always look for ways to improve conversion rates. One strategy that consistently...

Email Marketing Landing Page Tips to Increase Your Conversions

Joy D'Cruz

Email Marketing Landing Page Tips to Increase Your Conversions

Email marketing is a door that leads the target audience to make decisions you want them to make.&n...

5 Tips for Standout B2C Email Marketing In 2023

Lilit

5 Tips for Standout B2C Email Marketing In 2023

The core of businesses' growth largely depends on building strong customer relationships. And email...

What is Email Marketing, and Why is it Important for Small Businesses?

Shigha

What is Email Marketing, and Why is it Important for Small Businesses?

Email marketing is an effective and cost-efficient way for small businesses to reach their target a...

Lead Generation Campaign : How to Expand Outreach with High-quality Leads?

Hemanti Pradhan

Lead Generation Campaign : How to Expand Outreach with High-quality Leads?

A lead generation campaign is an online marketing strategy that generates potential customer leads....

What's the Best Font for Email Marketing? The Sender's Typography Guide 2023

Hemanti Pradhan

What's the Best Font for Email Marketing? The Sender's Typography Guide 2023

Regarding email, there is yet to be a definitive answer as to what Font is the best. It depends on ...

Email Marketing Tips To 10X Your Revenue

Hemanti Pradhan

Email Marketing Tips To 10X Your Revenue

Marketers in the 21st century have their pick of several channels to spread the word about their se...

10 Best B2B Email Marketing Examples and Best Practices

Hemanti Pradhan

10 Best B2B Email Marketing Examples and Best Practices

As per studies, 59% of B2B marketers claim email is the most effective channel for generating reven...

5 Tips On How Email Marketing Can Boost Your Conversion Rates

Filip Nikoloski

5 Tips On How Email Marketing Can Boost Your Conversion Rates

Campaigns are a type of marketing message that you distribute via advertising, email, or any other ...

Smart Strategies to Drive More Action with Email Marketing

Hemanti Pradhan

Smart Strategies to Drive More Action with Email Marketing

Harness the true value of email marketing through the right approach. Know how to compel your targe...

10 Email Marketing Metrics and KPIs You Should Be Tracking In 2023

Hemanti Pradhan

10 Email Marketing Metrics and KPIs You Should Be Tracking In 2023

Whether you're an expert email marketer or just starting your first email marketing campaign, these...

Make Email Creation and Design a Breeze with Drag and Drop Email Builder

Hemanti Pradhan

Make Email Creation and Design a Breeze with Drag and Drop Email Builder

Drag and drop email builder is a great tool to create professional email marketing campaigns with z...

Drive High Email Marketing Success Rates by Leveraging the Right Metrics

Hemanti Pradhan

Drive High Email Marketing Success Rates by Leveraging the Right Metrics

It takes time to get the hang of email marketing. Certainly, it entails applying best practices to ...

Boosting Email Deliverability: A Comprehensive Guide on Building and Protecting your Email Sender Reputation

Hemanti Pradhan

Boosting Email Deliverability: A Comprehensive Guide on Building and Protecting your Email Sender Reputation

People’s inboxes are packed with emails. It's no surprise that they are becoming more and more sele...